How to end a business letter in English. Business letter etiquette

The signature “with respect” at the end of the letter is a standard politeness formula. Is it always necessary to end a letter with this phrase? How to write it correctly in Russian and English? Let's look at examples.

From the article you will learn:

There are no random phrases in official correspondence. Stylistics requires the author to be concise and carefully select words. Closing phrases reinforce positive emotions and express confidence and gratitude at the same time. A clear signature helps support business conversation, contributes to achieving the goal. Respect your interlocutor and compose the text so that it is pleasant to read. Politeness combined with professionalism indicates the competence of a specialist.

How to end a business letter with respect to the addressee?

When writing a formal message, remember that you are speaking on behalf of the entire company. The secretary must be extremely correct, as he represents his manager. Compliance with generally accepted rules of business correspondence forms a positive image of the company in the eyes of partners and clients.

Official correspondence always has specific goals. The purpose determines the structure of the text. In general, the text is divided into several semantic parts: introduction, statement of the problem, argumentation and conclusion. Each part performs specific tasks. The introduction, for example, prepares for the perception of main ideas. Conclusion - expresses requests and hopes, assures us of further partnership.

Advice from the editor: For each of the tasks there are generally accepted formulas. By ending the letter politely, you show that you respect your partner, set him up for positive emotions and leave pleasant impression. Find out, in the electronic journal "Secretary's Directory". To read the article, please register demo access for 3 days.

How do you write “with respect” at the end of a letter?

Unified regulations for business correspondence and bringing it to common standards are typical for large companies. Design letterheads, the form of "autographs" at the end of the message become part of corporate culture, an element of style. Whether it is a paper or electronic communication, compliance with a single standard is an indicator of attention to detail and important subtleties.

There are several types of closing phrases in business correspondence. Their choice depends on whether you know the recipient well. For example, the signature “with respect” in an official letter has a neutral character. If you want to focus your partner’s attention on something or remind him of a request again, use restrained phrases:

• Yours sincerely...
• Sincerely...
• Best wishes...

When choosing the final politeness formula, try to avoid familiarity. Remember that how well do you know the person to whom you are writing. If the acquaintance is formal, stick to the official style.

The answer was prepared jointly with the editors of the electronic magazine “ Secretary's Directory».

Maria BELDOVA answers,
With. n. With. VNIIDAD, expert in the field of documentation support for management

What do we expect when sending a letter to a partner or client? So that our information, even negative, makes a favorable impression on the addressee and provokes a response or decision. This can be achieved if you follow the rules of correspondence etiquette, format the letter correctly and prepare the text High Quality. Your text should be of moderate volume; contain the necessary arguments and clear language and have a structure that best conveys information.

Technique 1. Separate the important from the secondary

The text of a business letter must be of sufficient length to...

The full answer is available after free

“Sincerely” at the end of the letter: with or without a comma

The final form of politeness is given at the end of the text. It is placed on the same vertical line with the date, according to right side. The phrase is separated from the main text by two or three intervals. Located a little lower props “Signature”, including the name of the compiler’s position, his personal signature and transcript. This arrangement complies with the standards of GOST 6.30-97, which defines the requirements for document preparation. If the message is issued on official letterhead or is of a private nature, the title of the position and the transcript of the signature are not included.

The question of how to write “with respect” at the end of a letter: with or without a comma, does not have a clear answer. Both options are valid. The absence of a sign can be perceived as negligence and even illiteracy. On the other hand, according to punctuation rules, this comma should not be used. From the point of view of Russian grammar, the sign is redundant. The words “with respect” are not an introductory phrase, and the signature is not an address. This phrase implies that “This letter was written with respect to you by N.N.” As in it, in the abbreviated version, according to the rules, a comma is not placed.

Why does it occur so often in practice? IN rules of correspondence In English, German and other European languages ​​this sign is required. The phrase “with respect” at the end of a letter in English is separated not only graphically, but also punctuationally. Over time, although it is grammatically incorrect, the rule became part of the norms of the Russian language.

Conclusion of the letter: sample writing of the phrase “with respect”

How to write “with respect” in a business letter in English?

Rules business communication in English are in many ways similar to those adopted in Russia. At the end, the recipient is thanked for his time and expresses his intention to continue the correspondence. Common phrases are also used: “with respect”, “with gratitude”, “with best wishes”. Then, on a new line, indicate the surname and first name of the compiler, as well as his position. Let's look at an example: how to sign a letter in English “with respect...”

Table 1. Final politeness formulas in English language

	Yours faithfully
Use if treatment there is a recipient's name. The most common option.	An obsolete version found in British English. It is written when there is no addressee's name in the address: Dear Sir or Dear Madam	American equivalent for British Yours faithfully.	A less formal option, acceptable for correspondence with a friend. Variations: Kind regards, Warm regards, Regards, Kindest regards
Yours sincerely, Alexander Klimov Marketing Director	Yours faithfully, Alexander Klimov Marketing Director	Yours truly, Alexander Klimov Marketing Director	kind regards, Alexander Klimov Marketing Director

The ability to tactfully and correctly use standard cliche phrases is an indicator of the level of professionalism and knowledge of the language. IN English letter the phrase "with respect" can be expressed in different ways. When composing a text for a foreign partner, take into account all factors and choose the most suitable translation.

How to sign a letter correctly: “with respect” and other politeness formulas

When composing a message, the sender must be guided not only by generally accepted standards, but also by the rules of good manners. If you are writing to a stranger and the address is strictly formal, use established expressions. The style of business speech strictly limits the choice of phrases.

If it concerns email correspondence or communicating with people you know well, you can deviate from rigid canons while remaining polite and correct. Let's look at a few examples of final phrases that are acceptable in less formal communication.

Table 2. Use of alternative closing expressions

A business letter is an official document, each part of which performs specific tasks. It is believed that the last sentence is always remembered better. Therefore, it is important to pay attention to the final phrases.

Knowing when and how to correctly write “respectfully” at the end of a letter is one of the elements that emphasizes your professionalism. A competent secretary will always choose the right words or limit himself to a neutral expression of politeness. At the same time, he will not damage the company’s prestige and will convey information to the recipient correctly and respectfully.

Everyone knows that the “knowledge” column foreign languages"is on the resume of any serious company. And if you write “free possession” in such a column, then the chances of getting a sweet spot increase many times over. And the phrase “business English” will have an almost magical effect.

As a rule, business English involves written communication. And this is good. Firstly, there is always the opportunity to think and look into the dictionary. Secondly, there are so many standard expressions that a person who speaks English from the Pre-Intermediate level and above will have almost no difficulty writing a decent letter and sending it to business partners.

The main thing in composing a letter is its framing. That is, the beginning and the ending. As they say, people are greeted by their clothes, and the last words are remembered best (thanks to Stirlitz). Accordingly, if you start your appeal correctly and finish it just as correctly, then the very essence of the letter will be perceived better, and the overall impression of your speech can play a decisive role.

Sticking to certain rules writing, you will definitely achieve success. Let's start writing a business letter in English!

Greetings

As befits all polite people: any communication begins with a greeting. And in the same simple way, the structure of a business letter also begins with a greeting.

Dear Sir or Madam- addressing a person if you do not know their name, title, or even whether they are a man or a woman. Important: there is no exclamation point after this greeting! And there’s not even any punctuation at all, just the next sentence starts on a new line. You can put a comma if you really want.

Dear Mr White(Ms White/Mrs White/Miss Catcher) - addressing the recipient by last name (the first name is not placed after Mr, Ms, etc.!) I hope everyone remembers that Mr is an address to a man, Miss is an address to an unmarried woman, Mrs - for a married woman, Ms - for a woman who does not want to emphasize her marital status.

Important: never write the full word Mister, Mistress - only in abbreviation (Mr, Mrs)!

Dear Mr John- addressing the recipient by name (with a closer business acquaintance)

Dear Nick- addressing the recipient by name in a very old, almost friendly business acquaintance

It is important to focus on appeals to women. Nowadays the universal address Ms (both married and unmarried) is very common. Therefore, in business letters they often write this way, so as not to offend :) If you know for sure that the addressee is married woman, you can safely indicate Mrs. But if you know that you are definitely not married, it’s better not to take risks with Miss. Because, oddly enough, this offends some people.

After the greeting, you can remind yourself. More precisely, about the last communication: according to e-mail, by phone, in person, etc. Even if the recipient’s memory is not that of a girl and he addressed you 5 minutes ago.

Thank you for your message.- Thank you for your message.

Thank you for your e-mail of…- Thank you for your email dated (date)...

With reference to your phone call/ letter of (date)/ advertisement in “NW Magazine”…- regarding your phone call/ letters (on such and such a date) / advertisements in NW Magazine...

In reply (in answer/ in response) to your request…- In response to your request...

In accordance (in conformity) with your request…- In accordance with your request...

In compliance with your request…- In fulfillment of your request...

Further to our conversation/ telephone talk…- Continuing our conversation / telephone conversation etc.

We are writing in response to your publication in…- We are writing in response to your publication in...

We were pleased to receive your inquiry…- We were pleased to receive your request...

Reasons for contacting

After the greeting and reminders, there should be a phrase that will bring the addressee up to date and explain why you are sending him this letter in the first place.

We are writing to inquire about…- We are writing to make inquiries about...

We apologize for...- We apologize for...

We confirm that...- We confirm that...

We would like to clarify…- We would like to make it clear...

We kindly ask you to…- We kindly ask you...

I am writing to enquire about/ to apologize for/ in connection with/ get more details about/ explain…- I am writing to you to find out about/ to apologize for/ in connection with/ to find out details about/ to explain...

This is to confirm… To confirm...

We hereby inform you… We hereby notify you...

Completing the letter

This is your catchphrase.

As always, if you have any questions, please send them directly to me. - As always, if you have any questions, please contact me directly.

If you have any questions feel free to contact me. /Should you have any questions, please feel free to contact me directly- If you have any questions, do not hesitate to contact me/directly to me, please.

Should you have any questions, please do not hesitate to ask. - If you have any questions, please do not hesitate to contact me (literal translation).

Thank you and I am looking forward to hearing from you.- Thank you and I look forward to your response.

Thanking in advance.- Thank you in advance.

Please contact us again if we can help in any way.- Please contact us again if we can help you in any way.

Signature, or politeness formula

The final touch remains. In Russian official letters, everything ends in the standard way: “With respect, …”. In English it is customary to say “sincerely yours.” But in accordance with etiquette, it will still have to be translated into Russian as “with respect.”

Yours faithfully,
Sincerely, ... (if the person's name is unknown, i.e. the letter began with Dear Sir or Madam)

Yours sincerely,
Sincerely, ... (if you know the name, i.e. the letter began with Dear Mr/Miss/Ms/Mrs)

If you have been communicating with a person for a long time and address him in a letter by name, then it is appropriate to use any of the following options (can be translated as “with best wishes”):

Best wishes
kind regards,
Warmest regards.

For this, I say goodbye.

Kind regards,
iLoveEnglish.

We hope that this sample business letter in English will help you find new job or create business connections in the near future.

A businessman must convince his partner that cooperation will bring both refutable benefits. It should also be explained under what circumstances he will receive it.

When drawing up a commercial proposal (CP), you should take into account the status of the enterprise and listen to the recommendations of experienced marketers.

Of course, well-promoted companies with well-known brands (Mercedes, Gazprom, Coca-Cola, etc.) do not need to make efforts and go out of their way to convince a representative of a particular company to cooperate with them. In this case, it is enough to issue a letter summarizing the benefits of your product or service.

For other businessmen, it is very important to observe some subtleties so that this proposal has the desired effect.

Important components included in the commercial offer

When drawing up a cooperation document, you must adhere to standard requirements.

• Use company letterhead.
• Write a competent appeal to the company representative.
• Select original title.
• Briefly state the essence of the proposal.
• Encourage the counterparty to take action.
• Provide current contacts.
• Show courtesy in the form of preliminary gratitude.

Using forms

The CP can be drawn up on a regular sheet of paper, this is quite acceptable. However, the use of letterhead with the company logo will become a unique element of advertising for your company and will eloquently complement the content of the letter.

Welcome text

The important part is addressing potential client. You need to take its preparation seriously and understand who and how to contact. For example, it is permissible to address people by name and patronymic in the following cases:

• when an offer is sent after a preliminary telephone conversation with a potential partner;
• CP is addressed to the target consumer, to whom an individual approach can be applied.

Original title

The headline is necessary as an advertising effect; it must contain the main concept of the CP. When applying to a government agency, a creative headline is optional. You can also refuse it if the company is already sufficiently advertised.

If the offer comes from budgetary organization, the proposal is formulated according to an established template, in which creativity is not required. Such a letter is standard in nature and does not require initiative from its originator; its form remains within the accepted rules.

The essence of the proposal should be stated meaningfully, but concisely: short story about the company, offered goods, services, work or mutually beneficial cooperation.

Main body of the document

How to motivate a client to take action

Pressure should not be used to force agreement to cooperate. This approach will only alienate the recipient of the letter, and hope for cooperation will be lost forever. It is much more effective to make a tempting offer by providing some kind of incentive or reward. For example, a discount for timely response.

Contact details

You should write not only the phone number, but also the email address so that the client has the physical opportunity to respond to the offer of cooperation.

Thank the recipient of the email in advance for taking the time to read it. Although, if we are talking about a personal business proposal, gratitude is usually accepted by default.

Learn from mistakes

To create the perfect business proposal, you should always listen to the advice of professionals. But there is another old proven method - learning from the mistakes of others. In practice, various errors occur; we list some of them.

Complicated syntactic forms

To formulate a CP, it is not necessary to construct very correct phrases with a complete meaning. Short sentences with unspoken thoughts and interjections have a more effective effect on a person. The presentation should have a living language, not dry conclusions.

Excessive brevity

The opinion that an extremely short text, limited to one page, is needed can be called a stereotype. And this is far from what can give the desired result. When writing a commercial proposal letter, it is best to forget about length guidelines, especially when there is something interesting to talk about. You can find many examples of such letters and see how meaningful and captivating they are.

Duplication

Usually the same mistakes are repeated when they talk about a similar product or service using exactly the same phrases as a competitor does. It is necessary not only to describe and praise your product, but to prove that in this particular company it is the best and irreplaceable. Here it is appropriate to show eloquence in order to draw attention to the exclusivity of the product. What follows is a disclosure of the essence - why it would be more profitable to cooperate with this company.

List of advantages

Simply talking about the merits of a company's products will lead nowhere. Any praise requires evidence: why this particular product is the best and most profitable. To do this, they make excellent use of reviews from those who have used this service or product, and these should be either well-known personalities (movie, sports, pop stars) or well-known representatives of companies with a positive image.

It will be no less effective interesting story, which occurred with a client who became a user of a specific product or service. At the end of the story, be sure to tell about the results of its use, preferably in numbers. If you mean cooperation, then indicate how much profit the partner received.

Everyone is the same

The biggest mistake can be the wrong approach to sending the same offer to several clients without focusing on individuality. Such a proposal loses weight and, as a rule, remains unrealized. A client who can become a potential partner should feel that this offer is addressed specifically to him, this will to some extent flatter him and force him to respond.

Photo gallery: examples of successful commercial proposals

When writing a commercial offer letter to a foreign client, you should adhere to a standard structure and format. The CP should begin with an appeal, a catchy, captivating headline. This is followed by a clear statement of the essence of the proposal, its benefits and ends with conclusions and contact information. If there is no manager on staff who speaks English, such services can be provided by a translator or copywriter with knowledge of English.

Sample commercial proposal in English

The need for a cover letter

The cover letter contains the principles of cooperation in a concise form. Accompaniment is used to reduce the scope of the main sentence.

The accompaniment is compiled at the request of the sender, but there must be a clear structure and compliance with the requirements of the basics of office work.

First of all, you need to address the recipient and greet him. If it is sent after a previous telephone call, it is advisable to contact with your first and middle name.

Example of a request

“Hello, dear Stepan Vasilyevich!”

or “Good afternoon, the company welcomes you...”

“Domosed LLC offers you the widest range of kitchen accessories at manufacturer’s prices.”

Report the attached documents:

“We invite you to familiarize yourself with the attractive discount offer.”

Encourage decision making:

“Do you want to cooperate with us? Contact us at..."

Sample accompaniment

Hello, dear Maria Semyonovna!

My name is Dmitry Pavlovich. I am the chief manager of the procurement and sales department of Mobile LLC, we spoke with you on the phone on Wednesday at 11.40. At your request, we will send information about the payment system.

The Mobile company has a wide range of vehicles for various purposes(cars, passengers, cargo) and a flexible payment system at affordable prices:

1. Cash and non-cash payment methods.
2. To be paid within 12 months with a down payment of 10% of the cost.

Our offer is complemented by an invitation to an exhibition and sale of our products, where discounts that are beneficial to you are offered. The event starts at 12.00 on 08/12/2016. Our address: Moscow, st. Timiryazeva, 45.

For any questions, please call: (325) 503–23–45.

Sincerely, Chief Manager of the Supply and Sales Department of Mobile LLC.

Submitting an offer

The commercial proposal can be delivered in person or by regular mail. However, these traditional forms of communication are considered somewhat outdated. The most modern and operational view sending is, of course, email.

Despite all its popularity, not everyone knows about the intricacies of the process of sending an email. Firstly, it is important to use the PDF format, it is more universal and well adapted to different versions. Secondly, it is necessary to take into account that such an offer is sent exclusively from the person with whom preliminary agreements were made.

The subject line of the letter is also equally important; under no circumstances should you send it “without a subject line.” It should sound something like this: “Proposal for cooperation in the supply of sporting goods.”

So, you need to follow the following sequence:

1. fill in your email address;
2. attach the main document in PDF format;
3. formulate the subject of the letter;
4. write a small accompanying text in the body of the letter.

sb-advice.com

Etiquette formulas are required when preparing a business letter. They are determined by the genre of the message (letters of invitation, letters of congratulations, letters of condolences) and are largely conditional, ritual character. Also A.S. Pushkin noted in “Journey from Moscow to St. Petersburg”: “Every day we sign ourselves as humble servants, and, it seems, no one has ever concluded from this that we ask to be valets.”

Business letters of invitation and congratulations include many etiquette phrases. Instead of an etiquette frame (words of greeting and farewell), business letters use the following addresses: Dear Nikolai Ivanovich! Dear Mr. Bobylev! IN At the end of the letter, before the signature, place the final politeness formula: Yours sincerely!;Sincerely;With sincere respect!;Best wishes!;Thank you in advance for your answer…;We hope that our request will not be difficult for you.…;We look forward to successful continuation of cooperation…;We hope for your interest in expanding connections... etc.

These final remarks of politeness are followed by self-naming official the person signing the document and his signature. The self-name includes an indication of the position held and the name of the organization if the letter is not sent on the institution’s letterhead, otherwise - only the position:

If a letter is sent on behalf of the Academic Council of a scientific institution, the self-name is an indication of the role that a particular person performs in this body:

Etiquette rituals expressed by performative verbs are, as a rule, included in set expressions, like other formulas of speech etiquette: With pleasure) I invite you You to take part in…; Thank you Thank you for your participation...; Sincerely Thank you You for…; Cordially Thank you You for …; I beg We will direct you to our address...; I assure You know that we will make every effort...; We wish Good luck to you and we look forward to future mutually beneficial cooperation...; With thanks I confirm receiving from you...;

Etiquette rituals used in business letters include

- different kinds praise : You showed heartfelt attention to orphans and children left without parental care...(direct praise); Considering your great contribution to the development of technical progress in industry...(indirect praise); Since your company is a leading supplier of computer equipment...(indirect praise)

expression of hope, confidence, gratitude at the end of the letter : I hope for…;I hope for further good and mutually beneficial relations…; We hope that a decision will be made as soon as possible... We hope that the result of the negotiations will be long-term and fruitful cooperation between our enterprises…; We hope for further fruitful cooperation…; We wish you success and hope for future mutually beneficial cooperation…;We hope that our request will be considered soon…;We hope for a speedy response (resolution of our issue)…;We were glad to receive your letter…; Thank you very much for fax dated 06/04/2010…; We gratefully acknowledge receipt of your letter.…;Thank you behind…;

expression of congratulations, apologies, wishes: Congratulations …; We wish you success in…;We apologize for… about…and so on.

Polite form naming the addressee in business correspondence involves the use of the pronouns “You”, “Your” with capital letter: According to yours please send To you latest catalogs of our products; At the end of this month we will be pleased to use Yours services.

It is impossible not to take into account the effectiveness of etiquette formulas, the arsenal of which in Russian speech etiquette very big. The success of the business largely depends on the tone of the letter.

The universal principle of using etiquette means is the principle of politeness, which is expressed in the recommendations given to readers in one old Russian letter book and which have not lost their relevance to this day: “The first duty of the writer is to remember his own position, to know the position of the person to whom we are writing, and to imagine the latter is as clear as if we were standing in front of him and talking.” This is especially important these days, when official correspondence is becoming more personal and dynamic. Today, the genre of business writing requires the compiler not only to standardize linguistic means, but also to demonstrate his own individuality.

studopedia.org

Who writes to whom?

A letter of offer of cooperation is drawn up by an authorized employee who is involved in business development or a similar area. The text of such a letter must be agreed upon with the head of the organization. The head of the company himself can make such proposals.

General rules

The letter is written addressed to the director of the company with which future cooperation is planned. The addressee can also be the deputy director or any person who deals with similar issues and has the authority to make decisions on possible cooperation. But all business proposals for cooperation are ultimately considered by the organization’s management.

General rules

The most important thing to remember is that the proposal is a kind of hook that should hook a potential partner. The text of the letter should be meaningful, interesting and literate. The ideal outcome of reading such a letter would be a request for a commercial offer or price list for goods and services.

Despite the fact that a proposal for cooperation (a sample of which will be presented below) is considered an official document, there is no standard form. The letter is drawn up in free form or according to a template developed in specific organization, based on the objectives and capabilities of the enterprise.

When making proposals, you need to follow the basic rules of the Russian language, office work and business ethics.

Before writing a letter, you should find out the details of the employee with whom you are supposed to communicate.

So the proposal will consist of:

1. Heading (this stage is not mandatory, because a poorly written header can discourage you from reading the rest of the letter).
2. Addresses (it is better to start this stage with the words “dear”).
3. The proposal itself.
4. Addressee signatures.

Main part

How to write a proposal for cooperation so that your opponent does not consider other invitations? The body of the letter should contain the essence of the entire proposal. Florid statements and vague phrases, long and confusing sentences, as well as special terminology are inappropriate here. The essence of the letter is clear, clear and concise. The emphasis is on special features and value proposition.

In the main part, the sending company should be mentioned, but this should only be the year from which it has been operating and its main activities. At this stage, other information will be unnecessary.

You can also indicate the organization’s current partners or clients, who will certainly speak only positively about the company’s activities.

The intonation of the letter should be more motivating than narrative. But the main thing here is not to go too far, to compose the text correctly, without imposing services or cooperation.

If the text is long, but all the information is important for reading, it should be divided into paragraphs and important points highlighted. This way the perception will be complete, and large text will be easier to perceive.

The main idea of ​​the letter or important message should be placed either at the beginning or at the end. The whole secret is that these parts are deposited more in the subconscious of the reader.

As practice shows, someone who receives a letter of offer of cooperation (sample below) is ready to spend no more than 60 seconds reading it; this fact must also be read when composing the letter.

Mandatory information

When composing an offer, you definitely need to remember the mandatory information contained in it. This:

• the name of the organization that is sending the letter;
• actual address and telephone number for contacting a contact person;
• surname, name, patronymic of the authorized person and his position;
• the main essence of the appeal.

The offer may be accompanied by additional documents or references to legislation and regulations directly related to the proposal for cooperation.

Decor

There are several ways to format a letter:

1. Write the proposal by hand.
2. Type the proposal on your computer.

How to “force” cooperation

The first option, of course, is somewhat outdated, but in some cases it turns out to be the most effective, because there are managers who do not accept new technologies and prefer to communicate and work “the old fashioned way.”

The second option is more familiar and convenient. Firstly, in electronic form there is probably an official form of the organization with the necessary details, and secondly, if proposals are drawn up constantly, then it is possible that ready-made template letters where you only need to substitute the addressee and, perhaps, change some information that is correct in a particular case.

The proposal can be drawn up in any number of copies, but at the beginning it must contain an appeal, and at the end - the signature of the sender.

The date needs to be set only in situations where the offer contains promotions or special conditions that are active for a certain amount of time.

There is no need to register a proposal for cooperation in the journal of outgoing correspondence.

How to “force” cooperation

Of course, “force” does not mean exerting physical influence on the person making the decision to cooperate. The example of a proposal for cooperation, which was presented earlier, shows that the letter should encourage the opponent to make a positive decision.

To encourage this, one organization may only need an incentive speech calling for cooperation, while another enterprise will need to offer a discount or a small reward for accepting the proposal.

Before writing letters, you need to study your opponent well: what he can agree to and what is unacceptable to him. After all, one word or phrase can instantly ruin the image of an entire company.

Is gratitude necessary?

Another important aspect of the proposal for cooperation is gratitude. At the end of such letters there must be a thank you for your time and reading the letter.

This speaks both of the seriousness of the organization and of basic politeness for wasting time from the opponent.

Such letters will not contain gratitude by default, since this is an individual approach of each organization to its potential partner or client.

Departure

So, what is the best way to send a letter of offer of cooperation (sample provided earlier)?

This can be done in different ways; each organization chooses a more acceptable and convenient option for itself. Let's look at the most common ones:

1. Email. This method is rightfully considered the simplest, fastest and most accessible. But a letter to an opponent can easily get lost, ending up in the recipient’s unwanted correspondence. This method can only be used if the sender and recipient have established contact. Well, or send a letter “at random”, maybe you’ll get lucky and it won’t end up in the Spam folder.
2. Mail. This method is considered the most reliable, since the letter will reach the addressee in any case. But it is also the most time-consuming, because everyone knows how slowly Russian post works. Of course, if the mailing is of a mass nature, then this method is clearly not suitable; it is better to use the first option.
3. Fax machine. A slightly outdated, but still used method for submitting proposals. Also suitable for a specific offer from a specific company.
4. Any method modern look communications (messengers, social networks, etc.). This method is appropriate only when the parties are well acquainted with each other and a written proposal is only a formality for further continuation of cooperation.

So, now you know what a letter of offer of cooperation is, how to write it and send it.

businessman.ru

The principle of writing letters to people you know well

Before you begin to deal with the ending of the message, it is important to write the letter itself correctly, following very simple rules. When sending a message to friends, family and friends, in fact, you don’t even have to think too much about what the sample letter you wrote should be. Here it will be enough to simply divide the message into three parts.

In turn, a message to a business partner is written completely differently. First of all, the style of the message should be strictly formal, it should not contain a single mistake, and the sample letter should be taken from an official source. However, despite the fact that there are different types of business correspondence and many features of each of them, you can draw up a rough plan for any business message.

1. The header of the official message, containing the name of the recipient company, indicating the last name, first name, patronymic and position of the recipient, under which the date of the letter and its registration number are indicated.
2. The title of the letter and its main text, concise, but containing all the necessary information.
3. The end of a message, which has a number of nuances, so how to end a business letter , we’ll talk later, and at the very end, the date the message was sent and the sender’s signature - his last name, first name, patronymic and position.

Ending a letter to friends or family

Now it’s time to take a closer look at how exactly you need to end a message to a well-known or dear person in order to leave behind the most favorable impression and make the interlocutor want to write an answer as soon as possible.

First of all, before finishing a letter to a friend, family member or to a loved one, you should carefully re-read your message. After reading the message, you will probably want to add, correct or supplement something else to make the text as complete and understandable as possible. After this, it is recommended to re-read the letter again, after which all that remains is to add a kind of “epilogue” at the end, clarifying the main idea of ​​​​your message in it, and warmly say goodbye to your interlocutor.

End of the official letter

In business correspondence, the ending of the message is perhaps the most important important role. That is why Special attention When composing it, you should pay attention to how to end a business letter in order to comply with etiquette and good manners. And the first thing before writing the final part of the message is to re-read the letter again, correct all the mistakes in it and format it correctly so that the text is easy to read, and important points were immediately noticeable due to their bold font.

After such preparation, you can proceed, in fact, to the end of the letter. If it consists of several sheets, at the end it is important to make a summary of the message, consisting of a couple of paragraphs, in which you will need to reflect the most important points of the message, so that it is easier for the recipient to compose his answer. If the letter is short, then there is no need for a summary part, so at the end it will be enough to simply say goodbye, respectfully addressing the interlocutor, and sign.

Friendly or business correspondence with a foreigner

Our century is considered a time that erases boundaries. And this is not without reason, because in the world of telecommunication technologies we can communicate not only with our compatriots, but also with foreigners. However, having decided to start correspondence with a person from another country, it is important, firstly, to communicate fluently in his native language, secondly, to be at least a little familiar with the mentality of a foreigner, and thirdly, to know how to end letters so that the interlocutor it was nice to read them. But no matter what country the recipient of the letter is from, no matter what the correspondence is - business or friendly, it is very important to be mutually polite in it, be sure to greet the interlocutor and politely say goodbye to him.

Final lines of the message

When approaching the end of your message, it is very important to know how to end letters with a final phrase that should convey all your respect and sympathy for your interlocutor.

So, the final line of a letter to a friend, loved one or relative may sound like this:

• With love, (your name).
• Have a great mood!
• See you.
• Waiting for an answer.
• Give my regards to all.
• See you soon.

But an official message should be written with respect at the end of the letter to its recipient and without any familiarity. So, when finishing writing a business message, in the final you need to write:

• With hope for fruitful cooperation.
• Sincerely (your full name and position in the company).
• With respect (your full name and position in the company).
• Thank you for responding to our proposal.
• Please respond as quickly as possible.
• If you are interested in additional information, please contact us.

www.syl.ru

I constantly receive letters in the mail with different offers cooperation. But half of them do not even open, the second half is subjected to severe criticism. And only a small part (maybe every twentieth or thirtieth letter) achieves its goal and brings some fruits of cooperation.

I will try to give you the correct one.

So let's look at an example of a typical collaboration email that periodically clogs my inbox. As a rule, a letter like this begins in the following words:

- Hello!
- Good afternoon.

Mistake #1. Or WHERE IS MY NAME???

Remember, this is very, very important, be sure to write in each letter the NAME of the person to whom this letter is intended. The absence of a name in cooperation letters is the first sign of a pattern. And templates, as we know, don’t work, they’re just annoying!

Example of correct address:

- Hello Dmitry!
- Good afternoon, Tatyana.
— Greetings, Kirill

Mistake #2. Or I DON'T CARE ABOUT YOU!!!

- My name is [XXX]. I represent the publishing house [XXX]
— My name is [ХХХ], I am the partnership development manager of the company [ХХХ]
— My name is [ХХХ], I represent the company...

Remember, by nature it is more pleasant and interesting for us to discuss ourselves, solve our issues, and not listen to stories about what a wonderful company you are!

How first paragraph rule? In which you must, no - simply must, hook the reader?

I don’t argue that you need to introduce yourself in the letter so that you can have an idea of ​​who sent the letter in the first place. But this should NOT be indicated in the FIRST paragraph. The first paragraph is only to interest the reader and encourage him to read the letter of cooperation in its entirety. Role model – selling articles. Letters must follow the same rules.

Mistake #3. Or why do letters of invitation to cooperation need design?

If a letter contains design elements, it immediately goes into the trash bin. I don’t understand why design is needed in letters of invitation to cooperation? This is neither a website, nor a booklet, nor a leaflet - it is a LETTER.

Design elements immediately reveal that the letter is a template, which means it was sent to hundreds, and maybe thousands of other people. Disgust immediately arises because you feel the insincerity of this letter. You begin to perceive all the written words differently, as if you know that everything written is exactly as deceitful and fake as this design. And all because there is no individual approach. Many clients are ready to almost “sell their soul” for an individual approach.

*Please do not confuse design elements and formatting. The second is exactly what is needed in letters.

**An example of a letter with a design can be found in your email in the SPAM folder.

Mistake #4. The entire letter is a solid template.

95% of letters inviting cooperation are a banal template that is written in violation of all possible marketing and copywriting rules. These letters are constantly humming, they are saturated from head to toe with their stereotypes and do not represent any value for the addressees. Strict business writing style, strict boundaries, complete absence of emotions - and how can you hope for successful cooperation with such a set? I don't understand…

You can find an example of such a cooperation letter in your mailbox, I’m sure they are no different.

Now, using the material in this article, try to compose your own. This is to practice your article writing skills. After all, letters are easier to write than articles. In addition, I advise you to read about how to write correctly thank you letter for your cooperation.

tutext.ru

The emergence of writing in Sumer, Egypt and China led to the development of a special system of thinking that helped convey emotions and feelings. Today almost everyone can write.

But not everyone can boast that they know 100% how to do it correctly.

We can't imagine life without email. Carrier pigeons are a thing of the past, we only read about carriages and carts in books, but the Internet helps us communicate. By the way, the first person to write an email was Ray Tomlinson. He worked as a programmer and in 1971 made a breakthrough in writing letters to global network Internet.

With the advent of writing, rules for writing letters also emerged. Of course, in many countries they differ from each other. But do not forget that when writing a letter in English you need to know some features, otherwise you may be misunderstood.

• Personal letter may contain various phrases, each of which has its own meaning, for example:

Always– always (yours, yours)
Best wishes- best wishes
Your friend– your friend (your girlfriend)
Affectionately- with love
Yours always– always yours (yours)
Much love- with love
See you soon- see you later
All my love- with all my love
Eternally yours– always yours (yours)
See ya(ya – short for you) – see you
Cheers– for now (used in Britain)
hugs and kisses or common XOXO

The history of the origin of XOXO began in the Middle Ages. When signing contracts, an X sign was necessary, which indicated the validity of the signing of the contract. Later in Great Britain, letters began to be signed with a “laughing” sign, which meant hugs - hugs (indicated by the letter O) and kisses (indicated by the letter X, reminiscent of two people kissing).

If you need to constantly communicate with foreigners using emails, we advise you to refer to the section where you will find a lot of interesting things.

Manner both verbally and writing in world dialects is not the same. If abroad the greeting “How are you?” is acceptable and commonplace, then in our country it may even be considered tactless.

And in order not to seem like a hypocrite to the foreigner to whom we are writing a message, we need to adhere to the appropriate dialectical framework. Before how to end a letter in English, we should pay attention to who and under what circumstances we write it. Writing to a friend is not the same as writing to a business partner.

Options for ending letters to a friend

In contrast to the strict business style, a letter to a foreign friend can end with many, even cliched, expressions. The appropriateness of a particular ending depends on the relationship that is developing and the intention to continue it.

In such messages, use words that describe the attitude or situation you want to convey. From the fact how to end a letter in English to a friend, his impression of reading it may depend.

Examples of correct conclusions:

• Thanks for the conversation, I’ll write later - thanks for the conversation, I’ll write later;
• Regret, I’m waiting for work - I’m sorry, work is waiting for me;
• We talked a lot, but it’s time for me - we had a great conversation, but now I have to go;
• Waiting for news from you - I'm waiting for news from you.

For especially close friends, there are farewell options in the form of Loving you, Sincerely yours, With love. Before doing so, add a comma and the author's name after these words. This will describe great love and sincerity towards the recipient.

Options for signing a letter in various cases

For a competent conclusion, it is not at all necessary to end the letter with wishes or attitude towards the recipient. In some cases, too intrusive favor at the end may seem suspicious, then how to end a letter in English using a simple signature will be the most suitable option.

In official letters, use signatures in the form of brief details of the author and company name. Invitations and similar messages can end with gratitude and a call to action -Thanks, Author, we will wait for you.

Signature options in various situations:

• I await your response - I’m waiting for your answer;
• Regards - we wish you all the best;
• I’ll wait for our next meeting - I’ll wait for our next meeting.

Conclusion

Depending on how to end a letter to a friend in English, you can strengthen or weaken your companionship in the future. The same law applies to invitations and commercial mailings.