A beautiful name for a company in English. Construction company name - examples

It is impossible to register a company without a name. You will also not be able to open a bank account, enter an invoice or conclude a contract. The company name is an important component of the image and success of a business. It should be easy to remember, evoke only positive emotions among clients and partners, and also have a resource for the development of a separate brand. In the future, the LLC name will work for the owner, providing a certain level of income.

The name largely determines the prospects for business development. Some entrepreneurs take a lot of time and effort to get ahead, while others are lucky. There are statistics of positive changes in the financial condition of a company after a name change. The LLC name should be a strong marketing tool. Experienced specialists have long developed the principles and rules for composing the optimal business name.

But don’t rush to choose a name or use the first one that comes to mind. It is difficult to overestimate the importance of words in a person’s life. Many will remember the words of Captain Vrungel: “As you name the ship, so it will sail.” The second part of the article provides important information on the energy of words. It describes how to choose the right company name so that it reflects the scope of activity and contributes to prosperity.

How to name a brand

The term "brand" comes from the Old Norse word "fire", which means successful trade or service. A brand is a high-quality product with a good reputation, which is known to a wide range of consumers and is capable of creating a holistic image of the product in people’s minds. It has a unique name and symbolism. A brand can be any product or service: product, design, service, sign, etc.

If there are no plans to expand the business, for example, opening a small store in small town, there are fewer requirements for the name, which allows you to be guided general rules. You can survey future clients about the name or offer to choose it from a list compiled by the owner.

Successful businessmen spare no expense in creating and promoting brands, the rights to which will become a source of income. A memorable logo and a good name guarantee the success and prosperity of the company in a highly competitive market. A beautiful name should be a commercial proposition, be based on a positive image of the product and offer unique opportunities to meet consumer requirements.

A successful LLC name will help save time when significantly expanding your business.

Basic principles for choosing a name

A brand is not a product, and its name should not be a description of the characteristics and essence of the product. It should highlight an important difference between the product and its competitors.

The name should express the company's value, create and maintain a connection between the product and the consumer. Almost any name can be a successful brand if efforts are made to unify it. For example, Marlboro reflects the area, Coca-Cola reflects the composition. The name should be related to the specifics of the product and focused on further development, regardless of the product situation.

  1. You should not give a direct description of the product - the name should highlight, not describe. To reveal the characteristics of a product, advertising and marketing are used; repeating information in the name will be unnecessary. A descriptive name will limit marketing opportunities when competitors have copies of the product. In future tradename may turn out to be a non-branded product. A striking example is the name of the first antibiotics with penicillin - Terramycine, Vibramycine. Modern drugs are produced under patented brands - Tagamet, Zantac.
  2. A successful name may not reflect the characteristics of the product at all. This makes it unique long time(Apple).
  3. The name must take into account the time factor and remain unique for a long period. Some unfortunate examples include Radiola, which means "warmth" in Latin, but in reality this household appliance, not heat based. Sport 2000 is a reference to the year, which in the future may give the impression of being old-fashioned. EuropAssitance - binding to the region, which prevents expansion to other continents. Silhouette (silhouette) began to promote yoghurts for the health of the body, and not for weight loss. This principle is especially important for medium-sized businesses.
  4. The name must provide promising development in the international market. For example, the American brand CGE is often confused with its rival GE; Nike is not eligible for registration in a number of Arab countries.

Particularly popular lately following methods creating a brand name:

  • syllables or letters from the names (surnames) of the founders;
  • surname + prefix К°, off;
  • displaying the subject of the product in part of the name without direct mention (water, sea - Aqualor, Morenasal, Dolphin, Aquamaris).

Ideas for names can be found on specialized websites that generate lists of suitable names for free. You can also use paid services naming agencies who will select a creative name that will bring good luck.

What name will bring good luck to an LLC?

When choosing a name for a company, the reactions and emotions of potential consumers of the product are taken into account. It must be understandable to the target audience. To make sure the name is successful, you can conduct a survey among future clients.

Naming experts have come up with several important rules:

  • The names on the list should be simple, pleasant and not misleading to consumers (the Vityaz florist shop, the Elena the Beautiful restaurant are inappropriate).
  • The name does not need to reflect information about the product. The main thing is that it should be easy to pronounce and evoke positive emotions.
  • It is not recommended to tie the name to a geographical location. This will allow you to quickly expand your business in the future without renaming.
  • If there are foreign words in the name, their meaning and interpretation should be clarified. Chevy Nova has been renamed for the auto market South America, since it was literally translated “does not go.”
  1. Use of full names and surnames. When selling a company, problems arise or negative personal associations may form among consumers.
  2. Use words that are complex or have a negative meaning.
  3. Use templates and hackneyed phrases.
  4. The Civil Code prohibits the use of full or abbreviated names of the state, government bodies and local self-government, public associations, contradict the principles of morality and humanity.

On the use of the words " Russian Federation", "Russia" and derivative words require special permission and an additional state fee is paid (10-50 thousand rubles).

The name of a company that does not plan large-scale development may indicate the type of activity (production or installation of air conditioners - “Breeze”). A sense of proportion is important. Names that are difficult to remember or pronounce will not bring success in business: Moskavtotransservice, Stroypromkonsalt. But a draft beer store can safely be called with a definition of the characteristics of the product.

Directions for creating successful company names

A consonant name indicating the type of activity will be an ideal option for companies with great prospects. It should consist of 1-2 simple words. Consistency with well-known brands will negatively impact profits and may lead to lawsuits for copyright infringement.

It is important to understand that Omsk Furniture will not be in demand in Moscow. The name should be easily readable in common languages ​​of the world. The words must at least remotely indicate the activities of the LLC - the consumer must understand what is being offered to him.

The abbreviation will not the best option for the name, as it confuses potential customers and depersonalizes the company. However, there is an exception to all rules: BMW (Bavarian Motor Plant).

Owners initials

The first option for the name is always the initials of the owners. The option is good if the person is respected and famous among others.

Popular companies are named by the names of the owners or their initials: TM “Mersedes”, “Honda”, “Tinokov”. You can recall the famous company “Siemens”, founded by Werner van Siemens and “Phillips” - the name of the founders of the business.

Play on words

A good option might be a merger of two words or an acronym made from the first sounds. The world company Lego comes from the Danish phrase leg godt - “play well.” Additionally, the name is translated from Latin as “collecting.” The brand name was created by a non-professional, but its popularity is growing every year.

A good example would be FaceBook. The method is convenient for quick creation titles. StroyGrand is a universal name that is easy to remember.

The sports shoe manufacturer Adidas is named after the company's owner, Adolf Dassler.

Good examples of names indicating the location of the company are ZIL (Likhachev Plant), KamAZ (Kama Automobile Plant).

Often names are boring and unappealing to clients. A creative name popularizes the brand.

Fictional and historical characters

Beautiful names of companies that have earned worldwide recognition were sometimes named after mythical or historical characters. A notable example is "Canon" - a modified name for the Buddhist deity Kwanon. The owners of Blue Ribbon Sports changed their name to Nike Inc in honor of greek goddess victory.

On Russian market There are also companies named after famous characters - “Napoleon”, “Lincoln”. Many brands have proven to be tools of popularity for their developers. Successful brands have made their owners legends.

Associations and environment

History knows successful variants of the name with a word that describes a natural phenomenon or an abstract concept that evokes associations with a company's product. “Hyundai” translates as “modernity”, and “Samsung” means “3 stars”.

The name according to Feng Shui, which provides for a harmonious combination of symbols with a positive meaning, can be roughly included in this category. There is a limit on the number of letters - no more than 5. The last one must be a vowel. A good example there will be a Sony brand. The name comes from the Latin sonus - “sound”, and in English it sounds like sunny - “sunny”. However, in Japanese sonny - loss. This was the main reason for the abandonment of one letter n in the middle of a word.

Examples of names of transport companies

A successful transport company must have a beautiful name that makes it stand out from its competitors. You can use English words:

  • artway - art + road;
  • arrive - to arrive;

It is allowed to combine the initials of co-owners or parts of their surnames. The company name should sound easy: Azimu, AutoTrans, VestOl, TransLogistic, Rota Leasing, Inteltrans, TransAlyans. While creating unique name LLC can work in the following areas:

  • connect the prefixes (auto-, trans-) and part of the name (AlRosa, RusAl);
  • associations with speed, transportation, road (Trajectory, Fast transportation);
  • resort to metaphors or play on words (Avis - bird);
  • use derivative words from “express”, “trans”, “speed”;
  • apply abbreviations (BNK - Fast, Reliable, Qualitative);
  • neologism is a new word.

Whatever activity the company is engaged in, its name should be easy to pronounce and quickly remembered, be harmonious, not have multiple interpretations, exclude floating stress and negative associations when pronunciated, and evoke pleasant visualizations.

Construction company name

The name of the construction company should create a feeling of trust, reliability and comfort (UyutDom, Domstroy). Similarities with competing companies and their abbreviations should be avoided as much as possible.

The name of the LLC in this area can reflect the profile of the proposed work (StroyMaster, GarantElit, StreamHouse). You can try to play on the profile word: build - Build-ka, StroyMig, PoStroy. Today there are names with prefixes (Derwold&Co).

A large number of new construction companies on the Internet does not negate the importance of the name and the principles of its composition.

Law firm name

A good lawyer must be reliable, inspire confidence and trust in clients. Similar requirements apply to law firms. The title should not be long, which interferes with quick memorization (“Right”).

The owners often put their names together in Russian or foreign language: Yukov, Spencer and Kaufmann, SayenkoKharenko. A foreign basis can be used in the slogan: Avellum - A (the first letter of the Greek alphabet) + vellum (parchment for legislative acts).

  • use no more than 3 words;
  • the search should begin with Russian words, then Latin;
  • neologisms must be deciphered in the company slogan to indicate the scope of activity;
  • an abbreviation of a name consisting of several words should be euphonious;
  • avoid legal terms- banal and hackneyed;
  • do not use a common name to avoid difficulties in registering a trademark.

The name of a law firm should reflect the professionalism and personal values ​​of its employees and owners. Special attention pay color scheme and graphic design of a unique logo.

Furniture manufacturing company name

The product of a company in this field of activity should evoke a sense of style, leadership, luxury, and comfort. When choosing a name, use the following methods:

  • use geographic reference: Eden;
  • beat foreign words: glass (glass) - Sunglass;
  • furniture base: Mebelink, MebelStyle;
  • highlighting the scope of activity: Soft lines, Interior;
  • emphasis on positive associations: Formula of Comfort, Residence;
  • add prefixes or symbols: Prima-M, Glebov and Co;
  • play with the words: Furniture, Mebelius;
  • foreign base: MebelStyle;
  • use first or last name: Furniture from Ivanov.

Accounting company name

The name should indicate solidity, evoke trust and positive emotions. It is strictly forbidden to play on humorous names (BukhAccountingConsultingAudit - BUKA). The name should make clear the type of activity and seriousness of the organization: ExpertPlus, Glafbukh, guarantor, Balance, Accountant, Your accountant. It is allowed to play with foreign words: TaxOff, Account.

Modern names often contain abbreviations ( Financial statements Tax Returns - BOND), parts of the names of the owners in euphonious form.

How to come up with a monetary name for an LLC, taking into account the energy of words

Each letter has digital analog, the vibration of which she obeys. This is clearly visible in the table.

To determine the energy of the name, the numerical names of the letters are combined to obtain a common number. For clear example Let’s look at the name “Elite”:

4 (E) + 4 (L) + 1 (I) + 2 (T) + 1 (A) = 12

After the calculation, you can proceed to deciphering the name:

  • UNIT - the beginning of the beginning. It brings good luck to companies introducing new and unusual products to the market. Names suitable for innovative developments, new technologies. The new brand will be easy to promote and will gain the trust and support of consumers. The star patron of the unit is considered the Sun, which symbolizes courage and power.
  • TWO is suitable for organizations whose purpose is to care for people ( kindergarten, school, clinic). The figure is favorable for cleaning companies, landscaping companies ( landscape design, landscaping), hairdressing salons, manicures, etc. The patron of the deuce is the Moon, filled with femininity and sophistication.
  • TROIKA improves the welfare of businesses in the entertainment sector: restaurants, bowling alleys, cinemas, children's play centers, attractions, cultural palaces, etc. Helps in the production and supply of food products: cafes, pizzerias. Troika will ensure the success of acting studios, advertising agencies, and design studios. Her patron is Jupiter, the fusion of opposites, their interaction and unification. Thus, the name will convey balance and perfection.
  • FOUR is the number of large companies, a symbol of the birth of organized matter and creation. Will bring profit and success to agricultural, forestry, woodworking organizations. Many successful metallurgical and engineering plants have names that are consonant with the four. It is ideal for design bureaus and construction companies. The protector will be Uranus, stable and manageable.
  • FIVE has favorable energy for companies in the field of recreation and sports: fishing and sports stores, fitness clubs, SPA, baths and saunas, sanatoriums. Will assist active development tourist organizations and guides. Will bring profit to the dealership of cars or spare parts for them. The patron is Mercury, leading to change and perfection.
  • SIX is ideal for creative or artistic activities (artists, art salon). Good energy for an antique store, selling flowers and souvenirs. Everything that can decorate a house and bring comfort to its owner (furniture, decor stores) will be included in their number. Success is guaranteed to beauty salons, clothing salons, cosmetologists, medical centers. Venus will help in development. Six reflects the ideal of human perfection.

  • SEVEN is the elite. It is favorable for expensive stores and elite clubs, companies with unusual and expensive products. Suitable for travel companies with exotic resorts or unusual shapes recreation. The star patron will be Neptune, symbolizing the spiritual and cultural basis of things.
  • EIGHT is the patron of large financial companies with large cash flow. Brings good luck to banks, accounting and auditing companies. Saturn will help, combining extreme materialism and infinity.
  • NINE will help charitable organizations and private educational organizations. Suitable for psychological rehabilitation centers and practicing psychologists. Patron - Mars, the end of the old and the beginning of the new.

So, before opening any business, you need to calculate everything, both literally and figuratively.

Examples of successful names

To see the importance of the energy component, we can consider several examples successful companies:

  • Sberbank - 1+2+6+9+2+1+6+3=30 3+0=3;
  • Ochakovo - 7+7+1+3+7+3+7=35 3+5=8;
  • Russian Sea - 3;
  • Euroset - 1;
  • Megafon - 6;
  • Tape - 1;
  • Gazprom - 8;
  • Yandex - 9;
  • Pharma - 2;
  • Magnet - 1.

If the name is chosen taking into account the laws of numerology, then the success of the company is guaranteed; they should not be neglected. Use the recommendations above and consider your chosen name options.

Any successful business does not function fully without a beautiful name. Its definition is difficult task, requiring consideration of many nuances. Regardless of the field of activity, the name of the LLC should be simple, harmonious and evoke positive associations. The name of the company should make people want to cooperate with it.

Be sure to take into account the scale of the business: it is inappropriate to call large companies fairy-tale characters or words in a diminutive form. An associative word would be an excellent option.

If you can’t find a beautiful name on your own, you can contact agencies that specialize in naming. For their services, specialists can demand up to 30 thousand rubles. A free source of ideas will be sites with name generators that will provide a list of suitable names.

Remember that the name determines the marketing policy and product promotion on the market.

  • What are the requirements for a name?
  • What will help you make a choice?
  • Original examples

Before how to open a business from scratch, you need to think about the name of your company. You will be surprised, but the success and, of course, the income of the business you start very much depends on this component. Next, we will tell you how to name the company so that it is successful and does not contradict regulations. In addition, below our readers will be provided with a list of the best examples of LLC and IP names in Russia.

What are the requirements for a name?

Before naming your company, you must familiarize yourself with the following requirements Civil Code RF and Federal Law No. 14-FZ dated 08.02. 98 “On limited liability companies”:

  • The name must indicate the legal form of the new company.
  • You can use words such as “Russian Federation” and “Russia” only after obtaining special permission.
  • It is prohibited to give a name to a company if it contradicts the principles of humanity, morality and public interests.
  • If such a name already exists in another city and trademark registered, naming the business is also prohibited.
  • It is unacceptable to use names in the name of an organization power structures Russian Federation, their subjects, as well as the use of the names of any states.

In principle, the requirements are quite adequate and even if you have not read them in advance, there is a very small chance that problems will arise due to a contradiction to one of the points. However, you should still be aware of these rules, because... Some names cannot be assigned to a company, no matter how much you want it!

What will help you make a choice?

So, now we will talk about the best way to name your company in order to gain success and attract clients.

Consider following tips and then your business will only flourish:

  1. Add the field of activity of your company to the name. For example, if you want open a photo studio, “FotoTochka” will sound good (but this already exists, look for alternative options).
  2. Link your name to the region in which the company will be involved. For example, Kubanzhilstroy LLC.
  3. It’s trivial, but sometimes it works - to name a company beautifully, use your last name or first name. Remember the same Ford company, founder Henry Ford, or Mercedes.
  4. Include in the company's name its main advantage over its competitors. If you want to open a grocery delivery business, customers may like the name “Lunch in a flash!”
  5. Use abbreviations because... they are easy to remember, which is not only logical, but also recommended by the ancient science of Feng Shui. The well-known construction company PiK will be one of the simplest examples.
  6. Introduction of foreign words such as “Food”, “Market”, “Corporation”. They give the company an unusual and at the same time sonorous name (remember “MamaMarket”, one of best franchises for women's businesses).
  7. Before you give your company a name, be sure to write it in a search engine and see what comes up on the first page of the search. In this regard, you need to name the organization in an original way, so that when the client wants to find you, it will be you. There is no need to call the coffee shop “Fragrant Coffee”, because... There will obviously be several such names in Moscow or another big city, and the client may not come to you, although he was initially interested.
  8. Use your imagination and rely on the interests of your target customers. It is their opinion that should be taken into account when choosing a company name. If this is a youth cafe, analyze what words are now in fashion and how successful it will be to use them.
  9. Please note that when opening an individual entrepreneur, the business will be registered under your full name. A company name can only be assigned when registering an LLC. However, there is no need to be upset, because... can be called open store in its own way, no one forbids making signs, it’s just that individual entrepreneur I. I. Ivanov will be written on receipts and documents.
  10. If your company has a fairly large turnover of goods, add prefixes such as Mega, Giant, Super or even Island. As practice shows, such prefixes to words arouse interest among clients.

You might be interested in: Tips for competently managing a family budget

So we have provided some tips on how to correctly name your company so that it prospers and attracts wealth and good luck. Next, we will provide some of the best examples of names for each of the areas of activity, which will help you come up with a name for your business.

Advertising is of great importance in social networks, in the Internet. If you have No time to promote your website or group on social networks, you can use the helpKwork freelance services store, where you can order a variety of services at reasonable prices.

Original examples

So, in order not to overload you with information, for each business option we will provide three of the most best titles that already exist and are popular with people.


Take note of these ideas to name your own company beautifully and uniquely:

  • Construction stores: “Partner”, “Trowel”, “Stroitel”;
  • Law firms: “Decision”, “Robin Hood”, “Checkmate”;
  • Medical center: “Life Line”, “World of Health”, “36.6”;
  • Accounting services: “ProfAccountant”, “FinUspekh”, “Consult”;
  • Electrical work and plumbing: “Energy”, “Master-drain”, “Master-House”;
  • Clothing or shoe store: “U-style”, “Bolshevichka”, “Modnitsa”;
  • Wedding salon: “Union of two hearts”, “Dream”, “Cupid”;
  • Repair and decoration of apartments: “Specialists”, “ Smart repair", "TOP builder";
  • Travel company: “Around the World”, “Into the Summer!”, “World of Travel”;
  • Transport company: " Business Line", "KIT", "Transline";
  • Meat and grocery stores: “Myasoedov”, “Appetit”, “Molochny Dvor”;
  • Funeral services: "In last way", "Memory", "Necropolis".

Based on these examples of LLC and IP names, you can come up with a name for your company. The main thing is to fantasize and, if possible, make an online survey out of 10 invented examples to understand which option will appeal to an independent jury. This is how you can name your company so that it is successful and makes a profit!

Do you want to earn money without leaving your home? Then you should try working on the Internet. Check out our versatile set of50 ways to earn money. We are confident that you will find an idea that will bring you constant profit.

  • Wedding planning as a business - where to start
  • Business plan for opening a hair salon
  • How to become a businesswoman

An experienced entrepreneur always carefully thinks through the name of his company, because whatever you call it, that’s how it will be promoted in the market. People, or rather potential clients, they think abstractly and even an unsightly name can put them off from a product. How to choose a name for a company and what services can you use for this?

The name given to a person at birth influences his personality type. Likewise, the name given to the company at the time of its registration can affect how successful it will be.

Customers think in associations and if they are not satisfied with something in the name of a product, they will immediately choose a competitor’s product. Moreover, it even affects which team works in it and how.

The company name should be simple, catchy, clear to read and easy to pronounce. All this is the basics of naming.

By keywords

The process of creating a name will produce a word cloud consisting primarily of keywords that relate to the business.

An excellent naming technique is to immediately compile a list of keywords. At this stage, everything related to your business will help: features of production, geography of location, color of the product produced, quality of service, benefits for the consumer, production technology.

Then you can try to generate the name yourself. Try changing the endings of words, adding a prefix, connecting several keys.

If you doubt that you have used everything possible options, refer to generators on the Internet. With their help, you will get keys that you didn’t even know you had before.

Naming techniques

The title may not always be based on keywords. Sometimes absolutely any word can become the name of a company. Let's look at the most popular and working methods for searching for titles.

  1. Latin. Both keywords and abstractions can be used here. Simple Russian words written in Latin look good, as well as words made up of several keywords.
  2. First and last names. The old way, which is still working. You can use not only Russian names, but also foreign ones. If possible, even yours will do given name or last name. For example, Vasily Ivanovich Antonov can be shortened to the laconic name “Iva-Stroy”, where “Iva” is the first letters of the last name, first name and patronymic of the company owner.
  3. Provocation. In America, this method has been working for a long time, but in Russia it has not yet been tried. So, in the USA there is a drink with the provocative name “Cocaine”.
  4. Metaphor. A metaphor title has nothing to do with keywords. Thus, the name of the most valuable company in the world, Apple, refers specifically to metaphorical names. Such names are designed to show the consumer exactly how the company positions itself.
  5. Description. The easiest way. “Uncle Vova’s Workshop”, “Flowers at Lyubasha’s”, “Lenin’ Street Cafe”. To use this technique, simply try to describe what your company does or where it is located.

Once you have decided on several applicants, you should run them through the following table.

Title 1Title 2Title 3
Attractiveness
Ease of pronunciation
Ease of remembering
catchiness
Matches target audience and market category
Total score

Naming is not an easy process and requires a lot of effort and investment. If you want to name the company so that in the course of its activities you do not have to change the name and carry out a complete rebranding of the company, you should approach naming responsibly.

You can learn more about the name generator from this video.

Choosing a good company name is not an easy or idle question. Moreover, this is not a secondary issue. It is necessary to choose a name that will “work” for the business for many years, will embody all the values ​​of the business, and characterize the company from the best side.

Of course, it is best to entrust such work to specialists, professionals, but, as a rule, such services are expensive and not all beginning entrepreneurs can afford them.

The first and simple thing you can do at the start on your own and at no cost is to create your own small focus group consisting of relatives, friends and just acquaintances.

You can give this focus group “to be torn apart” by those options for the company name that you have already come up with. Ask them to express their attitude towards a particular name, ask why they like or dislike the name.

Enter the results into a makeshift table, mark each name with a minus/plus. It is ideal if all opinions about a particular name of your amateur focus group are reasoned.

Surely, with such a squeak, you will identify several winning names for yourself. From the pool of such improvised winners, you choose the name that will work for your business.

Interesting company names are a way to stand out

There are whole lists on the Internet beautiful names companies that can be used by anyone.

Yes, to stand out from other competitive titles. It's not easy, but that's the main thing. Many may say: “You need to stand out with a service or product. Quality of service provision, etc.” There is no doubt - this is true.

But imagine yourself in the shoes of your consumer. That consumer who has not yet started studying your offer, but is only choosing a company from a dozen or even hundreds of offers.

Your task is to offer him a name that will immediately interest him, highlight your business, and perhaps even put him in first place in the search. Even before he decides to study the price or description of the products. Being the first at the very first step of the consumer is very important, this is the key to success.

This means that the names of successful companies play a big role in the success of the entire business.

Of course, there are many factors to consider when choosing a name. For example, a bright, catchy and even trendy name is not suitable for companies that offer financial or consulting services. Here you will have to sacrifice brightness and originality.

Simply because it is undignified. Who would come up with the idea to name a consulting business: “Orange Elephant” or “Jolly Hippopotamus”? We're exaggerating, of course, but you really need to be careful here.

Large companies with large advertising budgets can afford to choose a name less carefully, since any name can be easily promoted for money. Beginning entrepreneurs with limited advertising budgets should think a hundred times and only then “cut off”.

How to choose a company name? Small but useful instructions: use language tricks

  • Choose a name that lends itself to puns. A great example of such a play on words is “Little Potato”. Just great! With humor, warmth and homeliness. We are confident that many who read this name will, from the first minute, treat such a business with warmth and great hope for tasty and high-quality food. Great example of smart marketing ploy. Five points!;
  • A strong name should be simple. Choose a name for your business that is easy to remember and write. A simple example: you are driving your own car to work and an interesting advertisement comes into your field of vision, say, on a roadside billboard. Which one will you quickly remember: International Communications Liberty or Incomly? Even better is “Incol”;
  • Choose a name that won't be asked again. We have bitter experience when, in pursuit of originality, we chose the company name: “Audit Profit Engineering.” Countless times we have been asked how to spell the name correctly. We used to repeat the name several times until people got the hang of it. We are sure (peculiarities of psychology) people don’t like this, which means that many people, even at the first acquaintance with the business, experienced a slight discomfort, and therefore negativity associated with the name of the company;
  • Avoid puns in the title. Punning your company name is a risky move. Even if such a name is easy to remember, you still shouldn’t risk the company’s authority and immediately set the consumer up for slight disrespect;
  • Never imitate the famous. You can easily get caught up in serious litigation and lose a lot: money for lawyers, court costs, changing the company name, fines, etc. The most important thing is a good name, which will be difficult to restore even for a lot of money.

Original company names and domain name

Interesting names companies in examples.

Beautiful names for companies must be chosen because your future consumer associates the company name with the quality of your business.

Many aspiring entrepreneurs, when choosing a name for their new business, miss the most important point - the domain name. Today, any business must have a presence on the Internet.

Especially those businesses that plan to enter not only local markets, but also regional markets, and possibly international ones. (“The bad soldier is the one who doesn’t dream of becoming a general”).

In both the first and second cases, a business will need a website and its own domain name.

What will a domain name sound like in English? (We do not recommend using the domain zone – RF for many reasons).

How do you spell? How is it read? And most importantly, is such a domain name free at the moment?

Also, how will they react? search engines to the name of your domain name? Believe me, we are not new to promoting an online business and understand how important it becomes when a business grows and the business website grows with it.

"How more people will find you and your company on the Internet, the more buyers, consumers and people simply loyal to your business you will have.”

Company name in examples.

  • Short domain - no the best choice. If you are going to choose a domain with less than six letters, this is not the best choice. An abbreviation like: irr.ru can be afforded by “monsters” of business, but not by beginners. We need to look further;
  • Play with a combination. For example, the domain name of your business may consist of a set of abbreviated words: “Vetprom.ru”. The fictitious domain name might belong to a fictitious company: "Industrial Windmills";
  • Use translation. Often business owners, when choosing a domain name, use translation from the national language and vice versa. Example: the word “Thank you” in Hawaiian sounds like “Ubunchu”, this sound was taken as the basis for the domain name written in English - Ubuntu;
  • Be careful with the SEO. Many companies, hoping to promote their business in search results, resort to a trick - using keywords in the name of the domain name. Firstly, Google no longer pays attention to this and does not give such a domain name preferences, and secondly, you may end up subject to sanctions in the future. Changing a domain name is neither easy nor expensive;
  • You are in Russia? So – RU! If your business is located in Russia, it will be better in all respects if your domain name is located in the “RU” zone. Believe me, you will not regret this decision in the future.