Hublot pronunciation in Russian. How to Pronounce Brand Names Correctly
Have you ever found yourself looking at the tag on a new dress and having no idea how to combine this sequence of letters into a single word? This happens even to professionals! Especially for such situations, we have prepared a cheat sheet with rules for pronunciation of designer names and brand names.
Philipp Plein – Philipp Plein– the designer was born in Germany, so his name should be pronounced exactly like that, in the German manner, and not in English – Plain, as is usually done. We call Calvin Klein by Calvin Klein, their names are phonetically similar.
designer Nicolas Ghesquière at the urgent request of the company's press service, it should be called Nicolas Ghesquière, not Nicolas Ghesquière, but a brand under his control Louis Vuitton in Russian it is pronounced as “ Louis Vuitton”, but not “Louis Vuitton” or “Louis Vuitton”.
Belgian designer Ann Demeulemeester worth calling Ann Demeulemeester– there are a great many variations on the theme of her name.
Fashion house Lanvin pronounced like " Lanvan", these are features of French pronunciation. So forget about " Lanvin" or " Lanvin" And the name of the brand leader is Alber Elbaz.
The brand name is read using the same rules Moschino – « Moschino».
Hermes - Ermes- and nothing else. And Hermes is the name of the ancient Greek god of trade and profit. Additionally, the brand name is often pronounced as " Erme"and, it would seem, according to the rules of French transcription this is correct. But do not forget that every rule has exceptions. This is exactly the case.
Name of French designer of Tunisian origin Azzedine Alaia pronounced like " Azzedine Alaïa", usually three vowels in a row in his last name are thrown into a stupor.
Badgley Mischka- this is not at all the name of one person, as it might seem, but the surnames of the founders of the design duo - Mark Badgley and James Mischka. Accordingly, the brand name sounds like this: “ Badgley Bear».
There are often different pronunciations of the name Vionnet– "Vionet" or "Vionnet". In fact, it's simple: Vionnet with emphasis on "e". This is exactly what the surname of the founder of the French House, the legendary Madeleine Vionnet, sounded like.
Bandage dresses Hervé Leger Everyone knows, but many people have no idea how to pronounce the brand name. Correct answer - " Herve Leger", not "Herve Ledger" or "Herve Lege".
Name Elie Saab sounds like " Elie Saab" And, by the way, the Lebanese designer is a man, not a woman, as many people think.
His fellow countryman, close to him in spirit and style, - Zuhair Murad. In Russian it sounds like this - Zuhair Murad. “E” is not pronounced clearly, but close to “A”.
Frenchman Thierry Mugler – Thierry Mugler. Nothing complicated!
American brand Proenza Schouler pronounced like " Proenza Schooler”, even if sometimes you want to call him “Sharpie”.
Brand name Balenciaga sounds like " Balenciaga».
House Givenchy should be called Givenchy, and not in the American style - “Givenshi”.
In English-speaking countries the name Balmain often pronounced as "Balmain", but it should be correctly pronounced " Balman”, while the letter “n” at the end is practically not pronounced.
Brand Comme Des Garçons Japanese, but its name is French, so it should be said “ Comme de Garçon" Without the "s" in both cases.
As soon as they don’t pronounce the name of the Spanish brand Loewe! Indeed, the rules for the pronunciation of this word are difficult to explain. The result should be something between " Loewe" And " Lowewe", but always with a vowel sound at the end.
Name Rei Kawakubo may look complicated, but it’s quite easy to pronounce – “ Rei Kawakubo».
The name of the world famous shoe designer Christian Louboutin according to the rules it sounds closest to “ Christian Louboutan" Although it is easy to make a mistake, even in professional circles you can hear "Louboutin", "Lobutan" or "Louboutin". In order not to complicate their lives, many fans of the brand affectionately call their new shoes “ Lubis».
One of the main hoaxes of the fashion world is the correct pronunciation of the brand name. Nike. Only in Russia has the incorrect version of “Nike” become so popular that it can even be heard on TV screens. In fact, all over the world the brand is called " Nike».
Complicated-looking names Giambattista Valli And Gianfranco Ferre turn out to be not so difficult when it comes to pronunciation - Giambattista Valli And Gianfranco Ferré respectively.
Grandmother of knitwear and lover of cheerful colors Sonia Rykiel need to be called Sonia Rykiel.
Hedi Slimane is also often called incorrectly, but everything is simpler than it seems: Hedi Slimane, not Hedy Slymane.
Burberry Prorsum sounds like " Burberry Prorsum", not "Barberry Prorsum" or "Burberry Prorsum".
Belgian designer Dries Van Noten should be called Dries Van Noten.
At the beginning of the 20th century Elsa Schiaparelli was no less famous than Coco Chanel. Then the Italian fashion house fell into decline and the rules of pronunciation of the founder’s name were forgotten. Now the company is experiencing a rebirth, so it’s time to brush up on your knowledge - Elsa Schiaparelli.
Mary Katrantzou born in Greece but works in Britain. They call her there Mary Katrantzou.
Which of us girls doesn’t like to show off to a friend an expensive purchase made in a designer boutique or an elite online store? But here’s the problem: most of us don’t know how to correctly pronounce the names of all the brands or shoes that we buy for exorbitant amounts of money. Wanting to arouse admiration from our interlocutor, we, on the contrary, find ourselves in an awkward situation. Maybe in the case of Chanel, Prada, Escada, Gucci, a minority will make a mistake, but with rare brands with complex names, it’s not easy for the majority.
Let's learn to pronounce brand names correctly today and pass this knowledge on to our less literate shopaholic friends.
Alexander McQueen– there are no problems with the name Alexander, but his last name is often pronounced incorrectly: you need to say McQueen instead of McQueen.
Alexander McQueen fall-winter 2014
Azzedine Alaia– the three vowels in this designer’s surname should not scare you, his name is Azzedine Alaïa.
Badgley Mischka- this is not the name of one person at all, but the surnames of the founders of this designer brand, Mark Badgley and James Mischka.
Balmain– in English, the name of this brand is pronounced “Balmain”, but it has French roots, so the correct name will be “Balmain”.
Bulgari– the jewelry brand sounds like “Bulgari”, not “Balgari”.
Burberry– there are a lot of discrepancies with this English brand, and in order not to confuse you, we will not list them: the correct option is “Burberry”.
Carolina Herrera- the first letter in the designer’s surname turns out to be mute, so “Karolina ErEra”.
Cartier– with the emphasis on the last syllable, the correct one would be “Cartier”.
C é line– despite the imaginary accent mark above the letter E, it would be correct to put the emphasis on the last syllable: “SelIn”.
Chlo é - this is a truly French brand, its name is pronounced in the French manner “KloE”, and not “Chloe”.
Chloe fall-winter 2014
Christian Louboutin– the famous shoemaker’s name is , and his shoes are called “Lubis” for short.
Christian Lacroix– meet Christian Lacroix, and the last letter of his last name is unreadable.
Comme des Gar ç ons– this Japanese brand pronounces its name in the French manner, so the correct name would be “Com de GarsOn” without the final letters C.
Dolce & Gabbana– learn by heart and never make mistakes, this is “Dolce and Gabbana”.
Dsquared– the complex name of this Italian brand is a play on words that reads “DiscuErt”.
Emilio Pucci– Emilio in this case is precisely Pucci with the emphasis on the first syllable, but not PUSI or PUKKI.
Etro– the Italian brand has an emphasis on the first letter, therefore “Etro” and not “EtrO”.
Herm è s– in Russia for a long time this brand was called nothing more than “HermEs”, although the correct version, taking into account French phonetics, would be the shorter name “ErmE” with an emphasis on the last syllable.
Herv é L é ger– bandage dresses are produced by the Herve Ledger brand, but definitely not just any Herve Ledger.
Herve Leger fall-winter 2014-2015
Giambattista Valli – this is his colleague Gianfranco Ferre sounds nothing more than JeanfAnco Ferré.
Giorgio Armani– you shouldn’t offend the great designer, so remember that his name sounds like “Giorgio Armani”.
Givenchy- not Givenchy, not Givenchy, but only Givenchy.
Jean-Paul Gaultier – With Jean-Paul everything is simple, but there are problems with the last name - it sounds like “GotE”.
Jimmy Choo is a brand of shoes and is pronounced JIMMY CHOO.
Guess- Please, not GuYos, just “GES”.
Lacoste- read as written, but with an emphasis on the letter O.
Loewe– as long as they don’t distort the name of this Spanish brand, although it sounds quite simple: “LoEve”.
Louis Vuitton- not Luis, but LuI, and not ViutOn, but VuitOn. Write it down as a cheat sheet!
Marchesa– according to Italian rules, the name should be read as “MarcEsa”, not “Marcheza”.
Miu Miu – almost like a meowing cat: “MIU MIU.”
Moschino– the name of the brand comes from the surname of its founder, Franco Moskino.
We, people from PR, are sometimes ashamed of not knowing how to pronounce the names of leading brands correctly - after all, we often learn from their cases. Not to mention the fact that we ourselves often become consumers of things from famous brands. Once again, after listening to the people around me and watching the episode of America's Next Top Model, where the incomprehensible “Christian Lacroy” and “Hermes” appeared, we decided to prepare this post.
If you want to argue, then please don’t do it here. We checked every entry, so if you haven’t heard with your own ears how Christian Lacroix said that his last name is pronounced “Lakroich”, then please don’t argue. We examined a dozen websites of people who don't go out to fashion shows and checked the correct pronunciation. We did not include those in which there were discrepancies in the review.
Since there is a big problem with the accent icon in the editor, we will highlight accents with a capital letter. Let us immediately make a reservation that sometimes there are several possible pronunciation options and different pronunciation options in different countries. We will take those that are considered correct in Russia.
Alexander McQueen - [Alexander McQueen]
Giorgio Armani - [giorgio armani]/[giorgio armani]
Balmain - [balmAn]. Here, please pay attention: the brand is French, so the combination ai is read as “a”. Some particularly advanced people, of course, also read “Balmain,” but you’re not one of them, right?
Bulgari - [bulgari]
Burberry - [burberry]. No matter what anyone says. don't believe me? Listen.
Byblos - [byblos]
Cacharel - [kasharEl]
Carolina Herrera - [Carolina Herrera]
Cartier - [kartE]
Céline - [celine]
Chanel - [chanEl]. Well, you should know this, like Our Father.
Chloé - [cloe]
Christian Dior - [Christian DiOr]. One more Our Father.
Christian Louboutin - [Christian Louboutin]. Listen
Christian Lacroix - [Christian Lacroix]
Clarins - [clarAns]
Dior Homme - [diOr Ohm]. By the way, a note. Homme means "male, male" and is always and everywhere read as [Om]. Femme means “female, woman,” and is always and everywhere read as [fAm]. Accordingly, the names of perfumes “for him” - pour homme - will be read [pUR Om], and “for her” - pour femme [pUR fAm].
Dolce & Gabbana - [Dolce End Gabbana]/[DolchengabAna]/[DolchegabAna]
Dsquared - [diskEirt]. There is also a lot of controversy about this name, but that is how it is pronounced.
DKNY (Donna Karan New York) - [DI KEY N UAY, DONNA KARAN NEW YORK]
Emilio Pucci - [emilio pucci]
Escada - [escada]
Estée Lauder - [estE Lauder]. There is also an interesting story here. The name seems French, although the brand is American. Therefore, in such abnormal eclecticism, such a hybrid as [estE lauder] turned out. Listen.
Ermenegildo Zegna - [ermenegildo zegna]. But this is a must-know for all men.
Etro - [ethO]
Hermès. A very interesting story is happening with this brand. All over the world, including in Russia, ordinary people pronounce the brand name as “HerMes”. But it's not right. French people, whose land, in fact, gave birth to this brand, read the brand name as “ermE”. And they do it correctly from the point of view of French phonetics - the first letter is silent, the emphasis is on the last syllable, the last letter is not readable. But the French people forget that proper names can be exceptions to any rule. The founder of the brand was called Thierry Hermès, so the only correct pronunciation of the brand is [ermEs], with a slight aspiration on the first syllable. You can listen.
Hublot - [yubO]
Guy Laroche - [guy larOche]
Gianfranco Ferré - [genreAnco ferE]
Givenchy - [givenchy]. The founding father of the brand was named Hubert de Givenchy [Hubert de Givenchy]
John Galliano - [John Galliano]
Jean-Paul Gaultier - [Jean-Paul Gaultier]
Jimmy Choo - [Jimmy Choo]
Gucci - [guchi]
Guess - [gEs]. The vowel is somewhere between “E” and “E”
Jimmy Choo - [Jimmy Choo]
Lacoste - [laKost]
Karl Lagerfeld - [karl lagerfeld]. And tell these smart Anglomaniacs that Lagerfeld is German.
Louis Vuitton - [luI vuitOn]/[luI vitOn]/[luI vuitton] - in all three cases the “n” is pronounced through the nose
LVMH (Louis Vuitton Moët Hennessy) - [el ve em ash], [louis vuitton moët hennessy]. Listen and.
Stella McCartney - [STELLA MAC CARTNEY]
Mandarina Duck - [Mandarina Duck]
Max Mara - [max mAra]
Miu Miu - [miu miu]
Moschino - [MoskIno]. The designer's name is Franco Moschino
Nina Ricci - [Nina Ricci]
Paul Smith - [Paul Smith]
Pierre Cardin - [pierre cardan]. This is ideal. People often say “cardEn” in Russia. The main thing is not to be “cardin”.
Prada - [prada]. Designer: Miuccia Prada [miUcha Prada]
Ralph Lauren - [Ralph Lauren] - again a French-American linguistic setup.
Robert Piguet - [robEr pigE]
Salvatore Ferragamo - [selvatore ferragAmo]
Seiko - [seiko]
Sergio Rossi - [SERGEO ROSSI]
Sonia Rykiel - [Sonia Rykiel]
Shiseido - [shiseido]
Tommy Hilfiger - [Tommy HilfIge(r)]. English language, so the last letter is soft to read
Tissot - [tissO]
Ulysse Nardin - [Ulysse Nardin]. "U" is more like "Yu". Listen.
Van Cleef & Arpels - [van Cleef & Arpel]
Versace - [versAce]
Viktor & Rolf - [Victor and Rolf]
Wyler Genève - [Wyler Genève]
Yohji Yamamoto - [Yoji Yamamoto]
Yves Saint Laurent - [Yves Saint Laurent]
Zuhair Murad - [ZuhEr Murad]
Naturally, I haven’t covered all the brands here, but at least those that everyone knows. You can thank us in the comments. If you take something to your website or blog, don’t forget to leave a direct active link to me.
For those who are especially advanced in the affairs of fashion brands, but not particularly advanced in matters of phonetics, we advise you to watch, listen, and read this post by fashion blogger Brian Boy - there he mentions many brands that we have not talked about here.
That's probably all. Pronounce the names of your favorite brands correctly!
Usually, Hermes handbags are often carried around in the city subway, in local clubs, students attract males with Givenchy scents, purchased at an 80% discount on some website, and in the Troeshchina Haute Couture showroom you can find good options for jeans “ Disconnected2."
Are you a little stressed by your knowledge of “brands”? Well, this is approximately how we strain those who know how famous brands are actually pronounced correctly. I admit, I myself am far from ideal and until today I called poor Christian Louboutin “Louboutin” and disgraced myself in Brocard by buying my mother lipstick from Clarins (although I doubt that sales consultants themselves know how to correctly pronounce the products they promote).
And if you laugh at those who drink a cup of aromatic espresso every morning, then it is possible that someone will quietly laugh at your Moshino. To be ready to show off your fashion knowledge in situations where someone is cutting your sensitive ear with a knife called a Barbary, I suggest you test your knowledge of the fashion world.
Do you pronounce brands correctly? Let's check.
Clarins
The aforementioned “Clarins” lipsticks, which, as you already know, my mother is delighted with, are actually called "Clarens", and nothing else.
Chantecaille
I myself used to pronounce this long name of the French cosmetics brand as something like “Chantel”. But if you still have collected enough money to buy their not-so-cheap products, tell the seller with a knowing look "Chantecaille".
Hermes
If you call this brand “Hermes”, then you are very close to the truth. Remove the rural “Ge” from your memory and you will get a beautiful name "Ermes". But if you say “Herme,” you will flatter the French pastry chef Pierre Herme.
Lanvin
Lanvin Eclat d'Arpege is one of my favorite perfumes. True, earlier instead "Lanwan"Lanvin said. I will improve.
Loewe
This cute Spanish brand name is often pronounced "Löwe" or "Lov". And one might think that in his song “Lova-Lova” Dorn sings precisely about this brand, if not for one “but”: it’s correct to say "Loeve".
If you are embarrassed to name this brand "Moschino" and oppress politics with Moshino, Uzbekistan - the first option will be correct.
Sisley
Until today I myself called this cosmetic brand “Sisli”. However, knowledgeable people will probably correct you by kindly suggesting the name "Sisley».
Yohji Yamamoto
The Japanese know how to confuse Slavic people with their names. And if you can still cope with the surname of the designer of the brand, then his name causes some difficulties. "Yoji Yamamoto- that’s how it will be right.
Balenciaga
If you're used to saying "Balenchia", forget it. Learn the word Balenciaga.
Givenchy
Very often, in order to show off their knowledge, fitness students languidly pronounce “Jivenshi.” You'll be doing them a big favor if you correct them "Givenchy".
Balmain
I admit, I myself called this brand “Balmain”. Now I know what's right "Balmain".
Let's take a look at several designers separately.
I have always liked the exquisite and non-trivial dresses of this wonderful designer. And it’s good that we don’t know her personally, otherwise she would have killed me for “Herrera.” "Carolina Herrera"- her real name.
Dean and Dan Caten have created a wonderful brand that everyone, for convenience, calls “Disquired.” What the twins really meant was "Disqueed". Is it difficult to pronounce? Why bother...
Tommy Hilfiger
This designer constantly attracts me with his cool shoe models, which I cutely call “tomics”. And someone shamelessly calls him “Halfiger.” And the fashion designer's name is just "Tommy Hilfiger".
Calvin Klein
I remember back in the 8th or 9th grade on Darynka my mother and I snatched some cool Calvin Klein trousers, which the designer, of course, did not supply there. I didn’t care, and I was very proud that I had singed, but still, pants from "Calvin Klein". What’s most interesting is that I named him correctly the first time.
With the Lebanese designer everything is simple: as it is written, so is heard - "Elie Saab". And yes, this is a man.
And for a snack, our favorite ones.
Burberry Prorsum
“Barberi” and “Burberry” are already a thing of the past. It is fashionable to call brands by their proper names. "Burberry Prorsum" and nothing else.
And everyone’s favorite dear uncle, who doesn’t even suspect that half of Kyiv wears his Louboutins from the local market, is actually called "Christian Louboutan". Did you know?
P.S. In case anyone is wondering, the Parmode blog is actually pronounced "Parmode" and not "Parmode" at all. Although, for ease of perception, I myself often say this.