The best mlm companies. Network marketing: companies in Russia - list

Hello, friends!

As a person who has a passion for all kinds of analytics and statistics, I decided, purely out of curiosity, to look at the statistics of requests on the Internet for key phrase “registration in... followed by the company name”. And find out for yourself which network company enjoys the most attention among those who want to connect their destiny with network marketing. On the Internet, of course. 🙂

To collect statistics, I used the Yandex Wordstat service, with which I regularly consult about website traffic by keywords and phrases.

Without further ado, I made the algorithm for collecting statistics extremely simple - I consistently entered the phrase “registration with Faberlic” into the search bar, “registration in Oriflame” and so on. Moreover, the service told me, for example, that people much more often type like this: , that is, the phrase backwards. But this does not change the essence.

One more thing, it happens that search phrases contain different spellings of the company, for example, “avon”, “avon”, “avon”. In this case, I did not add up the number of all requests with different spellings of the company name, but simply took the most popular phrase. Because if I also added, the stratification in the top ten would be even more contrasting.

During my research, it turned out that only eight made it into the Top Ten Popular Companies that exceeded the 100-search mark. The rest were unable to cross the threshold of 100 requests for the phrase “registration with (-company-)”.

So, first place and the company gained national love Oriflame With 1774 those interested in the opportunity to register.

Oriflame statistics

Second place With 1142 The company won “votes” Avon, although it is not purely online, the brand is very famous and popular. Although Avon is ahead of the Leader in our rating in terms of sales volume, there are fewer people willing to subscribe there. Probably everyone has already been “rewritten”. 🙂

Avon Statistics

The third place of honor is held by the company, the largest Russian network company - 824 "vote".

Faberlic statistics

What’s interesting is that all three leading brands are “cosmetic” companies (in the sense that the product core is cosmetics), apparently the most attractive product for doing network business and direct sales.

Fourth place occupied by the company Vision499 “voices”. Although I suspect that many of the requests were for a different Vision. Most likely someone wanted to know how to register computer program Nero Vision. 🙂 There may be an error in the vote count. I immediately made a reservation, there may be inaccuracies.

Vision Statistics

Then he steps on his heels Amway488 requests, and honorable fifth place. Don't be offended, Amway people, let us offer you to share fifth place with the Visionaries.

Amway statistics

On the sixth bedside table debutant on the Russian market - a German company LR163 request. Apparently Heinrich Erdman and the galaxy of Frenchmen who once conquered Russia in the dashing 90s know how to stir up interest in network marketing and their company. Who's last in line for “Polo”?

LR Statistics

Seventh place the network giant in Ukraine and some regions of Kazakhstan has companies Tian De. A company legally registered in Russia and selling Chinese goods has collected 134 request.

Tian De's statistics

The company closes the Cool Eight of the Top Ten Most Requested Registrations Siberian Health, dialed 129 “voices”. Eighth place!

Siberian Health

Other companies, such as Mary Kay, Coral Club, Tentorium, Herbalife, Argo and many others did not receive more than a hundred requests per month, so they were not included in my list.

What conclusion can be drawn from these statistics? My conclusion is this: people are interested in the products offered by network companies, people are interested in the companies themselves, people want to engage in network marketing. And the Internet will only grow. So we have something to work on, friends.

Gentlemen and ladies, you can draw the appropriate conclusions.

P.S. What a cat you are! I completely forgot! Nominee out of competition! 720% per annum on deposits, fans of Sergei Mavrodi receive out of competition (for non-compliance with some principles of network marketing) pride of place in my report With 1478 impressions. The “partners” in Rus' have not yet changed! 🙂

MMM-2011 statistics

Wow, this has turned into the most popular article MLM on the Internet, over 1 million views!

Here are the top 25 companies according to Business For Home based on trends and your ability to make money in 2017:

# 25. Empower Network

Back in 2013, co-founders Dave Wood and Dave Sharp looked like Tupac. Empower Network had a cult following and their message was unapologetic: "Don't be a damn wussy and buy all the products."

Somewhere along the way they stopped updating their original digital products and the vision was lost.

These days, you can hop on a random Empower Network webinar and still see Dave Wood spitting knowledge from his mansion in Costa Rica. All the original leaders are gone except Lawrence Tam and Tracy Walker, but Dave Wood is never reckoned with.

# 24. World Ventures

World Ventures makes the list to make network marketing look "fun." The vacation membership company is targeting millennials with a slick campaign that shows people posting travel photos with the captions, "You should be here."

No other MLM has come close to nailing the junior market minus Wake Up Now and Vemma, both of which left in 2015. May be, bad sign? However, you would think that more MLMs would catch on to Instagram-focused campaigns. Calm or not, it seems to be working.

# 23. Wealthy Affiliate

Ask any wealthy affiliate member if they are an MLM and they will probably scold you.

While not technically an MLM, Wealthy Affiliate offers hosting and a robust digital product line that compares itself to other MLM digital product companies (see Digital Altitude, Tecademics, MOBE, MLSP, Empower Network).

Give them credit though... they are still one of the largest digital communities in 2017.

# 22. Nerium

Nerium slipped.

It seemed like a nasty lawsuit was dividing the company (1), but they were still hanging around like one of best options skin care in network marketing.

They have badges to prove their worth: Inc. 500, DSA membership and some sponsorships.

# 21. Usana

Usana makes the list by pure numbers ($918 million in revenue in 2015) (2).

Their forecast doesn't look very good, but they don't tank.

However, they have been voted one of the "50 Best Places to Work" and they have collaborated with the controversial but iconic Dr.Oz. Think about what you like about Dr.Oz, but it's actually a humble endorsement in network marketing.

#20. Cosmetics Mary Kay

I know, go to the fifty-fifty-year-old auntie right now. For half a century, Mary Kay has dominated the beauty world, and they are still considered visionaries. What other 50-year-old beauty business won Best Website and Best Facebook, Pinterest and YouTube? (3)

And they don't just "hang on", either.

They sold $4 billion in 2014 (4) and their worldwide sales topped the 3.5 million mark. They remain one of the largest direct sellers of skincare and cosmetics products, no small win for this cutthroat industry driven by fickle consumers.

# 19. Nu Skin

Where there are Mary Kay and Amway, Nu's skin easily turns the club into a billion dollars. With annual sales of over $2 billion, they are top list candidates and they are a clear network of network marketing veterans.

However, they are not as hot as they were 5 years ago, and it is hard to say whether they will be on this list in 5 years. They donate a lot of money to charity, but they've had their share of scandal and affairs, so it's hard to say what their image is these days.

One thing I know is that I have never met anyone under 30 who promotes Nu Skin and I lived down the street from them for 5 years.

# 18. Avon

The only MLM that can rival Amway's fortune, fame and size is Avon. With over 6 billion in revenue in 2015 and worldwide recognition, they are already in the MLM hall of fame.

Although they slide. Income falls to North America, and their sales force is being reduced. Revenue declined 19% in 2013 and 7% in Mexico. Skip forward to July 2015 and revenue still continues to decline, with a 17% drop (5). Analysts blame Avon for failing to maintain a strong identity for its products as well as a strong dollar. Lesson: Always reinvent yourself.

# 17. Arbonne

With three decades of selling skin care products, Arbonne will soon be up there with Mary Kay in terms of ancient relics that still press lotions.

A huge success here, with annual sales exceeding $502 million. However, as with Nu Skin, trends will show that they are past their glory days.

Their science is tight, their management is blue chip, and their products are constantly updated and updated for new generations. Arbonne represents the best of what other MLM sciences should hope to be. Lock for cosmetic companies.

#16. Herbalife

Rest of the world: Hello, how are you?

Herbalife: NOTHING TO SEE HERE.

Herbalife is massive. Top 5 income? All day. Top 5 in brand awareness? Probably top 3.

However, Herbalife has been universally criticized by the media (their fault or not? Doesn't matter, still hurts them) and have become almost synonymous with "pyramid scheme".

Good news: They recently settled with the FTC and agreed to pay $200 million to former distributors. Probably not a good look, but that didn't stop the students from continuing to stay with them.

# 15. Beachbody

You've probably heard of P90X and Insanity training, right? These gloriously sweaty workout DVDs are sold through network marketing thanks to BeachBody.

Beachbody is honored for its high revenue and massive acceptance of its products. Both are testaments to what MLMs can be: a Great Products-First-And-The-Money-Will-Follow company.

# 14. Scentsy

Lifeless aroma candles explode if your big sister hasn't already told you so. The product is innovative. Flameless candles. It's simple: people love their products.

Idaho-based Meridian competes with doTERRA for the top word-of-mouth marketing award (and perhaps most likely the spam award from your Facebook timeline), but their annual sales are $537 million. They are one of the few companies I would bet on in about 15 years.

# 13. Pampered Chef

Will high-tech kitchen gadgets get hot? Chef's Pampered Products were made to be sold at house parties, which is why this company is still putting the numbers together.

Unofficial Assistant Chef for Recruitment:

Step 1: Invite your friends to come and watch Scandal

Step 2: Ask them to watch the presentation later and pull out their credit cards

Just kidding, I guess. They were super hot, but they cooled down. The Berkshire-Hathaway facility was recently profiled for lower earnings and job layoffs.

# 12. Forever Living

Forever Living probably deserves a spot because of its long-term commitment to the aloe vera plant and products made from it. Aloe vera is hot right now.

Rarely do you see a plant rise steadily over the years. It screams longevity over hundreds of other full service companies. Founded in 1978, they have made the Forbes 400, Inc. 500 and $2.6 billion in revenue.

Further Reading: ONE Most effective method kill your job (not MLM)

# 11. Isagenix

Search trends show Isagenix neck and neck with Advocare, so they're buzzing nicely these days.

They are still one of the hottest network marketing companies out there, although I'm not sure what sets them apart from all the other nutri-MLMs out there. They don't have sponsors like Advocare, but maybe that could be used to say they pay distributors more?

Overwhelmingly positive product reviews on Amazon, a solid sales pipeline, and strong sales make this a top 15 lock for 2017.

# 10. Amway

If all that mattered were revenue numbers, Amway was #1 or #2 (behind Avon).

What a curious move they had. Amway is so universally accepted that it has become a household word and a joke ponzi scheme at the same time. It's hard to get away with it. However, you can't deny winning numbers like 9.5 billion dollars (8) and 3 million distributors. Or call NBA arena rights.

Brand potential for Amway? Aaron Gordon is blossoming on poor men Blake Griffen, and the Amway Center is getting more runs on TNT and ESPN. That is all I have.

# 9. Global Wor(l)d Network

Wor(l)d Global Network is burning hot and they are pushing the wearable technology trend. I'm not crazy, but this is really great.

I don't know what will happen to them in 5 years, but they are hot right now. Their latest release is a health tracking and disease management bracelet called .

They've also generated $157 million in revenue, and they're just getting started. This is an innovation, these technologies will be used in all smartphones in 5 years.

# 8. Ambit Energy

Ambit has amazed the Inc 5000 for 3 years in a row and they seem to continue to trend. They promise lower fixed prices for natural gas and electrical services, so they're decidedly less sexy than most of the network companies on this list. And that's probably why they thrive. No glitz and glamour, just practical savings.

# 7. Young Living

The essential oils are still hot. And YL was the first in this category. Used for healing, cleansing and beauty, essential oils are natural, have few side effects, and have hundreds of home applications.

Their lavender fields are famous and they control every aspect of production from planting to bottling, so quality is a big deal with this line. Founder Gary Young is known for setting quality standards for the entire industry essential oils.

So, what's not to like? Let's just say it rhymes with "Moterra."

# 6. Advocare

Last year's #1 ranked network marketing company had a bit of bad PR and slipped a bit.

A recent ESPN report (10) was a borderline hit, covering mostly the negative aspects of network marketing, leaving the reader with ex-distributor quotes like this: "You're catching people in a bad place who have hope that this might be a way for them to pay for their credit card and their children, and you are exploiting them."

Oh. However, the Brees are still rolling with em and they have the endorsements, products (Spark), programs (24 day challenge) and revenue to be 10 locks.

# 5. Tecademics

"Tec-a-who?", you think.

Chris Record's new venture is an "online internet marketing education" that is still in the works, so it's the calm before the storm. Students can attend a real classroom setting (I believe in Scottsdale) or learn online.

The fact is that to date the dude has not launched a single venture, and he already has a team staffed with major league Internet marketing. Yes, this ranking is based on speculation, but Tecademics will be on my short list of MLMs to consider in 2017.

The concept makes too much sense. I'm just saying.

# 4. Digital Altitude

What Happens When You Create a Personal Development Program e-learning, focused on digital business for aspiring entrepreneurs? And encourage affiliates to spend up to $25K on programs, masterminds and digital retreats?

Correct Answer: A bunch of internet marketers got rich

Digital Altitude isn't just a sexy game because their training teaches distributors how to promote products, allowing them to automate and scale past a list of family and friends or approach the well-dressed people at Wal-Mart.

That's why it's hot and will likely stay hot for a while.

# 3. Younique

In early 2017, 60% of Younique was sold to Coty for $600 million (11), bringing their valuation close to $1 billion.

Clap for them.

Good news for distributors: Derek Maxfield and management are still on the move, and the social media beauty product management company is still thriving with their 19 lipsticks and 39 moisturizers.

Younique has exploded in Utah in the last few years, driving the market for beauty at-home parties for women who want initiation. Powerful messaging that works.

# 2. Jeunesse

Another winning product line here. Jeunesse products work super, super well. Even MLM cynics should show some love for a product that gets rid of wrinkles:

People will always want to look younger, and instantly ageless cream continues to excite.

They were the #1 fastest growing direct selling association on the Inc 500 and poached by Alex Morton in the months before Vemma left in 2015. Savage AF?

A trend and a product that works really, really well? This is a rare occurrence in network marketing.

# 1. doTERRA

A recent third party study (13) found that 9 out of 10 people living in the Eastern United States have never heard of doTERRA.

Translation: they're poised for exponential growth.

DoTERRA has had a cult following in Utah for some time (33% of consumers in the Rocky Mountain region), but now people all over the world are becoming strangely passionate about using essential oils.

Capitalizing on millennials who love to go "all natural," doTERRA is buzzing from church parking lots to your married, twenty Instagram sisters. After only five years in business, they landed a $60 million position at their headquarters in Pleasant Grove, Utah.

Young Living's doTERRA dope started much later (2008) and manages to have momentum.

Result: they are the clear leader in the essential oils market (a trending, marked niche), making doTERRA my #1 MLM pick of 2017.

Summary:

Look, honestly, I applaud anyone for looking at network marketing companies because it shows that you are trying to do something about your current financial situation.

It's hard to knock.

Now, should you join any of the above companies? Brief history: MLM is a job for many, but not for most.

Network marketing companies generally have good intentions, but the industry is flawed.

Lemme explains some of them:

1) Low barrier to entry

Just: companies choose the multi-level marketing model because MLM companies are cheaper to run and cost less to operate. By outsourcing this work to a distributor, the company saves $1,200 per employee annually.

Now you have thousands of trained marketers supporting the hot trend and ultimately becoming the “middlemen.”

2) Artificial supply and demand

Simple: Network marketing companies get into trouble when most of their sales come from new recruits rather than from outside clients.

The FTC continues to go and monitor these companies (Herbalife, Vemma). If you need to buy a bunch of product to join an MLM, that's a problem. This is called production hype.

Think about it: Why else are so many MLM companies mysteriously re-launching or re-launching? This is all about new registrations.

Obviously, there are always exceptions, but these disadvantages apply to most network marketing companies.

Ask yourself an awkward question:

Am I pretending to love these overpriced products to hide the truth, meaning I'm selling an opportunity to make money? Moreover, statistics say that this is almost always the case!

Too honest?

And yet there is wayyyyyyyyyy best ways quit your day job and live a good life.

More and more people are getting involved. Network marketing has reached its greatest heights in Russia. The rating of companies in 2018-2019 clearly shows the development trend of such enterprises. But they decide to cooperate with them only indirectly, still considering such work as just another pyramid. Is this opinion justified?

We will try to understand all this in this article, with clear examples and facts.

The way network marketing works is quite simple. There is a company that produces a certain type of goods or receives wholesale products that need to be sold.

To distribute your product, you need workers - distributors who find potential buyers who conduct advertising (usually, they clearly talk about functional features product) and on site taking orders. They are found using a referral system - a chain where one employee offers profitable cooperation to others, and they, in turn, offer others.

The salary of a sales consultant depends on the share received from the sale of goods. The company receives benefits due to the retail cost of products, which exceeds store prices, but in this case no funds are spent on advertising or wages for sellers (rate). The distributor chooses his own level of earnings by selling the product.

What does such an employee need:

  1. A proven company that brings real earnings.
  2. The client base from which the percentage will go.
  3. Ability to persuade and present a product.
  4. The desire to develop, since in the initial stages it will be quite difficult to stabilize earnings.

An additional incentive for the distributor is to receive a fixed income from involving other people in the business. Such a referral system allows you to receive a percentage not only from your sales, but also from the income of the invited employee.

Many people compare this kind of income to a financial pyramid. But there are some differences:

sales consultants do not pay the upfront fees that are required in a financial pyramid for dubious documents and agreements.

In this case, real goods are sold at inflated, but profitable prices for the population. This business operates legally and does not contradict the laws.

Where to start a network marketing business?

When choosing a job in the field of network marketing, an important aspect is a convenient marketing plan. Everyone chooses an option according to their needs. On the domestic market a large number of franchises for remote earnings: (cosmetic, tourism, legal).

The very first company related to marketing was Mary Kay, which began its distribution more than two hundred years ago.

Initially, the cosmetics company worked offline: it created trainings, brought in distributors as part of a bonus program, and sold its products in different cities and countries.

But she was not one of the first to start working online. This was the first step in the development of such a business, and other brands began to emulate Mary Kay.

Other companies are also actively promoting their products on the World Wide Web - Avon, Faberlic, Oriflame, NL And Amway. At the moment, they occupy a leading position in the ranking of successful network companies in Russia.

How to find the perfect network marketing business to work with?

Beginners should get comfortable in this business by attending various trainings and consulting with more experienced workers. Many companies create a step-by-step training system that allows everyone to move up the career ladder. In addition, MLM organizations provide training material and video lessons in the first stages of training and work.

Brand

To check the reliability of the company, you can opt for start-up companies or give preference to already established franchises. , which is just at the origins, can only recommend itself, develop, develop a client base in order to get easy money.

But to promote a brand, you need to work on the name, distribution and advertising of products. Since people do not yet have an idea about the new product.
A reputable, already proven company also has its positive sides.

The product has already been promoted and is being sold in great demand. If the company has confirmed its name, then it will not close in the coming years. Among the disadvantages are the requirements for applicants to become distributors.

Product quality

What commercial network companies produce must be of high quality and environmentally friendly. Because this type business spreads like word of mouth, and any dissatisfied customer can spoil the impression of it.

In addition, there are other criteria for evaluating products:

Limited shelf life. This is necessary to ensure constant demand. If the product has a shelf life of more than a year, then the distributor will practically not be able to find an interested client.

Therefore, cosmetics, chemicals, perfumes, personal hygiene products, and household goods are considered ideal distribution options.

TOP 5 successful network marketing companies in Russia 2018-2019

Oriflame

In addition to cosmetics, there is a Wellness line that guarantees health.

To receive a salary or a good discount, a consultant must achieve a turnover of at least 6 thousand rubles. A 20% discount is given at the first stage.

If the consultant reaches these 6 thousand, then the income from his structure is automatically calculated and submitted; when the next catalog is released, 12% is returned for the personal order of the employee.

From this we can conclude that a person who is going to build his own marketing business receives a total discount of 32% upon achieving turnover.

Interesting fact. The company has five factories and a leather research institute. Scientific works are constantly published on the official website, and there are personally patented formulas.

You can join the Oriflame team right now. By going to link, you leave a request and an experienced, competent specialist will give you detailed instructions on cooperation with the company. Apart from this, you can count on 24/7 assistance, support and free training.

The advantages of modern network marketing are that you don’t have to leave home to build your own successful network business. Almost all work processes take place in the virtual space.

Avon

The marketing company began its work in 2004. And since 2010, it has been actively integrated into the network. To register as a coordinator and have the opportunity to invite people as referrals and build a business independently, copies of documents are sent to the company on the official website, after which registration is carried out.

As an advantage, we can name the minimum purchase prices from 1.6 thousand rubles, since cosmetics are available to 95% of the population. Avon guarantees a bonus program of 125 thousand rubles. But it is possible to obtain it if the coordinator recruits 5 new active workers in the first line of the catalog throughout the year.

The company has certain plans and turnover, failure to fulfill which may result in the loss of the opportunity to obtain qualifications. The company gives a discount on each product.

If an employee orders products for himself, the discount is 15%; if the plan is fulfilled, the bonus reaches 32%. From this we can conclude that if an employee does not fulfill the plan regarding recruits, then he must independently fulfill the sales plan regarding them.

How to develop your network team

  1. Blogs. Before you start blogging on Instagram or other social networks, you need to develop a client base.
  2. Sending letters advertising products.
  3. Providing discounts and assistance with advice on the city’s website.

To receive your first income, you do not need to register an individual business; wages are transferred to the card. The company rarely conducts training at the all-Russian level.

There is a company office in every city where you can contact for advice. The first line of recruiting has an almost endless plan. If the plan is not implemented, the company has the right to terminate the contract with the employee. There is no international sponsorship.

Faberlic

The company has been operating in the marketing market for about 20 years. The company began its operations in Russia, which consultants keep reminding us about. Faberlic pays a bonus amount after an employee reaches a certain rank - Director.

The bonus of 55,000 rubles is paid after the completion of this title. Mandatory turnover is to achieve 50 points with the calculation that 1 = 80 rubles. The mandatory purchase must be 4000 rubles. The director reaches a turnover of 400,000 rubles.

The company contains a plan for recruiting the first line. Any Director level has a gap. If the consultant has 2 closed directors in the first line, then in order to generate income, there must be an additional growing group with a turnover of 1000 points.

If the Super-Director does not have a personal group, then he is not given a salary for this catalog line. This means that passive income is impossible in this case. If the plans are not fulfilled, the cosmetics company may terminate the contract with the employee. There is the possibility of traveling abroad.

NL

Individual entrepreneurship, which is registered in Russian Federation. The company's products are Energy Diet - expensive but high-quality dietary food products.

One of the few companies that cooperates with equally well-known marketing franchises, for example, Oriflame. Therefore, beginners have the opportunity to get advice regarding food and cosmetics.

To receive a salary, there must be a turnover of 21 thousand rubles during the period. The company is quite profitable, despite its narrow focus and high cost.

Amway

The business of this network company operating in Russia in 2018-2019 was built on the sale of household chemicals and washing powders. There are negative sides. The newcomer pays a small fee to enter into an agreement with Amway.

The product is expensive and has a fairly long shelf life. Commodity turnover in exchange is 10 thousand rubles. Some household products are consumed quickly, which allows them to find a sufficient number of buyers. Selling household chemicals on the Internet is practiced. To do this, they show the capabilities of a particular product online.

Conclusion

Successful Russian network companies are based on a certain established professional organization that is well-established in practice, which is capable of building a stable system to ensure the profitability of personal investment.

New employees should prepare for a slow, but promising outcome, since significant amounts in the first months are almost impossible to obtain. This is especially true for large companies where there is a lot of competition. Therefore, experience is needed in this matter and it is recommended to start with a small company, smoothly moving to global markets.

  1. Anatoly
  2. Eugene
  3. Alexander
  4. Lyudmila
  5. Sergey
  6. Danir
  7. Alexei
  8. Irina
  9. Sergey
  10. Olga
  11. Karina
  12. Olga
  13. Anna
  14. Arthur FLP
  15. Anna
  16. Victoria
  17. Natalia
  18. Sadia
  19. Irina
  20. Vladimir
  21. Waist
  22. Natalia
  23. Catherine
  24. Milan
  25. Tatiana
  26. Rufina
  27. Michael
  28. Svetlana
  29. Svetlana
  30. Olga
  31. LANA
  32. Boris
  33. Oleg
  34. Kate
  35. Andrey
  36. Valentina
  37. Nelly
  38. Mary

To organize an online business online, you need to work on the Internet from home. What business is best to open online for optimal earnings online with minimal investment? Naturally, the best entry into online business is, oddly enough, network companies and network marketing. Network marketing companies in Russia appear regularly and disappear rapidly. To avoid falling for scammers on the Internet, and, in particular, scammers in network marketing, it is necessary to choose a network company with experience and a reasonable business plan. Of course, it’s easier to send all the “obsessive” ones and work for someone stupidly performing mechanical actions. But you can turn on your mind, choose the best network company with an affordable franchise, and provide yourself, your children, and your parents with a decent life just working from home on the Internet.
What do you need to know to work remotely on the network at home if you intend to work on the Internet and looking for a ready-made business with minimal investment?

“There are many network companies, but you have one life” - the words of a great woman, Tamila Polezhaeva.

When choosing the network marketing industry, it is very important to choose a network company with the most convenient marketing plan for you. It is important that the company's capabilities meet your needs. Now I will briefly describe the pros and cons of the most famous network companies - competitors and starting a business with them. Where you can open a business in Russia - the most affordable franchise and remote work online from home.
So, there are many companies on the market (cosmetics, tourism, legal). I want to say right away that the founder of network marketing was the Mary Kay company, which began its existence back in the 19th century! But, this company is engaged in offline promotion (meetings, master classes), entering the company is quite difficult - you need to purchase a starter set of expensive cosmetics for a good amount.
Avon, Faberlic, Oriflame, NL and Amway are actively promoting on the Internet. Let's take a look at these network marketing companies in Russia.

What business to open

Avon

To register with this company as a coordinator (that is, to get the opportunity to invite people and build your business, you need to send paper copies of documents to the company, which delays the registration process for a long time. The pluses are a small purchase amount - only 1,600 rubles, cosmetics are inexpensive. The company promises a good bonus - 125,000 rubles. But it is paid only if the coordinator recruits 5 active consultants to the first line of each directory, and this continues throughout the year. At the same time, there is a certain plan for group turnover, if not fulfilled, the coordinator is dequalified bonus... The company promises a discount on the catalog price. If a consultant buys cosmetics only for himself, his discount is 15%, if he fulfills the plan (each catalog has 5 active members for 1600 rubles) - the discount reaches 32%. It is easy to guess that if the coordinator does not fulfill the plan for recruits, then he finishes the order for inactive consultants. I want to get bonuses and very big discounts... The company thereby does not encourage the construction of structures in depth. When recruiting, the coordinator is happy to inform you that in order to receive income, you do not have to create an individual entrepreneur; the money drips onto the consultant’s card. At the same time, it is forgotten to clarify that for such a procedure the company retains 20% of the consultant’s profit in the first stages, and then the retention increases to 40%. The company does not have large-scale events and conferences that would make the internet buzz about them. There is also no way to generate passive income. The plan for recruiting to the first line is endless. If the plan is not followed, Avon may terminate the contract with the consultant, transferring its structure to another coordinator. International sponsorship is not available.

Faberlic

This company has been on the market for only 20 years. This is a Russian company, which the consultants are very proud of. Marketing plan and picture career ladder painfully reminiscent of Oriflame’s marketing plan. But the devil is in the details. The company pays bonuses when a consultant achieves certain Director ranks. Bonuses in rubles - for achieving the title of Director, 55 thousand rubles are paid. Mandatory turnover – 50 points. In this case, 1 point costs 80 rubles. In total, the mandatory purchase for payroll is 4,000 rubles. The director's turnover is more than 400,000 rubles. The company EXISTS a plan for recruiting priority in the first line. At any Director level there must be a gap. If a consultant has 2 grown directors in the first line, then in order to receive income from these structures, it is necessary to have an additional growing group with a turnover of 1000 points (80,000 rubles). At any level there is a break. If the SUPER-Director does not have a personal group, then in this directory he will not receive a salary. That is the company did not provide the opportunity for passive income for its consultants. Also, if the recruitment plan is not fulfilled, the company reserved the right to unilaterally terminate the contract with the consultant. Travel abroad is not included. Entrance to the company is free and without a passport.

NL

Russian company - IP registered in Russia. Company product - Energy Diet– quite expensive cans of food. I am not happy with the recruiting method in this company - newcomers are taught to recruit existing consultants of other network companies, in particular Oriflame. I was also alarmed by the turnover required to accrue income - 21,000 rubles per period. The very narrow focus of products and the high price per unit of goods make business development quite problematic.

Amway

This network company deals mainly with household chemicals and washing powders. The downside is that there is an entrance fee that you have to pay for the right to work in the company. The product is quite expensive and does not last long. Eat mandatory trade turnover - 200 points, at the moment this amount is more than 10,000 rubles. Since the goods take a long time to be consumed, to ensure a minimum personal turnover, you need to constantly find new buyers. Product presentation also takes place offline (i.e. You need to wash clothes and remove stains at the client’s home;). The Amway business is not widespread on the Internet; you can mostly see selling pages. The products are high quality, but I wouldn’t choose Amway for business

Oriflame

This network company is 50 years on the market, on Russian market- 20 years. Survived 3 crises and always increased its momentum. Assortment – ​​1800 items for every taste and budget. In addition to decorative cosmetics and skin care products, there is an excellent Wellness series - products for health.
To calculate salaries (volume discounts), the consultant must learn how to make a turnover equal to 150 points (about 6,000 rubles). The consultant's initial discount is 20% of the catalog price. When a consultant makes 150 points to his number, the system automatically calculates and shows the income from his structure, and in the next catalog 12% of the consultant’s personal order is returned to the account. Thus, a partner who came to build a business makes 150 points and his total discount is 32%. The company has own production– 5 factories and 1 skin research institute, constantly publishes scientific publications, has its own patented formulas. The company has milestones - titles, upon reaching which the company pays dollar bonuses. For the title Director - you will receive $1000, for the title Golden Director - $2000. At the moment, bonuses of up to $1 million are provided. Director's turnover is 250,000 rubles. The company does not have a first-line recruitment plan. The consultant may not recruit at all, but buy for himself personally and have a maximum discount. In the company's projects, building structures in depth is encouraged, which gives all team members a chance to grow quickly. When a consultant achieves the title of “Golden Director” (that is, 2 director teams have grown under you) - income becomes passive, and you can not recruit at all, but do personal turnover and receive your 5% of the team’s turnover. Basically, everyone moves on and continues to build up structures, because “appetite comes with eating,” plus the company arranges motivating trips abroad (conferences) from certain levels. Once a year, the company holds a conference for managers and directors - even newcomers can attend if they meet the conditions for their growth. The second conference is for Gold Directors and above, the third is for Diamond Directors and above, and the fourth is for the Top Leadership Team of the company. The Director's Banquet is held annually in Moscow- the largest corporate event in the country, which brings together all the directors and their companions. Network marketing stars and show business stars perform at the Banquet. Autobonus is available from the “Director” level – monthly payment from 3000 to 9000 rub. to buy a car. Income is accrued to the consultant to his personal number and is paid in full when the consultant opens an individual entrepreneur (calculations according to the simplified taxation system). Upon reaching the “Director” level, Registration costs 149 rubles (if the consultant collects an order for 100 points within 21 days from the date of registration, this money is returned to his account and can be used as a discount on the next purchase. To register, you need a series and passport number. You can work in 62 countries around the world. International sponsorship is provided, that is, you can have a team in Russia, Ukraine, Poland, etc. Oriflame is the only best network company in Russia where you can pass on your ready-made business by inheritance - this is perfect job online when choosing which business to open so that you can work from home. The best choice to open a business online. They really have something to be proud of. And now good time to

Having studied the company's website, I only see the number hotline, list of service centers and email. In fact, there is not enough information to make a serious decision in favor of long-term cooperation.

Where is the information about trade turnover, production, form of activity, assortment? Well, okay, the company was founded in 2007 in Barnaul.

To receive a marketing plan, I had to register on the company’s website. It turns out that the company is developing in 32 countries. You can see the photo general director. On the website for checking counterparties, it turned out that 4 companies were registered in the name of the general director, which are LLCs with authorized capital 20,000 rubles and total revenue for 2016 in the amount of 383 million rubles. Oriflame, in Russia alone, for the same year, had revenue of 15 billion 940 million rubles.

There is not a single fact that the tianDe company has at least one plant, research center or factory, institute. All production is in China with ISO certification. That is, the products are clearly at a premium - everyone needs a profit.

It says at the top - the first 20 bb are not eligible for the 35% discount. We enter an order for 20 bb (1277 rubles) - no discount is issued, we enter an order for 130 bb (5900 rubles) - the amount for free delivery - the discount is 29.6%. If the order is reduced to 50bb, then the discount will decrease to 21.3%. Where is the 35% on products?

Delivery is only from pick-up points, which are only in 15 cities. Not enough, compared with the thousands of open source software that Ori has, even in the most remote corners of our country... If your city is not on the list of Tiande pickup points, you will have to pick up the goods at the post office, paying an additional 500 rubles, and you will have to wait from 4 to 15 days for delivery of the goods .

Now about the marketing plan.

Firstly, the cost of a point for a consultant and the cost of a point to be paid are different. And the difference is quite big – about 50%. They pay, as in NL, only on half of the sales volume.

High margins on a product kill the idea of ​​network marketing, which should provide accessibility quality product.

Secondly, the company’s “unique non-separating marketing plan” is unique due to the total pooling of all volumes. Their entire MP is Ori’s marketing plan up to the level of Director in Ori, for example. And then, imagine that at the Senior Director level the discount would be 23%, at the Gold Director level - 24%, and so on up to the Diamond President.

But if you do not have an inter-percentage difference with your leader, you will not be paid anything from your group, only a bonus from 5 generations. And if this branch accounts for 75% of the volume of your structure, then you will not receive this bonus either. It is NOT PROFITABLE to develop leaders in this company.

The marketing plan is finite, that is, if you have collected all the qualifications, you will have to come up with new ones until you get to 100%, but this is no longer possible, that’s all uniqueness.

Thirdly, the company has only five levels of bonuses, everything else is cut off, and you constantly have to work on breaking away from your branches. Passive income This company doesn't.

Fourthly, the Auto Program ends in 2018, the only brand you can count on is Volkswagen. The car is leased under specific conditions (increase 10,000 – 40,000 points per year). The company's auto program is given under rather harsh conditions, a large number of points, I think. But for me, the most important thing in the network is the opportunity to build passive income. The rest will come later...

They didn’t go into the wilds about travel either - the company has just begun to develop this area. One thing is good - of all the companies listed here, representatives of Tiande have never tried to entice our girls and boys to join them - this speaks of clean working methods.

I hope that they will rework their unique Marketing plan, because a network business is a business of mutual assistance, where it is profitable to grow and train leaders.

Network companies of Russia

Despite the colossal income gained from the network business, in Russia only 7 percent of the population is included in it, who are mainly engaged in open sales, that is, they form the turnover of network companies. Nevertheless, significant dynamics are visible. Every year, new network companies appear in Russia, which are growing much faster than companies performing traditional sales. Undoubtedly, in terms of mass production, the leaders in this business are mainly countries such as India, China, Brazil, and Japan. In Russia there is still a lot of free space on the Internet.
A very delicate point in the network business is the absence of any legislative framework in our country, while in America and Japan, for example, there is a whole section in the laws on network marketing. Such conditions only lead to fertile ground for fraudulent actions, which, unfortunately, still occur today. It’s good that we have at least a special association that somehow checks network companies in Russia, raising the intended trust in these companies and network marketing in general. In the database provided by the association there are only 16 organizations that may deserve some trust. When freshly minted companies arise in the fashionable network business, you cannot be one hundred percent sure that they will be able to survive among significant number rivals. In any case, one of them will go bankrupt, and there is nothing terrible or shameful in this, because this is a business - nothing personal...

Remote work on the network at home

Those people who decide to work in a company must understand that they may have to invest personal funds, there will undoubtedly be a lot of contact with people, researching products and, of course, prepare psychologically to the fact that clients will be all very diverse, and it is strictly forbidden to perceive any disagreement at your own subjective expense. Many people have achieved significant heights in this difficult network business - as an example, you can look at similar Russian network companies such as Avon, Oriflame, Mary Kay, Amway and Faberlic. Among their top leaders are diamond directors with cars and apartments, and a huge team of successful distributors around the world.
Often, network companies in Russia provide their employees with unlimited freedom of action, the potential to carve out days off and earn as much as they wish. Such a positive fact has its own certain nuances, since, on the one hand, it looks like everything is wonderful, and you definitely your own boss, and on the other hand, at the initial stage there is no stability, today you can make good money, but tomorrow nothing, but this is only a matter of time. Undoubtedly, if there is a goal and desire, and the essential thing is knowledge of your product or service, then everything will definitely work out. Successful network companies in Russia have certain established and established tactics professional organization online business capable build a stable business to ensure return on equity. Newcomers need to tune in to a leisurely, but promising outcome, since you won’t earn significant money right away, especially in large companies where there is competition that has captured about 70-80% of the entire sales market. Only by gaining experience and understanding all the subtleties and nuances of a network business is it possible to achieve a decent and stable income.

If you are interested in improving your standard of living, join the team!

Question for those who are already registered in any network company:

If everything is fine with you, why are you searching for “Network marketing companies in Russia”? If you came to this page, it turns out that you are unhappy with your company and are looking for something else?
Or you came to leave your coordinates here in order to lure people from other companies to you. This behavior is definitely incorrect and discredits your entire company. Such comments are deleted.

I express my deep gratitude to E. Penkin’s blog for shaping and completing part of the article. I completely agree with Evgeniy - there should be no competition or poaching within network marketing. There should be competition between traditional and online businesses. Leave all the “tomatoes” in your pockets and go work for your companies using clean methods.

o.z. Director of the company.
Hobbies: photography, design, web design, vector psychology and esotericism.
Marital status: beloved wife and mother)
Life Motto: It's never too late to leave the crowd. Follow your dream and move towards your goal!

Updated: February 17, 2018 by:

To make it easier for you to make a decision, I conducted a comparative assessment of 10 MLM companies using 13 parameters, which I tabulated for clarity. Since the table is quite cumbersome, the full version will be available by subscription.

What is network marketing

MLM, or network marketing- This is a method of selling goods in which a network of independent agents is created who sell products and attract other agents.

MLM allows you to realize the concept "Home work" And "earn money on the Internet", however, the success of the implementation of concepts depends on the right choice network company (not all companies welcome independent work on the Internet).

This article discusses the main parameters of the offers of the most popular MLM companies in Russia:

  • Amway is a world leader in MLM selling cosmetics, household chemicals, vitamins, weight control products, tonic drinks, etc.
  • Oriflame is a Swedish chain company selling cosmetics, accessories and clothing.
  • LR is a German MLM brand specializing in cosmetics body care, perfumes, fashion accessories.
  • NL International is a Russian network company owning 18 trademarks. This is a balanced nutrition Energy Diet, sports nutrition, coffee, tea, dietary supplements, decorative and caring cosmetics, household chemicals.
  • Siberian Health is a domestic chain brand that produces cosmetics, balms, children's syrups and dietary supplements.
  • Tiens is a Chinese network company selling dietary supplements, decorative and caring cosmetics, and medical devices.
  • Faberlic is a Russian network company specializing in caring and decorative cosmetics and clothing.
  • Avon is an American chain company that sells decorative and caring cosmetics, accessories and clothing.
  • Mary Kay is an American MLM company that sells decorative and caring cosmetics.
  • Herbalife is an American chain company selling weight loss cocktails and dietary supplements.

Comparison of MLM companies in Russia

AmwayNL InternationalHerbalifeFaberlic
residentUSA, 1959Russia, 2000USA, 1980Russia, 1997
Price policyDistributor pricesingle pricedistributor pricedistributor price
price, % discountdiscount from 15 to 23cash-back from 10 to 34discountup to 35
Starting conditions (Activation)discount from 15% - registration, 23% discount - registration. fee 1500 rub. And annually -670 rub.4000r - cash-back 490r. purchases 20,000 rub. - 7,600 rub.Partner set - 2070 rub. Max. benefit - purchase of 5000 VP (1VP=70 rubles)4000 rub.
Business online, %15 35 17 34
reputation on otzovik.ru230 / 53 13 / 50 68 / 61 82 / 89
group volume8% - VAT4-21% 1- 5 % no data
Mentor BonusNoyes, 1000 rub.Noeat. difference between prices.
popularity
in Yandex
85079 160498 18400 191165
office, logistics16 offices.270 offices.no data40 offices.
The approaches of all companies are different, it is difficult to bring them to a common denominator, so clarify information about your companies in the comments. Your activity will allow you to change your position in the ranking!

Company's mission

The mission defines the values ​​that the company offers to society, customers and employees. In the MLM industry, the mission defines the marketing plan of a network company, which in turn serves as a business plan for developing your own network business. Analysis of the mission of organizations gives the following results:

  1. Mary Kay and Avon have no place for men;
  2. Wu, Herbalife and Tienshi - there is no mission on the Russian-language website;
  3. Amway's Russian-language website either has an incorrect translation or its mission is not formulated for people. I can only assume that it is product-oriented;
  4. Oriflame, it seems to me, has an excerpt from the mission.

Conclusion: Before deciding to cooperate with companies from the numbered list, it is necessary to clarify the issue of Mission, since it will directly affect your income and success. I would not work with companies from point 2 at all.

Country of origin

Any company is a resident of the country in which it is registered as a legal entity. As a rule, the home country market is the main market of the MLM company. The company will remain in its native market until the end!

In business practice, there are often cases when companies leave secondary markets, closing the business completely or leaving a small representative office to monitor the market. Thus, at the present period, OPEL, CHEVROLET, HONDA have curtailed or significantly reduced their business in Russia.

The second important factor in the location of the headquarters is an understanding of the mentality of secondary markets and the ability to adapt to the rapidly changing realities of these markets. It is obvious that a domestic company will adapt to changes in its “native” market faster.

Conclusion: Based on the “resident” criterion, it is preferable to choose a domestic MLM company.

Price policy

Distributor price— the price at which a networker buys goods from his company. There is also a catalog price - at which it is recommended to sell the product. This business scheme has three serious flaws:

  1. The product inevitably passes through the hands of the networker, i.e. checkered (or other) handbags and “no sales agents allowed” are not going away;
  2. The goods have to be sold at a discount, since it is not customary for us to profit from our own. The amount of the discount depends on the professionalism of the entrepreneur. For beginners, the discount is higher and they naturally earn less;
  3. As the product passes through your hands, it is inevitable to go through sales, which many try to avoid.

Single price policy- is devoid of these shortcomings and allows you to focus on additional income and building your own business. This policy is used by one company from the list - NL International.

Conclusion: quick income in NL International is easier to realize, especially for beginners.

Price and activation of a contract in MLM

The price and quality of MLM products are higher than those of competitors of the traditional (linear) distribution system (read). Compensation for the inflated price is a system of discounts and the opportunity to develop a network business.

Activation of a contract in MLM- this is a confirmation of the seriousness of business intentions and increased competence in the assortment of the network company. You can read more about activation!

For an MLM distributor, the product costs 10 - 45% cheaper. The most generous offers are from Mary Kay, LR, Faberlic. The stingiest ones are Siberian Health, AVON, Oriflame.

Business entry (activation) is less expensive with LR and Amway. Tiens and Herbalife have very high barriers to entry.

Conclusion: most interesting conditions LR and Mary Kay are offered to enter the business.

Mentor Bonus

What is a Mentor Bonus?— this is the fee for attracting new entrepreneurs to the MLM structure. This type of reward is very relevant at the start of your network activity, allowing you to earn money immediately and practically from scratch. The mentor bonus is paid only to active managers. In the list studied by NL International and Mary Kay, the mentor bonus is clearly formulated. At Faberlic, it is present as the difference between the prices of the sponsor and the newcomer, at LR and Siberian Health - these are gifts, dinners and travel (which are very vaguely visible at the start).

Conclusion: choice in descending order - NL International, Mary Kay, Faberlic, LR, Siberian Health.

Income per group volume

This is the most great view income in MLM, the whole “salt” of network marketing. Since the topic of the article is to help beginners in choosing an MLM, I only consider group volume in starting qualifications. It will be difficult for you to make money when starting out in LR, Herbalife and Tiens. You get a profitable start with NL International, Faberlic and Mary Kay.

Conclusion: the best offers are given (in descending order) by NL International, Faberlic, Mary Kay.

Business online

The extent to which an MLM company is liberal in relation to the independent promotion of its managers on the Internet, the implementation of the concept will be successful. "Home work" And "earn money on the Internet".

The methodology for calculating this parameter is as follows: the ratio of private pages of managers (websites, pages on social networks, pictures, advertisements in Yandex, etc.) to the total number of responses by company name in the search, as a percentage. The higher the value, the more liberal the MLM company is towards the Internet.

The worst indicators are for American companies Amway, Herbalife, Avon. The best results are from Tiansha, NL International, Faberlic. A clear illustration of the current restrictions are profiles on Instagram - where there are restrictions, you will see a palette of advertising blocks instead of content.

Conclusion: Your online business potential will be significantly limited in American companies and capable of organic growth in Russian ones.

MLM reviews (reputation)

My research into MLM reviews is based on an analysis of materials from Wikipedia and Otzovik.com. Links to information about those companies for which there are materials were taken from Wikipedia. The reviewer provides live information about the interaction of MLM companies with people.

Almost all companies have positive reviews about the quality of their products. Negative information concerns three aspects: inflated promises/expectations; easy money, easy to earn and persistence, turning into obsession when recruiting candidates.

According to Otzovik, the numerator is the total number of requests, the denominator is the percentage of positive reviews. The leader is Faberlic (it is worth noting that this company has a lot of laudatory reviews from the Prokopyevsky district Krasnoyarsk Territory- i.e. I do not rule out cheating). The rest of the companies are in a tight group, with the exception of Tianshi - an extremely negative attitude of respondents associated with misleading and extortion during recruiting and other nuances.

Conclusion: I would not cooperate with Tiens, Herbalife.

Popularity of search query in Yandex

In terms of search queries, Avon is the leader by a wide margin. The company's popularity is based on its democracy price segment and a large base of potential consumers with low incomes.

Conclusion: Avon is a business for women by a threefold margin.

Infrastructure

An office is like the flag of a military unit. If it is there, there is a team and there is regularity of business; if it is not there, it is partisanship. It’s easier and less expensive to meet and hold team events in the office (than, for example, in a cafe or on a bench in a park in winter).

As a rule, logistics are tied to the office - order pick-up points, stores. The shorter the path from the product to the buyer, the fewer errors and misunderstandings occur (wrong product, complaints about quality and quantity). Factor of impulse purchases, with long delivery, desired in given time, can cause disappointment and departure of newcomers.

Having an office is a solid business and a guarantee that the company is aimed at long-term success and cooperation.

MLM Companies with their own network of offices (more than 11): NL International, Faberlic, Oriflame, Siberian Health, Amway.

Companies with few offices (less than 11): LR, Tiens, Mary Kay, Avon, Herbalife.

Conclusion: Implement your business idea for a small town It’s easier with NL International (270 offices) and Faberlic (more than 40).

Rating of MLM companies in Russia

After analyzing and digitizing the initial parameters, we obtained a rating of the attractiveness of cooperation with MLM companies. When I made my choice in MLM, I did not find such material, I hope it will be useful to you.

Rating of MLM companies in Russia

MLM CompanyPosition in the ranking
NL International1
Faberlic2
Mary Kay3
Siberian Health4
LR5
Avon6
Amway7
Oriflame8
Tianshi9
Herbalife10
You can get the full calculation methodology by subscribing to the news!

Conclusion: Every company has its own millionaires. The question is their quantity. What is important is your desire and decision to succeed in this difficult matter. The rating only tells you where you can get the desired result faster. The choice is yours!

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