Advertising day. Advertising Workers Day in Russia
Marketers and representatives of PR agencies celebrate Advertising Worker's Day. Despite its history of a couple of centuries, the holiday remains unofficial.
Advertising Roots
The first attempts to promote goods on the market were made by merchants at the beginning of the 13th century. They hired people who, with loud calls and colorful descriptions, invited passers-by to the shops. The development of the industry led to the fact that advertising soon filled the cities: posters, leaflets, barkers, and later specialized bureaus began to appear, providing services for promoting products.
After the events of 1917, the state took sole possession of the right to advertising. During the period of the new economic policy, V. Mayakovsky became the best advertiser. His passionate and convincing slogans are still used as an example to future creators of the trading engine. The period of stagnation has become an unprofitable time for PR specialists. Advertising banners reported only about the excellent company Aeroflot. The collapse of the USSR became a new milestone in the development of the advertising business.
Everything goes according to plan
The early 1990s became a runway for many. The lucky ones include those in the advertising industry. There were legends about their income; it was said that, having concluded a couple of successful deals, agents bought apartments in the center of Moscow. The quality of advertising at the end of the 20th century leaves much to be desired, but the scale is amazing.
In 1994, A. Ardasenov, an ordinary student at an undistinguished university, got a job as a PR agent in the print publication Delovoy Express. He worked hard and one day in his diary he found an entry about his first 10-dollar fee, which he received on October 23. Alan decided that this was very symbolic and told his colleagues that October 23 would now be the day of the advertiser.
For some time, the holiday was celebrated in narrow circles, but, with revolutionary PR breakthroughs, the number of people involved in it also increased. By 2001, A. Ardasenov became the director of a large agency and decided to celebrate the day of the advertiser on a grand scale. For this purpose, one of the capital's Matrix clubs was rented, at Varvarka, house 14. The holiday was successfully repeated in 2002 in another Moscow club. Since 2003, PR Day has become popular in many cities of Russia and neighboring countries.
Advertising today
Modern advertising has little in common with the primitive slogans of the last century. Specialists do not appear out of thin air, but are trained in advertising skills at universities. There is a separate industry - political advertising, the highest echelon.
Colorful posters and intriguing videos encourage buyers to purchase more and more goods and services. Opponents of PR are sure that such a number of products on display does more harm than good for the average buyer.
While professionals and skeptics are discussing the need for advertising in the life of humanity, on October 23, everyone involved in the profession in one way or another celebrates Advertising Worker's Day.
Advertising is an integral part of modern business activity. With its help, the public learns about new products in the field of production and services. Every year on October 23, Russians who are directly involved in the creation and promotion of advertising celebrate their professional holiday. These include authors, artists, PR specialists, screenwriters, managers and marketers.
history of the holiday
Advertising is the engine of trade. This is exactly what the beloved hero from the book “The Twelve Chairs”, Ostap Bender, thought. The professional holiday of advertisers was introduced to honor the work of specialists who have creative abilities and make an invaluable contribution not only to trade, but also to the country’s economy. The event was established in 1994. For your information, it is not official at all, but it is of significant importance for employees whose main task is to inform people about products on the market of goods and services.
“Advertising is the engine of trade,” we are talking about the catchphrase put into the mouth of Ostap Bender, the famous character in “The Twelve Chairs.” It is curious that the first advertisement, which became very popular, was born in 1955. The video contained Marlboro brand cigarettes. It all ended tragically: the actors who took part in the filming died of lung cancer.
In antiquity, political advertising mostly consisted of inscriptions of praise that were carved on the statues of rulers and generals. And in the Middle Ages, “advertising” competition manifested itself mainly in oral form - the shouts of merchants, the calls of peddlers and wandering artisans... And today, every year, businesses around the world spend $500 billion on advertising services.
Did you know that October 23 is Advertising Workers Day, which is celebrated in our country every year?
Its appearance was noted in 1994. It can be celebrated by all people who are at least somehow related to the promotion of a product and its advertising - marketers, advertisers and PR specialists.
Why do we need advertising?
We probably all remember the famous phrase: “Advertising is the engine of trade.”
If you look at modern realities, you can see that this is indeed the case. Thanks to advertising, we can learn about the availability of new products or innovative services.
Every manufacturer wants to put their product at the forefront, and for this they need to do “loud” advertising quite often.
Historical reference
If you look at the etymology of the word, you can note the following pattern: the word “advertising” takes its origin from the Latin reclamare (“to shout out”).
As the history of mankind shows, this kind of advertising could be found back in ancient times. The cultural life of society then manifested itself mainly in oral form. Advertising texts of those times are reminiscent of today's market shills. The cries of merchants in ancient times even became a separate genre.
In Ancient Rome, for example, solemn processions were held to mark the end of triumphal events. Such processions included elements of advertising: display of trophies, eulogies, etc.
If you study the political system of ancient times, you can note the existence in those days of the beginnings of political advertising. They were expressed in inscriptions of praise that adorned the statues of rulers and generals.
How did the holiday come about?
In 1994, advertisers quickly became rich and opened a large number of their own advertising agencies. Since then, the Russian market has developed at a fairly rapid pace and has “adapted” to creating better quality advertising.
Who founded this Russian holiday?
The founder of “Advertiser Day” is considered to be student Alan Ardasenov. In the difficult year of 1994, he tried in vain to find a part-time job - failure awaited him everywhere. Then the desperate guy decided to go into advertising and got a job as an advertising agent in the newspaper “Business Express”. Over time, she began to receive more and more orders. One day Alan discovered a record of his first order in his old papers, and this prompted him to create a professional holiday for all Russian advertisers.
It was the day when he discovered the old recording that became the beginning of the countdown. Thanks to Ardasenov, this holiday appeared, because he could not celebrate alone - on the same day he notified all his colleagues about the event.
This is how a holiday dedicated to advertisers appeared. The work of advertisers is not easy - in the modern world so many ideas have already been voiced that it seems that no amount of imagination is enough. Nevertheless, creative people still surprise us with creative advertising. All that remains is to applaud these masters of “pen and words”!
I wish you a wonderful holiday
I only have creative ideas,
Work - bright, interesting,
And big monetary rains.
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And we wish you good luck,
Took me along
Even difficult tasks
Let me help you!
To have a lot of clients,
And orders went along the river,
Humorous moods
So that it calls you along!
And love and understanding,
And honor and awards,
Prosperity for your company,
So that everyone can be rich!
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New meetings and bright everyday life,
Wonderful colleagues,
So that the work is strange,
I'm not tired of the century!
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Generate ideas
Make all your ideas come true
So that no one doubts
The fact is that you are specialists.
To work for glory,
So that everyone recognizes you,
To let your soul fly
He brought money and honor.
Congratulations on Advertising Day
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Creative ideas for you,
Let life be more fun
And interesting projects
And may everything be wonderful!
***
You know for sure
How to promote even a hamster!
How to decorate life, give,
How to present yourself correctly.
Congratulations on your day!
Let's risk wishing again,
Easy and simple work
And the grip is powerful, combative!
***
May you be cool, successful,
Very fashionable, creative,
Enviable, cool,
Dear, active
You are always considered an employee.
Which means let the clients
There will be a crowd around!
Great orders,
Wonderful career!
Let your work not be in vain!
Good luck in your business, that’s generally clear!
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Let inspiration visit
You to create advertisements!
I enjoy work
I always wish you to catch!
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You help people everywhere.
Be aware of all new products and ideas,
You implement advertising accurately, correctly,
And this is how you captivate people!
We wish you to be as persistent
In your hard everyday work,
And so that the work is fruitful,
And so that the income is at the proper level!
Congratulations on Advertising Workers' Day
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The advertisement is engine of the trade,
Everyone in the world knows about this
We are all advertising workers
Congratulations on their day today,
We wish them creativity
Ideas, but not banal ones,
Let their advertising be cool,
Clear and original!
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I wish you creative
Solutions and ideas for you.
So that advertising conquers
Thoughts and hearts of people.
***
Promote anything you want
You can do it, that's it!
Let your “engine” of trade
Will always be on the go.
To be respected by colleagues
Creativity is overflowing.
And then clients will
Not advertising, just paradise.
Don't lose your spirit
Take care of all orders.
And always get up to work
Only on the right foot.
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Happy professional holiday to advertising workers! Make your videos, billboards, postcards and all other ways of conveying messages to potential buyers interesting and engaging. Don’t let them make you want to immediately change the channel or throw the leaflet in the trash.
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Cool congratulations on Advertising Workers' Day
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Gentlemen, super ladies,
Happy Advertising Workers Day!
Promote your products
Get royalties.
May you live a very sweet life,
And the work goes smoothly.
Enjoy this life
Always smile!
***
Time for marketing
Don't you feel sorry for yourself -
You stand behind PR
Loudly trumpeting slogans.
I wish you happiness
And the order is huge.
Always create with passion -
Happy Advertising Workers Day!
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To have a lot of clients,
So more serious and richer,
To come to your aid,
May the days become sweeter and brighter!
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I wish you understanding in the family,
Great love and tender warmth.
To make secret wishes come true
And life is only full of joy.
Congratulations to advertising workers
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Creative ideas for you
I wish from the bottom of my heart,
Be happy guys.
In general, congratulations.
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Let joy await at home with love,
Care, tenderness, affection and comfort.
Of course, we wish you great health.
And may good luck await you everywhere.
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Happy professional holiday to advertising workers! Make your videos, billboards, postcards and all other ways of communicating messages to potential buyers interesting and exciting. Don’t let them make you want to immediately change the channel or throw the leaflet in the trash.
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Thanks to your excellent work, the buyer is aware of the quality of products in the modern market. You know how to advantageously present all the advantages of a product and skillfully hide its shortcomings. Creativity and communication skills are in your blood. Good luck to you and creative success in your work!
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Leave it, but today
There will be a sea of songs and dances,
Gather your friends
Celebrate the holiday with more joy!
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Don't let work get boring
And the weekend is fun
Let the question of where to relax not torment you,
You are always full of ideas!
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I want to congratulate you
Happy holiday.
In creativity, even in the family
Everything will be great.