How to sell a pen at an interview. How to Sell a Pen in an Interview - How to Showcase Your Best Skills

If you were asked to sell a pen at an interview and you don’t know what to do, it’s not a problem. There have been cases when experienced managers who worked in VIP car dealerships, just like you, were at a loss at the task assigned to them to sell such a small and insignificant stationery item. Below is information that will help you gain courage and tell you how to sell a pen at an interview. After all, it is composure and confident behavior that the employer expects from you when he asks for this unexpected favor.

Why does the employer ask to sell a pen?

Sales is a complex technique that must combine a complex of technical and psychological methods. If you are applying for the position of manager or other employee whose responsibilities include selling, you must certainly combine the appropriate personal qualities and special skills. When selling a pen at an interview, the employer is looking at how creative you are and how capable you are of carrying out your direct responsibilities.

When an employer tells you: “sell me a pen,” this is a specific test that helps tell about the applicant’s 4 skills that are needed for a vacant position: the ability to collect and analyze information, convey an offer to the client and make requests.

Pen as a way to pass an interview

Criteria for assessing an applicant for a position

Knowledge of persuasion techniques. Each sale is divided into logical stages; during such a sale, a good candidate for the position will smoothly and confidently go through the entire chain of this cycle.
Accuracy of studying the product and tactics of preparation for sale. At this stage, the product must be studied to the smallest detail.
Demeanor. It is the responsibility of the applicant to be clear and confident during the fictitious sale. Additionally, the ability to use body language is considered.
Ability to collect necessary information from the client. To do this, the employer looks at how the applicant asks open-ended questions (how, who, what, where and when).
Knowledge of methods for creating trusting relationships with clients.
Competent presentation of the product. When assessing this item, it is important to describe the properties of the item necessary for the client to purchase and the benefits that your buyer can receive. The ability to respond to objections, as well as a clear identification by the applicant of the needs of the prospective buyer. Objection handling assessments should be conducted by the applicant as an additional opportunity to learn more about the client's needs.
The ability to bring a sale to the stage of its completion, as well as offering additional conditions.
In some cases, the originality and creativity of the applicant’s actions are assessed. Especially if the vacancy of a sales manager is open in a large company or in an organization that sells non-standard goods.

Let's figure out what needs to be done and how to act correctly if suddenly you are given the task of selling nothing more than a pen.

Before you start selling, pay attention to some details, for example, what the product looks like, its high cost, possible brand, etc. Don't be afraid to speak your thoughts out loud. For example: “In front of me is a ballpoint pen, quite heavy in weight, which opens and closes when you press a button, on one of the sides the name of the Parker company is written.” This approach will allow the employer to evaluate you as a person who knows how to think competently.
If you are feeling nervous, ask for 2-3 minutes to think. This will help you calm down and make the right sales arguments.
In 90% of cases, the situation with the sale of stationery will be a win-win if you adhere to the classic sales scheme (you can read more about this below). An employer will always appreciate your knowledge of technology.
Be sure to study the client’s needs and ask him the appropriate questions, on the basis of which you can build a personally advantageous offer.
When selling, try not to give false information. If the price of a pen is only 5 rubles, you should not impose information about its brand. And if you have a chance to sell a more expensive copy, you should not underestimate its price.
When talking with a client, do not forget about non-verbal communication. Make eye contact and smile if the situation requires it.
Let your opponent hold the product and try it out.

How to make an impression in an interview

Stages of selling a pen

Selling a pen at an interview can be done in one of two ways: using traditional sales methods or using more creative techniques. The sales style chosen depends on the personality of the employee tasked with hiring the manager. If you see a conservative and strict person in front of you, it is better to demonstrate to him your knowledge of classical techniques and mastery of them. For this case, below we describe in detail and with examples a step-by-step algorithm for selling something so small and insignificant, but important when testing the ability to evaluate a candidate for a position based on his selling qualities.

First acquaintance

Before you start selling, introduce yourself to the employer and ask for his name. It doesn’t matter that you’ve already met before the interview begins. In the future, it is recommended to address the interlocutor exactly as he called himself (if by name and patronymic, call him by his first name and patronymic, if only by name, it is recommended to call him by his full name).

Example: Hello. My name is Andrew. I am a representative of the company “Ruchka Production”. How can I contact you?

Find out the needs of your interlocutor. Determine the client's preferences using a series of questions that promote continued dialogue or those that can be answered in the affirmative.

Dialogue example:

Anton Alexandrovich, I want to make you a tempting offer, but first I need to ask you something:

If you pay attention to your business appearance, can we conclude that you work a lot with documentation?
In your opinion, what related items do a business person have that can affect his or her prestige?
What is your favorite way to keep track of key points and contact information during important conversations?
Do you use your notebook regularly?
How many people come to you daily?

Present the product

By asking questions at the previous stage, you need to draw appropriate conclusions and present the product in accordance with the answers received from the intended client. Focus not on the pen itself, but on the capabilities and conveniences it will give to your opponent upon purchase.

Thank you, Anton Alexandrovich. Especially for you I would like to offer:

A convenient pen that will help you record the necessary information.
A backup option that will help out if your main pen suddenly runs out of ink.
A branded copy that will emphasize your high status in business negotiations with partners
Another standard pen, one of those that other employees always accidentally take with them, etc.

Work through your prospective client's objections. Of course, the opponent will not just give up and will interfere. At this moment, it is necessary to competently refute all his doubts and direct the lack of desire to conclude a deal in a positive direction.

How to convince a recruiter

Typical example: I already use the pen and it meets all my requirements and expectations.

The statement above can be answered as follows:

This is natural, because you wouldn’t keep a pen that you weren’t happy with. However, if your valuable copy stops writing at the most crucial moment, it will be at least inconvenient, not to mention the inability to record information that will be useful to you for further resolution of important matters. Therefore, I recommend buying another, inexpensive pen from me. She will help you out in such an unpleasant moment. I also always have more than one pen with me and this helps me a lot.

Provide supporting arguments that will motivate your opponent to sell. These may be additional favorable conditions when purchasing.

Examples:

If you buy a pen during this day, I can give you a 25% discount.
Each of my customers becomes a contender for owning a car.
When you purchase this pen, you will receive a discount card that will help you in the future purchase the products you need from our company at a favorable price.
I only have 2 pens left at the lowest price. The rest I will be forced to sell at a higher price.

Cross-selling upon completion of the transaction

When the client is ripe, complete the sale and be sure to offer him a related product.

Examples:

Every pen buyer today has a unique opportunity to receive a stapler and a set of paper clips with a 15% discount;
You buy one pen, or take the remaining 2, and you can give the extra one to a colleague for a holiday that is very close.

Interview

Say goodbye to the buyer wisely

Express your formal gratitude to him for the purchase and try to maintain contact with him for future sales:

Anton Alexandrovich, thank you for your purchase. When I have new and interesting offers for you, I will, of course, contact you. Goodbye.

With a more creative employer (this can be determined by the manner of smiling and joking), it is better to resort to unexpected and creative selling methods.

Ask your employer if he needs a pen. And if the answer is negative, take it, say goodbye and you can leave. When you are stopped and asked to return a valuable item. Offer to sell it for a certain amount of money.
Tell the employee that you are his devoted fan and ask for an autograph. The method works if there is no longer a single pen on the employer’s desk. Only in this case can you offer to make a purchase so that your opponent can sign.
If you feel that the sale is not going well, ask your interlocutor if he was able to sell the pen himself. Of course, the answer to this question will be positive, and then you can offer a profitable deal: buy a pen from you at a wholesale price and resell it to another person at a more respectable price.

If the purchase is categorically refused: what to do?

It happens that not a single argument affects your prospective client and he is firmly convinced that he does not need a pen. How to respond in this situation? Don't get lost. Offer another eraser or pencil. The main thing is to continue to be confident. Follow the above scheme and you will definitely succeed. After all, perseverance and confidence are valued in sales.

Successfully selling a pen in an interview is not just about passing the test. Such a minor victory, first of all, speaks of you as a good specialist. If you managed to cope with the task, then a high salary will not keep you waiting long.

Greetings, dear friend!

How to sell a pen at an interview - this topic has already been completely worn out.

Employers have not asked this question for a long time, and the Internet community is discussing everything. When I interviewed sales people, many of them had a desire in their eyes to sell me a tattered pen. Right now...)

For me, it is more important to know the answer to the question: KHow to sell something at an interview? That is, in principle.

What I mean is that preparing to sell a pen is no longer entirely relevant.

“Tell me, dear friend, how to “sell” an idea?” If you can sell an idea, then you can sell anything. Why? Because objects are purchased for the sake of an idea.

Having implemented this idea, we will experience positive emotions. Is not it? Why do we, as an employer, “buy” a job seeker? Not for his own sake. We want to receive what it will be useful to us. That is, benefit. Benefit will bring us positive emotions.

That is, when you are asked to sell some kind of rubbish, immediately think about the idea and the positive emotions that your interlocutor will experience when purchasing this rubbish.

Well, that's clear, I hope.

Just convey it, hook it. Simply informing is not enough.Information, even the best quality, is not a reason for action. And we need actions from the interlocutor.

Minimum task -he must decide to continue the dialogue. The maximum is to make a purchase decision (if we are talking about a specific sale)

How to do it?

Are there any secrets? To begin with, it is enough to know the ordinary alphabet. The alphabet is ABCD. An abbreviation, each letter of which must be observed.

ABC ABCD

This alphabet did not appear from a fool , as they say, but based on real observations.

Observations of how senior managers, in whose team I worked, make decisions about the choice of proposals that come to them from subordinates, suppliers, providers. How the quality of ideas and proposals is assessed. Essentially how they “shop”.

For the “purity of the experiment,” since we are talking about sales, we will call the interlocutor a client.

A) Targeting

Your idea should be tailored to a specific client. It would seem an obvious fact, but do we always pay due attention to it?

Our proposal must resonate with what is important to the client. For example, our client is the head of a department. We often make the mistake of shaping our proposals based on the company's goals, or even further. However, it is no secret that for any manager the goals of his department are closer than the goals of the company. Simply because he is personally responsible for them. Your shirt is closer to your body.

In addition, our client is just a person, and it is human nature to experience emotions. Often it is emotions that play the role of a trigger for decision making.

So, we need to know our client - and not just know - build communication with him using this knowledge. This is the key to success.

You can watch the video on how to quickly research a company and create an idea for an interview:

One more aspect. When the client is represented by several people, your job is to understand who is making the decision and who is shaping the decision. It happens that one person makes a decision, but another forms it. That is, it influences decision making. These people should be given the most attention. First, establish contact with a senior person, then switch to the one who forms the decision.

No need for calls from an armored car. “Friends, now I’ll show you... super duper.” If you speak to ten people, no one will listen to you; if you speak to just one person, all ten will hear you.

B) State the essence of the matter quickly

Why is fast food popular? Even though it's not useful. Not only because the food is already ready, but also because calories quickly enter the body; as soon as you take a bite, the food is already broken down into carbohydrates.

Time is the most valuable commodity today. And your meeting is short, time is limited.

Therefore, get straight to the point of the proposal.

There is no need to start the conversation with the client’s problems, as some experts advise. They say that first you need to discover your needs. But,

Firstly, it irritates many people (like me) and just spoils the mood. Not everyone likes to discuss their problems.
Secondly, you must know your client's needs. Your task is to create a new need in him, which the client often does not realize.

The client is not interested in the idea itself, but in its result, preferably expressed in profit, costs or qualitative measures that show the obvious contribution of your proposal to the client's results.

So, quickly state the essence of the matter.

B) Client benefits

What is the benefit for a person to communicate with you? If there is a benefit, we listen; if there is no benefit, we don’t listen.

Benefits cover one or more of the following areas: Money, time, problem solving, risk reduction, new opportunities.

The benefit of cooperation with you is a decisive factor when making a decision

D) Willingness to object

A serious client will usually find something to ask or object to.

You need to prepare for questions in advance. Nobody knows your offer better than you. Take a piece of paper, write down possible questions, objections and think through your answers.

Not the best scenario for a meeting is when a client’s question or objection takes you by surprise. It’s even worse if you start foaming at the mouth to prove something, without having sufficient arguments. The other option is not the best - you will fall into a stupor, begin to meme and ee.

Such situations can be minimized thoroughly prepared . Including morally

There are universal techniques for this, which we discussed in the article How not to worry at an interview?

If the question still takes you by surprise, this is an excellent reason to give your interlocutor a compliment.

D) Demonstration of an idea

The principle is this: Tell less, show more.

Don't try to convince. Make sure the client is convinced that your offer suits him. I have met enough people who foamed at the mouth to prove something, but did not provide any visual evidence.

Despite the short format of the meeting, prepare and upload a presentation to a flash drive and offer to take a look. But only if the employer is interested. No need to impose

Enhancing Benefits

You have already answered the objections and dispelled the client’s doubts.

However, to make a decision that an idea (proposal) is accepted, an impulse is needed. Now is the time to make the final chord. And you say the most lethal argument in favor of your idea.

It is important to evoke emotions. This is the impulse, the trigger. You can play on positive emotions, for example hope, anticipation of benefits.The same applies to negative ones, for example the fear of missing out.

Often it is enough to answer one of two questions:

What will happen if the client accepts the idea? Describe the client's outcome in terms of benefits. - this will evoke emotions - hope for excellent results and benefits, for a new reality, if you like.
What happens if he doesn't accept it? – Describe the result of such a decision and a negative emotion will be triggered - fear - fear of missing out on benefits, for example.

Great argument - Comparisons. At Company U, a similar proposal led to excellent results. Provide evidence, numbers.

Numbers and calculations, especially in the context of comparison with others, for example, competitors, have a magical effect on many people. Emotions of envy and fear of hopelessly falling behind and falling out of the loop are triggered.

So, demonstrating and enhancing benefits is the final chord in the sequence of our arguments.

Three "Yes"

Call to action. Under no circumstances should this point be neglected. As Stirlitz said, it is important to enter into a conversation correctly, but even more important to complete it correctly.

Get Three Yes's. Here you can already ask questions. You have already said a lot and have the right to receive feedback. The “three yeses” method is well known, but the trick is that it works well in the final part of the conversation.. Many people make the mistake of bombarding a person with questions from the very beginning.

Do you understand the idea? Yes
Is the idea interesting? She will allow you... Agree? Yes
I would suggest: Continue the discussion in detail. Do you agree? Yes

The third question is key. This is our task - the minimum, if you remember. This question is asked thirdly not by chance. It's easier for a person to say yes after he's already done it twice.

Once again I will draw attention to the correct construction of the question.

point 2: Not just a question: is the idea interesting? He may shrug or answer no. And “she will allow you... Do you agree?” Now the answer is “yes” is more likely.

It is important not to delay the repeat meeting, otherwise the client will forget everything. It is optimal to meet in 2-3 days.

If the conversation continues at this point, restate your agreement at the end.

Thank you for the meeting and say: “If I understand correctly, we meet then in such and such a format and discuss the details of the proposal.” Confirming the agreement at the end of the conversation is important - the end of the conversation is well remembered. A resume of sorts.

Having received the answer yes, we consider that the minimum goal of our meeting has been achieved.

So, ABCD is a simple tool that allows you to convey your idea to your interlocutor.

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Have a nice day and good mood!

For many applicants, an interview becomes a rather difficult test - anxiety, constraint in communicating with a stranger, and fear of making the wrong first impression take their toll. The employer, in turn, is in no hurry to create the most comfortable conditions for the applicant. One of the common interview tasks is asking someone to “sell” a pen or any other item on the table. So what should you do to avoid getting confused and missing the chance to get the job you want?

Why does an employer ask you to “sell” a pen during an interview?

Most often, applicants for positions directly related to sales face this test. According to the employer, the ideal candidate should have a high level of stress resistance and be able to react quickly and correctly in unusual situations. A request to “sell” something during an interview is just such a non-standard situation that can confuse even experienced salespeople. As a rule, the employer strives to reveal the potential of the candidate, to see his perseverance and desire to sell. Dialogue with the applicant during the “sales” process is able to demonstrate his communication skills, experience, perseverance, and compliance with the main stages of sales.

How to “sell” a product at an interview: basic rules

In fact, it does not make much difference which item will be offered for “sale”. There are a few golden rules that apply to any item that needs to be “sold” (be it a pen, pencil, stapler, or anything else).

Take your time. You have every right to ask for a couple of minutes to collect your thoughts and think through your next steps.
Consider the “product”, pay attention to its features and characteristics. Any seller must have all the necessary knowledge about the product he is selling in order to properly present it to the buyer and answer all his questions.
Stick to sales milestones. There are five of them in total: establishing contact, identifying client needs, presentation, handling objections and closing the deal. In practice, “ideal transactions”, during which the seller and buyer go through all five stages, practically do not occur. But in a situation where you need to “sell” a pen at an interview, demonstrating theoretical knowledge can be to your advantage.
Don't lie. You should not invent any incredible features of the item being sold. Remember that a client can always ask you to demonstrate the product in action, so don't attribute the ability to a pen to change ink color or write on its own if this is not true.
If the “sale” is successful, offer to purchase something else. This could be a spare refill or a pad. The employer will certainly appreciate this move.

Establishing contact with the “client”

Be sure to say hello to your interlocutor, introduce yourself and find out his name. From this moment the process of “selling” and communicating with the employer in the guise of a client begins.

Identifying the needs of the “client”

Understanding the customer's needs is the basis of any sales. Ask your “potential buyer” a few questions to which he will answer yes. For example: “Do you often have to sign important documents?”

Presentation

Show the “client” the pen and briefly describe its characteristics. You can also offer to independently evaluate the properties of the pen by trying it out. When presenting a product, focus on the benefits it will bring to the “buyer”. For example: “This pen will allow you to write down important information wherever you are” or “This pen will emphasize your business status during negotiations with partners and clients.”

Work with objections

A client who is interested in purchasing will most likely not object to the seller. You should expect clarifying questions from him that will allow you to better understand the advantages of the product and its special characteristics. But in a situation with the “sales” process, during the interview the employer will try to find out whether the candidate is able to handle objections. For example, a “client” may say that he already has a pen that he is completely satisfied with. Here is one of the options for a competent response to an objection: “Of course, you already have a pen, because any business person needs it. But, you must admit, pens so often stop writing at the most crucial moment! I offer you a spare pen that can help you out in such a situation.”

Completing the deal

When the “client” finally agrees to “buy” the pen, the transaction should be completed gracefully. For example, offer to “buy” another pen at a reduced price or buy a set of a pen and a stylish notebook.

What to do if the “client” flatly refuses to “purchase”?

Don't be afraid to improvise! Just because an employer portrays you as an uncooperative buyer doesn't mean you're not a good fit. Try to find a non-standard approach to the “client”. For example, ask him to give you an autograph. When your interlocutor does not have a pen for this, offer him yours. By the way, this technique was used in the popular Hollywood film “The Wolf of Wall Street.” Or tell us that pens will soon become a scarce and unique product due to the active spread of digital gadgets.

An example of “selling” a pen at an interview

On the Internet you can find many videos that clearly demonstrate how to properly “sell” a pen during an interview. Here is one of them:

Be sure to try to come up with several options on your own for how to “sell” a pen at an interview. In most cases, employers highly value candidates' creativity and inventiveness. Be polite and confident, but be sure to avoid being pushy and aggressive, and you will succeed!

An interview is one of the most important steps to getting the job you want. Your future career and career advancement, your salary, and the responsibilities that will need to be performed every working day depend on your meeting with the employer. Before the fateful meeting, it is necessary to obtain information about the company, proposed activities, competitiveness and prospects of the company. It would also be a good idea to make a list in advance of those issues that are important to you, but were not mentioned in the job description.

The purpose of the test “How to sell a pen at an interview”

When joining any trading company, you may be asked to sell a pen during an interview as a test task. No matter how strange the task may seem, in its subtext it has very specific goals - to identify your communication skills, to understand how quickly you navigate new situations. The test “How to sell a pen at an interview” also gives the employer an opportunity to identify your strengths and weaknesses and create a more complete picture of you as a future employee of their company. In principle, it does not matter whether it is a pen or any other object. The main thing is to hear your thoughts, evaluate how flexible you are in your judgments and attentive to your interlocutor.

At the interview

Having heard a similar version of the test task, most applicants come into a slight shock and, due to nervousness and confusion from the unexpected step of the manager, fail the test miserably. So, let’s prepare in advance how to sell a pen at an interview. Before presenting the pen, you need to say hello, say your name and the company you represent. Then figure out how to approach the buyer. Don’t forget to use the “you” respectful address. Next, go to the client. If you receive a refusal to your offer to buy a pen, clarify the reasons with related questions: “Why?”, “What exactly do you want?”, “For what purpose is it needed?” Try to ask questions that can be answered in detail - this will give you the opportunity to collect as much interesting information about the client as possible. If he is taciturn and answers with the standard “yes” and “no,” then try to formulate questions so that the client more often gives an affirmative answer.

After listening carefully to the information received, you can invite the potential buyer to focus on exactly those characteristics and properties of the pen that he is looking for.

This can be a long service life, a presentable appearance, the ink itself, the core, in principle, anything, as long as it is significant and has value for him. If you can’t sell a product at an interview, use various tricks and tricks: offer to place a special order, show your readiness to fly abroad for the desired pen model, promise to engrave the client’s initials on it. When taking the “How to sell a pen at an interview” test, use your imagination and don’t give up. Remember, the main thing is not the result itself, but the assessment of the ways to achieve it.

Employers are constantly coming up with new sophisticated questions and non-standard tasks for job seekers, a popular example discussed is how to sell a pen at an interview. Representatives of creative professions, in which it is necessary to think creatively, react, and find solutions - marketers, advertisers, analysts, sales and customer service managers - are more fortunate than others to have interesting questions and tasks.

In this material we will try to collect the largest number of ideas and tips on how to creatively sell a pen at an interview for those who intend to cope with the task, successfully pass the interview and get the desired position.

Test objectives

Understanding your goals will help you pass the test successfully. The employer or HR wants to find out:

How the applicant will behave in a stressful situation. Will he start to get nervous, wave his arms, stutter and blush, or will he calmly think about the question, react quickly, and offer a solution to the problem? Behavior will tell a lot about a future employee, so stay calm and think.
Sales skills. During an interview, an applicant is asked to sell a pen to find out whether he has theoretical training or acts intuitively and has come to try to get an unfamiliar job.
If the applicant fails to convince the interlocutor to make a purchase, the reaction to failure and experience in sales. The specialist knows: one sale out of dozens of attempts is a normal result. He will not be upset or angry, but will end the conversation with dignity.

Studying them will help you understand how to sell a pen at an interview. An example of such a situation is shown in the film “The Wolf of Wall Street”. DiCaprio's character Jordan Belfort takes a test during a lecture, and the listeners, unprepared for such a turn of events, begin to babble unintelligible nonsense and look pitiful.

There is a great example shown earlier in the film. Jordan's colleague used the basic principle of marketing: create a need and offer a product that will satisfy it. In the case of writing instruments, ask the “buyer” to write or draw something, give an autograph or phone number.

Another non-standard example of selling a pen during an interview was told in an interview by Tom Skryma, a member of the American Competitive Trail Horse Association. In the conversation, the employer mentioned that he was looking for a persistent employee who sees deals through to completion, and later offered him this test. Tom began to talk about how good it was, how good it was, and how much it meant to a business person. The employer stopped him, saying that he had heard enough and asked him to return it. Then Tom refused, citing the fact that it cost $5 and he could only buy it back and did not back down, ignoring the persuasion of the employer. He got angry and left the room, slamming the door, and Tom got his first job.

Method based on sales model

1. Establishing contact begins with greetings, self-presentations, company introductions.

2. Identify needs and present the product accordingly, focusing on them in the presentation. Ask clarifying questions: “How often do you use a pen? Every day?". So you will have two options for continuing the dialogue, depending on whether you got a cheap or expensive sample of the product: “Then I offer an option for daily use, it’s light and compact, fits well in the hand and is inexpensive” or “Surely you have a lot of pens for everyday use.” use. Let me suggest Parker for special occasions and important contracts.” Focus not on qualities and characteristics, but on the benefits that the buyer will receive.

3. Work with objections. Look for arguments, persuade. Possible objections: “I already have it,” “I don’t need it.”

- Agree, this is not an item that will last forever. At a crucial moment, you may forget it at home or lose it, and then the second one will help you out.

Add additional arguments:

— today it’s half price;

- a pencil and eraser as a gift.

4. Completion of the transaction.

Knowing common mistakes will help you avoid them. Do not use template expressions and cliches:

quality;
made of strong material;
high quality ink;
innovative technologies.

Don't invent properties that don't exist: smell, super strength, endless ink. The employer will definitely pose a clarifying question to which there is unlikely to be an honest, worthy answer.

Two ways to sell with humor and knowledge of psychology

The theoretical method with the classical scheme is good, but it is difficult to call it creative and original, so let’s consider an example of a dialogue for selling a pen at an interview and a psychological explanation of why the examples work.

Selling an inexpensive pen is very simple. They hand it to you and say:

- Now sell it to me.

Your task is to take it and, without pause, looking into the eyes of your interlocutor, answer:

— Do you want me to sell you this pen?

The interviewer will answer:

- Yes.

Quickly, without looking away, answer:

- No problem. One hundred rubles and it's yours.

There are no sales techniques used, there is no presentation, and you are not looking for arguments. Reaction speed and knowledge of psychology are demonstrated. The interviewer does not have time to switch from the leading role to the role of “buyer” and turn on resistance to persuasion. The dialogue will make you smile; there will be no point in continuing the sales game. If, in response to humor, the employer begins to get angry and be rude to you, this is a signal for you - think about why you need such a manager and how to work with him later.

The second example of selling an expensive pen at an interview for a branded, personalized or personal one, with a cheap handout pen, this method will not work.

Suppose the interviewer took it out of his own pocket and hands it to you with a request to sell it.

“Are you sure you don’t need it?”

“You don’t understand, the task is to sell it to me.”

-Can I keep it for myself?

- No, this is a test.

- So you want me to sell it to you?

- Then 1000 rubles and it’s yours.

The person answers “yes,” thereby showing that he is ready to make a deal and no persuasion is needed. Conduct the conversation calmly, with a smile, so that the employer understands that you are not serious about taking his Parker.

The article contains methods and techniques for passing the test, practical tips, the use of which will help you pass the test discussed and similar ones. We wish you good luck, creativity and perseverance!