The history of the creation of Samsung. Samsung plant in Kaluga region

The history of the Samsung industrial group began in 1938 in Korea, when a rice trading company was founded, which successfully developed, covering all new areas of activity and after 10 years became known as Samsung Trading Co, which means “three stars” in Korean.

In 1969, the company made a breakthrough into the advanced electronics industry almost from scratch. Created together with Sanyo Samsung Electronics Company “SEC”, specializing in the production of semiconductors, and soon a workshop was opened to assemble black-and-white Japanese televisions. By 1973, large-scale production of a variety of products had been established in the city of Suwon. household appliances, A joint venture became Samsung Electronics Corporation. Having adopted Sanyo technologies and engaged in the production of semiconductors, the corporation eventually became one of the largest electronics manufacturers.

In 1973, the corporate headquarters moved to Suwon ( South Korea), and in December the construction of a consumer electronics plant was completed. Later, Samsung Electronics was joined by the Korean company Semiconductor Co., marking the beginning of mass production of refrigerators and washing machines.
In 1979, production of the first household video recorders began, in 1983 - personal computers, and in next year A plant for the production of VCRs in the USA and a plant for the production of microwave ovens began operating.

By 1998, the corporation became the owner of the main share of the LCD monitor market and began mass production of digital TVs and DVD players, where special technologies allow viewing NTSC discs on PAL and SECAM TVs.

Samsung Electronics is a recognized leader in the field of digital convergence technologies and the production of semiconductor and telecommunications equipment. The most profitable for the concern was the production of semiconductors. Samsung launched the production of microprocessors for digital image and sound processing in televisions, video cameras and VCRs.

Today it is impossible to find an industry in which Samsung divisions do not operate. Literally everything is produced under this brand: from digital cameras and stereo systems to microwaves and toasters, from cars to airplanes and ocean ships. Inside the country Samsung Group forms more than 50% of the country's total budget. The corporation employs almost 500,000 employees around the world, and the city of Suwon, where Samsung Electronics is headquartered, is called “Samsung City.” By 2020, the company plans to become one of the top five largest brands in the world.

In Russia, Samsung has become a popular brand. In September 2008, a plant for the production of household appliances was opened on the territory of the Vorsino industrial park in the Kaluga region. Today, the plant produces all televisions and monitors sold in Russia. The product range includes LCD, LED and plasma TVs, LCD monitors, Blu-Ray players and home theaters. In the spring of 2010, the Samsung plant began production of 3D LED TVs. Equipment manufactured at the Samsung plant
in the Kaluga region, and is also supplied to Ukraine, Belarus and Kazakhstan.

Service work on the repair of Samsung equipment is carried out by a network of ASCs throughout the country. Out-of-warranty repairs of Samsung TVs, urgent repairs of Samsung DVDs, inexpensive repairs of Samsung monitors, high-quality repairs of Samsung home theaters and other electronic and household appliances from this manufacturer are offered by our service center.

It's time for some great fucking stories. This time I will tell you the history of Samsung Corporation, where it started, how and where it went, and what it finally came to. To whom and what does it owe its development and what it looks like now.
It all started around 1932, when young Lee Byung-chul, the son of fairly wealthy peasants and a graduate of Tokyo University, opened his warehouse in the small city of Daegu, selling rice flour. Yes, yes, if you want to be largest producer phones (like Nokia or Samsung), start a business completely unrelated to this - make paper, sell flour, rescue kittens.

At that time, all of Korea was a colony of Japan, which in every possible way stifled the spirit of entrepreneurship, which is why the country was in fact a very large vegetable garden with a very poor population.
Cheap labor provided great prices for goods, and by 1938 our hero became the first to transport flour to China. Things went well and the man began to transport not only flour, but also rice, sugar, fish and other things. people need nonsense for survival, taking it away from the poor Korean workers. It was then, in 1938, that it was registered trademark Samson Trading (this is how the name Samsung is correctly pronounced)

Samsung literally means “three stars,” which you can see on all early versions of the logo. There is a beautiful legend that the name was given in honor of his three sons, but the problem is that in 1938 he didn’t have them yet and he hardly even thought about it.

Things were going uphill and by the beginning of the Second World War Lee was fully armed: when American troops landed on the peninsula, its factories producing various kinds hat were quickly converted into factories producing beer and vodka, which good-natured and wealthy Americans happily bought at even rather inflated prices, creating capital for Lee Biong.

In 1950, the Korean War began - North Korea against the south. The entrepreneur's warehouses and factories were burned or looted, and Lee himself was put on the northerners' hit list for aiding and bribing the then (and first) president of South Korea. Chul, realizing that things are bad, is going to flee to the south.

There is another legend that is gradually growing into two. One by one, he collects all the money and gives it to his driver, whom he sends to the south, but the driver is caught in the middle of the journey and taken prisoner. However (!) he manages to hide the money in one of the houses, which later (!) burned down, but by a lucky chance (!) the chest with the money survived and Lee Byong subsequently miraculously (!) finds it.
According to the second legend, Chhun accidentally (!) finds someone else's burnt house and someone else's money in a chest, which he later uses to degenerate the business.
These are the Korean legends.

After the capture and execution of the first, evil president of South Korea, the second, good one comes to power, who begins a series of industrial and economic reforms. In particular, an attempt was made to replace the import of goods own production. To do this, the president asked the United States for thousands of money for development, in fact brazenly stealing it and spending it on women and booze. Our hero didn’t get the booze and the chicks, but in addition to money, the United States also handed out orders for the production of all sorts of products, on which the newly recreated Samsung could make good money. It was during this period and for these orders that companies such as Daewoo, LG (formerly GoldStar) and Hyundai were created, rather large companies today.

By the end of the sixties, the founder of Samsung became the most influential and largest entrepreneur in the country. Realizing that the story with the president and his factories could repeat itself, he begins to travel to Japan, establish contacts with the mythical traders there, and Sanyo becomes the first sign, merging with which Samsung receives the Group prefix and the Samsung Electronics division.

While the head of Samsung was traveling around Japan, a coup occurred again in his homeland, and again the evil president was in power! Lee Biong, without wasting a moment, talks with the new president and convinces him that it is his company that is capable of leading the country out of crisis, wars and bringing happiness and joy in the future and throughout the planet. But to do this, he had to be made the head of economics, and his company had to be given the best and largest orders. And the president agreed.

Here it is worth making a note about the personality of the main character. He was a cunning, crafty man. Only his desire for profit and life saved his skin and literally begged for such privileges. Don't think that he was a kind entrepreneur who loved his employees and earned the respect of the president.

Samsung Group begins to actively engage in the production of paper (the government gave Samsung the care of the only paper factory) and fertilizers (again, the only ones in the country), they began to build and restore hospitals, hotels, universities, engage in insurance, and by the year 70 Samsung took up heavy production. The corporation in fact began to serve the country, continuing to increase Lee's fortune.

In parallel with this, the company decides to enter a new market - electronics, starting to collect hair dryers and black and white TVs with the help of Sanyo. At some point, realizing that they could do all this without Sanyo, they said goodbye to the company, making their own components for TVs and hair dryers.

At the same time, democracy comes to the country (this time for real) and the flow of money and government orders stops, many institutions, such as hospitals and schools, are transferred back to the state, Samsung has to tighten its belts. The entire board, which consisted of Lee's close and distant relatives, on his own order, was dismissed and European and Western experts were hired in their places, who could not only preserve the current one, but also increase it (what was once found in the ashes , lol).

In 1983, the company began producing computers and components.
In 1987, the company's founder, Lee Byung-chul, died in Seoul at the age of 77.
By 1991 production begins mobile phones.

But most of all, Samsung, of course, “rose” in monitors and televisions; factories were erected in many large countries in order to fully supply domestic markets. So, for example, all Samsung TVs and monitors sold in Russia are produced at the company’s plant in the Kaluga region.

Now Samsung is not just a multi-billion dollar company, but also a leader in many industries, collecting not only well-known phones and electronics. In addition, Samsung does not hesitate to continue to engage in the chemical and heavy industries, build houses, cars, planes, ships, as well as issue loans and insurance. Samsung is an elegantly structured corporation, with branches in different industries that not only generate income, but also help lead its main directions forward.

For example, the construction division can build factories, the light industry division can sew clothes for workers in these factories, and the finance and credit department can insure life and issue loans. The automobile concern produces cars for various kinds of managers, and the plant itself produces those same monitors and televisions.

The experience that the company gained in raising the country as planned was not forgotten, but, on the contrary, was wisely applied.

6 years ago

May 2nd, 2015

The image shows a warehouse in Daegu, where the history of Samsung began.

Few people probably know that Samsung began as a shop selling vegetables. The founder of the company is Lee Byong Chul. Lee's store sold vegetables and herbs grown in nearby fields. The company brought in good money, so Lee decided to move to Seoul, where he started processing sugar and later founded a textile factory. Lee tried to make the word “diversification” his slogan. Samsung was involved in many things - insurance business, security, retail trade.

Now Samsung, in addition to producing a variety of electronics, is engaged in the production of polymers, oil refining, makes tankers, military equipment and even cars(which are called Samsung). The company is also involved in finance, insurance, textile production, and owns a chain of hotels, resorts and amusement parks.

Let's remember how it all happened.

The ability to balance on a knife-edge, instantly respond to changes and be always on the alert - these are the distinctive qualities Samsung. Many Korean companies sank, unable to withstand all sorts of “purges” and persecutions, but Samsung not only survived, but also became a transnational corporation.

Based on the biography of Samsung founder Lee Byong Chul, you can make an action film in the spirit of Jackie Chan. Li Biong called his small trading company in 1938 “ Three Stars» ( Samsung Trading Company). It is said that this was done in honor of Li's three sons.

Samsung Group "Three Star" logo (late 1980s - 1992)

None high technology this company had no idea then, quietly supplying rice, sugar and dried fish to China and Manchuria. It was seen as a protest against dependence on Japan, and Samsung gained a reputation as a patriotic entrepreneur. During World War II, the United States landed on the Korean Peninsula and liberated South Korea from the Japanese. By this time, Li Biong was operating a large production plant rice vodka and beer. These products sold well to the American army and Li Biong's business went uphill. In 1950, a war broke out on the Korean Peninsula between the communist North and the pro-American South. And for this, the North Korean communists put the name of Lee Byong Chul on the hit list as an accomplice of the puppet regime.

If Lee hadn't smelled the heat, reinvested all the profits, and turned all the proceeds into cash, Samsung would have died. How the money stuffed into a wine box survived is a separate story. The car in which they were transported was confiscated, the house in which they were hidden was completely burned down, and wooden box just got charred! And Samsung, as they say, has risen from the ashes.

The second time Lee was put on the execution list was under Park Chung Hee. Formally, for illegal enrichment from government supplies and economic sabotage, but in reality for rubbing shoulders with the Japanese, trying to learn from the experience of the zaibatsu (chaebol in Korean, but in our opinion something like a powerful clan).

After a sincere conversation with General Lee, not only was he not shot, but he was appointed head of the entrepreneurs of Korea. Samsung has become a concern that accepts government orders and enjoys all kinds of subsidies and benefits.

In the 60s, the Lee family expanded its business: it built Asia's largest fertilizer production, founded the Joong-Ang newspaper, built ships, hotels, universities and hospitals, and created a citizen insurance system.

In 1965, South Korea restored diplomatic relations with Japan. Lee Byong Chul reached an agreement with the Japanese leadership on technological support radio-electronic industry, which was emerging at that time in South Korea. As a result, in 1969, together with the Japanese company Sanyo, it was created Samsung - Sanyo-Electronics (SEC). It began to specialize in the production of semiconductors and a few years later became the property of Samsung. In 1970, cooperation with Sanyo Electric led to the merger of companies and the creation of a corporation Samsung Electronics.

In general, everything that happened before the 70s somehow loosely correlates with the image of a modern corporation, and its real predecessor can rightfully be called Samsung-Sanyo Electronics - the first joint Korean-Japanese venture. True, cooperation with those same zaibatsu turned out to be not the most successful - the Japanese were clamping down Newest technologies and they only shared outdated ones, and the prices for components were raised. This is one of the reasons for removing Sanyo from the company name - the Koreans simply learned to make semiconductors themselves.

Since August 1973, the company's main office began to be located in Suwon (South Korea), and in November the construction of a plant for the production of household appliances was completed. At the same time, the Korean company Semiconductor Co. joins the corporation, as a result of which mass production of washing machines and refrigerators began.

In 1977, the company's export volumes exceeded 100 million US dollars. In 1978, Samsung opened its first representative office in the United States. In 1979, the first consumer video recorders were released. However, half the cost of the product had to be given to the Japanese for the use of their technology and design. In addition, in other countries, Samsung products were sold under other brands or at very low prices.

As a result of the economic crisis that swept South Korea in the late 70s, Samsung Electronics began to generate losses. In response to this, Lee Kun-hee, the son of the company's founder, decided to reform the company. He reduced the number of subsidiaries, stopped subsidizing divisions, and put the quality of products at the forefront. These changes had a positive impact on financial condition company - Samsung Electronics' revenues increased again. At this time she joined the company Korea Telecommunications Co, which was renamed Samsung Semiconductor & Telecommunications Co.

By the end of the 70s, Samsung Electronics had become the flagship enterprise of the Lee empire, and in the late 80s there was an economic crisis in Korea, and the company became unprofitable.

Samsung again had every chance to cease to exist, but this did not happen, since Lee the Second (Kun Hee) developed a rescue plan long before the crisis. Everything was planned to change, with the exception of wives and children. The key point in the restructuring was a shift in priorities - quality became more important than quantity. Perestroika lasted 10 years and was crowned with success. One after another, companies went bankrupt: Hanbo, Daewoo, Huyndai, while Samsung increased exports and established itself in the global high-tech market.

Samsung announced its first computer in 1983

In 1983, Samsung Electronics launched its first personal computers (Model: SPC-1000). In the same year, the following were released: a 64M DRAM chip with a memory capacity of 64 MB; a player that could read regular CDs, CD–ROM, VIDEO–CD, PHOTO–CD, CD–OK. In 1984, a sales office was opened in England, a production plant was built audio and video equipment in the USA, as well as a production plant microwave ovens(2.4 million pieces per year).

In 1986, Samsung Electronics received the title of " Best company of the year» from the Korean Management Association. In the same year, the company produced its ten millionth color television, opened sales offices in Canada and Australia, and research laboratories in California and Tokyo. From 1988 to 1989, company representative offices were opened in France, Thailand and Malaysia. By 1989, Samsung Electronics ranked 13th in the world in the production of semiconductor products. In the fall of 1988, the corporation merged with Samsung Semiconductor & Telecommunications Co.

In the 90s, Samsung Electronics intensively expanded its activities. In order to improve the management structure, in December 1992, Samsung Electronics introduced one system presidential administration. In 1991-1992, the development of the personal mobile devices, and also developed mobile phone system. In 1994, sales reached 5 billion US dollars, and in 1995, export volume exceeded 10 billion US dollars.

The year 1995 can be called a turning point in the history of Samsung - the beginning of the company's transformation into a high-quality brand. The symbol of this moment is a photograph in which 2,000 employees smash defective Samsung products to smithereens - 150 thousand faxes, mobile phones and other devices. Samsung Group survived the last Asian crisis in 1997 with a new president, Jong-Yong Yun. Sacrificing his tail to save his life, Yun liquidated dozens of secondary businesses, fired a third of the staff, breaking the practice of lifetime employment, and bet on emerging digital technologies.

As you can see, while other companies were engaged in research and one after another released the world's first new products - a compact disc, a transistor radio, a video camera, etc., Samsung survived, struggled with difficulties and developed. So it’s impossible to say about this company that some distant year it came up with something innovative and everyone loved it. Samsung's hit products come precisely from the current millennium.

It’s even hard to imagine that this company once produced b/w TVs and other goods at “reasonable” prices. Today, Samsung has become one of the most innovative and successful players in the consumer electronics and semiconductor market. It is the world's leading manufacturer of memory chips, flat panel displays and color televisions.

The company was a pioneer in the development of SDRAM, the ultra-fast memory chips used in personal computers, and a special memory chip used in the Sony PlayStation 2 video game console. A camera phone the size of a credit card! A third generation phone that receives satellite TV programs! The smallest multifunction printer in the world! And what’s most amazing is that in the summer of 2005, Samsung’s brand value surpassed Sony for the first time! This was calculated by one of the British research companies.

By 1998, Samsung Electronics had the largest share of the LCD monitor market and began mass production of digital TVs.

In January 1999, Forbes Global magazine awarded Samsung Electronics annually awarded prize Best Consumer Electronics Company».

In the TV market, Samsung definitely surpassed not only Sony, but also Philips, and did so back in 2003. At the CeBIT exhibition in 2004, Samsung wiped everyone's noses by presenting the world's largest 102-inch plasma panel (more than two meters!), Even the head of Oracle Larry Ellison signed up for the queue. LCD TVs of new models were appreciated by magazines and experts, noting this in various categories such as “ Best buy" and "5 points". And the LN-57F51 BD LCD TV was even called a representative new era TVs. Of course, with it you don’t even need to darken the room, since the picture quality does not depend on the ambient lighting.

Hardly a week has passed since Samsung announced something remarkable. Like the world's first mobile phone with a built-in five-megapixel camera (now this is of course no longer shocking) or the same.

No company has such a range of proprietary technologies as Samsung. A bit boastful, but it seems to be true, since Samsung is a real manufacturing company, and not a sticker of labels on other people's products. Suffice it to say that Samsung is the only company in the world, which produces laptops and monitors on its own own factories without using the services of OEM suppliers.

But Samsung is not only a high-tech factory, as it might seem, but also a recognized R&D center.

Byong Chul Lee, founder of Samsung Trading Co

Byong Chul Lee died in 1987 from lung cancer. In one of the Samsung offices, in honor of the blessed memory of its founder, a commemorative bust made of bronze and marble was installed.

Commemorative bust of the company's founder

From the day of Byong Chul Lee's death to the present (with a break in 2008-2010), the board of directors of Samsung has been headed by the founder's youngest son, Lee Gong Hee. His appointment to the post of head of the board of directors went against all Eastern traditions, according to which the eldest son inherits most of the family property.

Founder's son - Lee Gun Hee

At the end of 2012, Lee Gun Hee appointed his son Jay Lee to the post of deputy board of directors, effectively recognizing him as the heir to the Samsung empire.

Jay Lee - heir to the Samsung empire

The post of CEO and Vice President of Samsung Electronics Co is occupied by Kwon Oh Hyun, who took office by decision of the company's board of directors on June 8, 2012.

Kwon o Hyun – CEO and vice presidentSamsung Electronics Co

Today Samsung Electronics is a transnational corporation with offices in 47 countries and employing 70 thousand people. The company occupies a leading position in the production of semiconductor and telecommunications equipment, as well as in the field of digital convergence technologies. The company consists of four main divisions: Digital Media Network Business, Device Solution Network Business, Telecommunication Network Business and Digital Appliance Network Business. In 2005, the company's sales amounted to $56.7 billion, and net profit- $7.5 billion.

But look how history could have turned out. After all, Samsung could be the first to buy Android!

Let's remember 2005. There are no smartphones yet (at least as we know them now), operators control all the content, there is complete confusion with operating system versions, and what works on Motorola is unlikely to run on Samsung. Application developers are running away from smartphones like they're on fire, and those who want to do it are forced to literally write new code for each model separately, often more than 100 options at once.

Revolution, however, is in the air. Andy Rubin begins working on an operating system that was first intended for digital cameras, but then took over smartphones. He started as an engineer at Carl Zeiss, but then worked on operating systems for pocket computers. He had the experience and support of several other engineers. In October 2003, he launched the Android project, but a year later the startup ran out of money and began searching for investors.

We all know now that eventually Ruby comes to Google and everyone lives happily ever after. But few people know that at first Rubin went with the newborn Android to Samsung. The entire team of eight Android engineers flew to Seoul to meet with what was then the largest phone manufacturer.

Rubin had a meeting with 20 Samsung executives to introduce Android, but instead of enthusiasm or just questions, the response was silence.

What kind of army do you want to create this with? You only have six people. Are you high? - that's what they said. They made fun of me in the meeting room. This happened two weeks before Google bought us,” Rubin writes.

In early 2005, Larry Page agreed to meet with Andy and after the presentation of Android, he not only agreed to help with money - he decided that Google would buy Android. The entire mobile industry was changing before our eyes, and Page and Brin watched this with concern, fearing that giants like Microsoft would seize the initiative.

In hardware and electronics stores you can find a large number of various phones. The Samsung brand is popular. The manufacturer of this company is South Korea. The company produces many useful things for the home that make people's lives easier. Therefore, this manufacturer has earned trust among companies selling household appliances. Samsung Galaxy is also produced by this company.

About company

Samsung Electronics is a world leader in the sale of electronics, household appliances, and mobile phones. The company also produces semiconductors, telecommunication systems, and memory chips. The company is considered a subsidiary of Samsung Group. It employs more than 300 thousand people.

You can find many products produced by Samsung. The manufacturer is known for producing household appliances, electronics, televisions, vacuum cleaners, and washing machines. The range also includes smartphones, digital cameras and headphones.

Production of electronics and household appliances

In 1969, Samsung, together with Sanyo, founded a semiconductor manufacturing company. Later, these institutions were merged. This is how Samsung Electronics came into existence, which in a short period became a leader in the field of technology production.

Since 1972, black and white televisions began to be produced. Later, refrigerators and washing machines, as well as color televisions. In 1980, Samsung computers began to be produced. The manufacturer focuses on consumer demand, so it has launched the production of laptops, smartphones, and tablets. Since the 1990s, telephone manufacturing has become popular, which is still in demand today.

The company began producing digital cameras, since they were more in demand than film cameras. To date, 124 offices have been opened in 56 countries. The company operates on the basis information technologies, telecommunications, digital media technologies.

Producing countries

Nowadays you can find a large number of Samsung products in stores. The manufacturer of this brand is South Korea. But depending on the type of product, the country of assembly may differ:

• Double-chamber refrigerators are assembled in Poland.
• Hoods, hobs And dishwashers- in China.
• Washing machines, televisions and stereo systems - in Russia.
• Microwave ovens, split systems - in Malaysia.
• Vacuum cleaners, tablets, smartphones - in Vietnam.
• Ovens - in Thailand.

Therefore, the manufacturer of the Samsung TV, for example, is South Korea, but the assembly can be carried out in Russia. You need to purchase goods in specialized stores. The products are provided with a warranty from the manufacturer, under which repairs are carried out in the event of equipment breakdown.

"Samsung Galaxy"

Samsung phone manufacturer is South Korea. There are many models of this technology, differing in functions and appearance. But every gadget has modern design, necessary services and convenient to use.

The phones have high-quality sound, both from headphones and speakers. It is enough to charge the battery once to have enough energy for a long period. Phone operation is fast and comfortable. Many devices have slots for 2 SIM cards, which makes the equipment multifunctional.

By default, the required applications are running. The image quality is also excellent. Moreover, the prices for phones are quite affordable compared to many other brands. Nowadays, many consumers choose these types of phones, since they have remained popular for many years due to their reliability.

Samsung equipment has long been in demand among buyers. The company is constantly improving, releasing new devices. Electronics and Appliances They are quite affordable and also have stable performance. Many users are satisfied with this technique.