Apple. History of the sign
You can type the Apple logo on the keyboard of almost any Apple (and not only) device. Agree, Pay and Music looks much cooler than regular text! In addition, this way you can reduce the amount of text by 4 characters, which can be critical when writing a post for Twitter or Instagram.
If you have a Mac, then you've probably already noticed that there is no shortcut for the Apple icon on your keyboard. However, dialing it is not that difficult.
Character encoding
The Apple logo symbol displays correctly on all iPhones, iPads, iPod touches, Macs, Apple TVs, and Apple Watches. On iOS, macOS and tvOS you can print it, but on watchOS you won’t be able to get it in dictation or drawing mode.
On third-party platforms and browsers like Google Chrome, Mozilla Firefox and Microsoft Edge, the symbol may appear as a blank square, a strange icon, or something else entirely.
This is not Apple's fault.
Both the Apple and Windows logos are part of extended character sets because standard set Unicode cannot include corporate logos. Due to limited implementation, such characters may not be readable on other platforms.
In ASCII encoding, the following meanings correspond to the Apple logo:
- Decimal code: 240
- Hexadecimal code: F0
- Unicode: U+F8FF
- Make sure the Num Lock key is active, press and hold the left Alt key
- On the numeric keypad, enter 0 2 4 0
Important: Be sure to enter a 0 at the beginning, although in Unicode the decimal code for this character is simply 240.
Don't worry if your laptop doesn't have a numeric keypad: you can still enter special characters. For this:
- Open the document where you want to add the Apple logo
- Type on the keyboard F 8 F F
- Click Alt-X
The Apple logo will appear where the cursor is in the document.
Note that entering characters via alt will not work if the selected font does not provide graphic image the desired symbol. If this is your case, but you still need this symbol, simply enter it using a different font (Baskerville Old Face will do), copy and paste it where you want in the document.
HTML
The Apple logo and any other special characters can be used in blog posts and web pages using HTML. To do this, enter the value of the character in Unicode - in our case it is F8FF.
So, to use the Apple logo on a web page, you need to enter the following in an HTML editor:
In the preview mode, you will see that a symbol has appeared in place of the code.
The emblem of a bitten apple on expensive and fashionable devices today will surprise few people. It is clear that Apple's apple logo symbolizes not only good taste, but also the financial wealth of its owner. True, few people know the history of the creation of the logo. This is what we will talk about now.
Piece of art
In its first year, Apple Computers used a completely different logo, which depicted a scene from the life of Isaac Newton as he rested above an apple tree. There was also a line from W. Wordsworth’s poem “The Prelude”, which talks about the thoughts of the scientist. But Steve Jobs' friends rejected this logo, unanimously saying that it was simply unrecognizable for the computer market, so it should be replaced with something lighter.
Apple week
Then the matter could not have happened without an advertising agency. In 1977 Jobs turned to his friend, the director of Regis McKenna, with a request to help create a logo that must include an apple. Designer Rob Yanov zealously got down to business, and for a week he ate exclusively apples in order to wait for that one creative idea that is now pleasing to the eyes of Apple Computers followers.
Steve liked the current logo, but the monochrome design had to be changed to brighter shades. The thing is that Jobs planned to flood the market with color devices, so in this case the shade of the apple mattered. Printing costs did not frighten the future billionaire.
Myths of the “rainbow apple”
The multi-colored logo has given rise to many rumors and legends, all of which are related to non-traditional orientation. Many said that the rainbow symbol meant support for sexual minorities throughout America. But it is known that the first mention of the rainbow flag - a symbol gay was a year before the appearance of the bright Apple Computers logo. As you can see, there is little connection.
Others whispered that the bitten apple would canonize the death of mathematician Alan Turing, who faced a couple of years of imprisonment for homosexuality. True, he did not live to see the trial, but simply injected poison into the fruit and bit into it.
And again monochrome
For more than 20 years, the multi-colored logo has symbolized Apple. But in 1998, Steve returned to the company, which at that time was in debt and was unlikely to think about opening an Apple Store in Prague. It was in those years that the company so needed radical changes, which Jobs carried out. Latest development- the iMac G3 case designed by J. Quince simply saved the company from ruin.
The technology that entered the computer market has become simply iconic. She was sold like hot cakes. She has appeared in magazines, newspapers, and even in films! But most importantly, in the hands of numerous fans from all over the globe. It was then that the company's management changed the logo to a monochrome sample, because bright colors would look more sloppy. This is how we still see him. So, by doing
Many people know that Apple this moment- the most expensive brand in the world. But no one knows about the “bitten apple.” Why is it bitten? Who is Ron Wayne? We will learn about this further...
Start:
Ron Wayne, Co-Founder of Apple Computers Co.The first logo was created by Ron Wayne.
At the time, Ron was the third co-founder of Apple, owning 10% of Apple shares. But after 11 days of registration, he sold them for 800 Dollars.
You can call him, forgive the rudeness, a loser. If Apple is now the most valuable brand, then Ron would be a Billionaire at the moment.
The first logo is not like all subsequent ones. It's something like a work of art. There was Newton on it, and above him was that ominous apple that would change the life of the Physicist, Alchemist, in general - scientist - Isaac Newton.
If you look at the frames of the logo, you will notice a certain inscription: " Newton... A Mind Forever Voyaging Through Strange Seas of Thought... Alone..."(Newton... The mind that sails alone through strange seas of thought).
Rainbow Apple?
Agree, the first logo was very interesting. But at that time it was of little use for business.
Then Steve Jobs set the task to create a simple, light, memorable logo that would not be associated with fruits or vegetables, but would be associated with Apple.
And then he turned to Rob Yanov, to graphic designer. He explained how the logo was created on the Revert To Saved blog
Rob bought some apples, put them in a bowl, and thought about how to create a logo. He wanted to eat an apple and bit into it. And then, like Newton, it was as if he had been hit on the head. The similarity of the pronunciation of Byte and Bite (Byte and Bite) also came to his aid.
And Yanov created a new “logo” in a week.
But why is it colorful? There are many myths, such as that the logo was created in honor of Gays, because Apple supports them. But the “logo” was invented a year before the rainbow colors were accepted into the ranks of Gays.
What then? Why did Rob use Rainbow? Let's figure it out.
It turns out that these six colors were depicted on the "apple" due to the fact that Apple monitors were color and showed these colors.
Black is the color of courage...
The rainbow logo lasted for 22 years. A very long time. 1998 At that time, Steve, who had been ousted from Apple, returned. At the time, Apple was in a difficult position. Competitors, innovations...
Jonathan Ive, currently known as the Designer, Vice President of Apple and the “Creator” of iOS 7, has created the new iMac G3 case.
New colorful computers literally pulled Apple out of a cloud of problems. But it’s somehow strange to use colored apples on a colored Mac. Realizing this, Apple abandoned the old logo and adopted the color black.
Since 1998 - The black, dark “logo” of the apple will be with Apple.
Metal and Aluminum - new perfection
2007 Apple begins to launch the first iPhones. And at the same time, he refuses Computers in the name, saying that Apple will create different products for life. And it turns out Apple ComputersWe need to create a new logo. So that it is suitable for both the new iPhone and the future iPad. Jonathan Ive, again, came up with a new logo, gray, it looks like a mixture of metal and aluminum with a sheen.
This “logo” is still used by Apple to this day. In the meantime, we need to wait until Apple thinks of changing its “logo”.
On the pages of our website we have already talked about the history of the creation of the store, as well as the voice assistant. Today we will talk about an equally important thing - about Apple logo, which is known throughout the world. Not everyone knows exactly how the MacBook Pro differs from the Air, but almost everyone instantly recognizes the logo in the form of a bitten apple. In this article we will talk not only about who and when it was created, but also what the company’s earlier logos looked like.
So, Apple's first logo was completely different from today. Him in 1976 created by the third co-founder of the company Ronald Wayne, who is rightfully considered one of the biggest losers of the 20th century. The fact is that he sold his 10% stake in the company 11 days after its registration. Given Apple's annual growth, Ron would now be a billionaire, worth about $40 billion.
The logo depicts an English scientist Isaac Newton, on whom the apple will soon fall. On the edges of the logo you can see the inscription: Newton... A Mind Forever Voyaging Through Strange Seas of Thought... Alone (Newton... A Mind Forever Voyaging Through Strange Seas of Thought). This is a line from William Wordsworth's autobiographical poem "The Prelude." It is worth saying that the logo turned out to be very interesting and unusual, but completely unsuitable for a technology company. So in less than a year Steve Jobs contacted a graphic designer Rob Yanov, who was required to create a modern, recognizable and good-looking logo.
The result was a well-known bitten apple, which is still the Apple logo today. However, then, in 1976, it was multi-colored. The colors were not chosen by chance: they symbolize the fact that Apple in those years was one of the few to produce computers with color monitors that could display six colors. They found their place in the logo, and the colors are arranged in a completely random order.
IN 1998 year, welcome back to Apple Steve Jobs the logo was changed to a single color black, which we can still see on our Macs. It looks concise and simple, reflecting very well the basic idea of all Apple products. However, on WWDC 2012 the company used a different, very unusually colored logo.
We must admit that it looks very nice, but expect that the company Once again will change the logo, stupid, since another option was used. Apparently, the company will delight us with new versions of the logo every year. WWDC, indirectly reflecting the direction of development for this year.
Well, as we see, the logo itself famous company the world has come a long way before reaching its final version. However, we need to thank for its creation Rob Yanov, who owns the very idea of the bitten apple, so well recognized today throughout the world.