About Samsung. Samsung plant in the Kaluga region

10.03.2012 / 160

Interesting information about the Samsung brand. Reference data about the brand Samsung.

In the 1930s, entrepreneur Lee Byeong-chol opened his rice flour business in Korea. A small warehouse in the city of Daegu is the beginning of a great story for Samsung. At that time, Korea was a colony of Japan, and it was quite difficult to engage in private business in the country. However, already in 1938, Li managed to create the first independent export channel from Korea to China and Manchuria. The active development of the supply of food products such as rice, sugar and dried fish made it possible to officially register the Samsung Trading Company trademark. The foreign (for Korea) origin of the name was the result of the far-reaching, ambitious plans of the Korean entrepreneur: by the end of the 1950s, Lee Byung was going to establish trade with the countries of the American continent. And after the US troops landed on the Korean Peninsula, the products of the plant for the production of rice vodka and beer began to be sold to representatives of the allied forces. The Korean War put an end to this business. Warehouses were looted and burned in the same way as the main factories of the company.

There is a legend that on the ruins of a burned house, Lee Byung found a hidden box with money, which he invested in his new business. It was a textile factory, a sugar factory, and later an insurance business. Lee Byung quickly grew rich despite the fact that the average per capita income in Korea in the 1960s did not exceed $80. It is worth noting that at that time, even in the capital, Seoul, there was no permanent electricity, electricity was supplied for several hours a day, and there was no centralized water supply. Not surprisingly, a quick military coup toppled Syngman Rhee, president and close friend of Lee Byung, who, as a wealthy businessman, was part of the inner circle of the disgraced ruler. Lee Byungchol himself was imprisoned for bribery and close acquaintance with the deposed president.

The new president of South Korea, General Park Chung-hee, began industrial and economic reforms. A program for the development of the industrial sector of the economy was developed, an increased focus on exports was supported by close relations with the United States, it was supposed to take foreign loans, purchase raw materials and modern technologies, and re-use the profits to purchase raw materials and equipment. The Korean reformers concluded that a stable economy should be based on large concerns, but they needed to be created in the shortest possible time, so government loans and loans were provided to the most prominent businessmen in Korea. They were secured by government orders, while certain legal and tax breaks made it possible for small enterprises to grow into vast conglomerates. Among the successful entrepreneurs was Lee Byeongchul.

Thus, 30 large companies were created (chaebols - "cash families"). Among them, in addition to Samsung, were Daewoo, Hyundai, Goldstar (LG), etc. Each "monetary family" had its own direction: Daewoo - car production, Goldstar - household appliances, Samsung - electronics, Hyundai - construction, etc. d.

The economy of South Korea developed at a rapid pace from 6 to 14% per year. The increase in exports during this period amounted to 30%. So in 1969, when Samsung, after merging with Sanyo, began producing black-and-white TVs, only 2% of the population in Korea had them.

The merger of Sanyo and Samsung marked the beginning of one of the largest sectors of the Samsung Group - Samsung Electronics. The company managed, albeit with heavy losses, to survive the economic crisis of the 1980s. The price of the crisis is several non-core divisions, a sharp reduction in the number of subsidiaries. With the advent of Li Gong Hee, a whole range of reforms was proposed, which included not only a complete restructuring of the company, but also a change in the very foundations of management: the company had to fully comply with the conditions of the free trade law. The proposals to change the policy towards external investors were supposed to increase the company's attractiveness for subsidies, as the conglomerate lost financial support from the state.

Until the 1980s, the shares of the companies belonging to the concern were circulated only in South Korea, while they were in rather low demand from investors. The reason is the traditionally Asian administration according to the principles of Confucianism: only representatives of the Li family were at the head of the board. The levers of influence on decision-making in the field of company management were completely absent from external investors. In addition, traditional management meant lifelong employment and career advancement for years of service.

Marketing changes were introduced, a complete reworking of the company's mission and a change in its symbol. The first two company logos featured three red stars. But the management of Samsung, considering the former logo inappropriate for the image of an international corporation, decided to replace it. It was then that the modern emblem saw the light of day - a dynamically inclined blue ellipse with the name of the company written inside. Excellent design and a large-scale advertising campaign have done their job: the logo has become one of the most recognizable in the world. Advertising students at top universities are now studying the Samsung logo change as an example of an exceptionally successful rebrand.

When developing a new emblem, it was not without oriental philosophy. According to the representatives of the company, "the elliptical shape of the logo symbolizes movement in the global space, expressing the idea of ​​renewal and improvement." These changes continued until the 1990s.

In 1983, the production of personal computers was opened.

In 1991-1992, the development of the first production of personal mobile devices and mobile telephony was completed.

Finally, in 1999, the Forbes Global Consumer Electronics Award went to Samsung Electronics.

One of the most important areas is the creation of LCD panels (monitors) and TV, this is evidenced by the ubiquity of production. Samsung Electronics monitor manufacturing plants are located in South Korea (Suwon) (1981), Hungary (1990), Malaysia (1995), Great Britain (1995), Mexico (1998), China (1998), Brazil (1998), Slovakia ( 2002), India (2001), Vietnam (2001), Thailand (2001), Spain (2001).

In 2008, a TV production plant was opened in Russia (Kaluga region), the company assembles LCD and plasma TVs. The plant has a workshop for the production of plastic parts of the body of the product, but the line is not fully loaded and the main part of the devices is assembled from imported parts (mainly made in China) (November 2008).

The main production in the suburbs of Seoul became loaded with the manufacture of the highest quality displays (of all those produced by the concern), a 6 sigma control system was introduced at this enterprise. Here they develop new models, test, create the first series of products, and after successful implementation, they distribute the workload for the manufacture of a new product between factories around the world. This standard has been introduced at most of the concern's factories, for example, it is a corporate strategy for the operation of the Samsung SDI division.

May 2nd, 2015

The image shows a warehouse in the city of Daegu, from which the history of Samsung began.

Few people probably know that Samsung began as a shop selling vegetables. The founder of the company is Lee Byong Chul. Lee's shop sold vegetables and herbs grown in nearby fields. The company was making good money, so Lee decided to move to Seoul, where he worked as a sugar refiner and later founded a textile factory. Lee tried to make the word "diversification" his slogan. Samsung was involved in many things - the insurance business, security, retail.

Now Samsung, in addition to the production of various electronics, is engaged in the production of polymers, oil refining, makes tankers, military equipment and even cars (which are called Samsung). The company is also engaged in finance, insurance, textile production, owns a chain of hotels, resorts and amusement parks.

Let's remember how it all happened.

The ability to balance on a knife edge, instantly respond to changes and always be on the alert - these are the distinguishing qualities Samsung. Many Korean companies went under, unable to withstand all sorts of “cleansing” and persecution, and Samsung not only survived, but also became a transnational corporation.

According to the biography of the founder of Samsung Lee Byong Chul, you can shoot an action movie in the spirit of Jackie Chan. In 1938, Li Biong named his small trading company " Three stars» ( Samsung Trading Company). It is said that this was done in honor of Li's three sons.

Samsung Group logo "Three Stars" (late 1980s - 1992)

At that time, this company did not even think about any high technologies, quietly supplying rice, sugar and dried fish to China and Manchuria. It looked like a protest against dependence on Japan, and Samsung gained a reputation as a patriotic entrepreneur. During World War II, the United States landed on the Korean Peninsula and liberated South Korea from the Japanese. By this time, Li Biong had a large production plant rice vodka and beer. These products sold well to the American army and Li Biong's business went uphill. In 1950, a war broke out on the Korean Peninsula between the communist North and the pro-American South. And for this, the North Korean communists put Lee Byong-chul's name on the death list as an accomplice of the puppet regime.

If Lee hadn't smelled the fried food, reinvested all the profits, and turned all the proceeds into cash, then Samsung would have died. How the money stuffed into the wine box survived is a separate story. The car in which they were transported was confiscated, the house in which they were hidden was completely burned down, and the wooden box was only charred! And Samsung, as they say, has risen from the ashes.

The second time Lee was on the death list was under Park Chung Hee. Formally - for illegal enrichment on government supplies and economic sabotage, but in reality for having rubbed shoulders with the Japanese, trying to learn from the experience of the zaibatsu (chaebol in Korean, but in our opinion something like a powerful clan).

After a sincere conversation with General Li, not only was he not shot, but he was appointed head of Korean businessmen. Samsung has become a concern, mastering government orders and enjoying all sorts of subsidies and benefits.

In the 60s, the Li family expanded their business: they built the largest factory in Asia for fertilizer production, founded the Joong-Ang newspaper, built ships, hotels, universities and hospitals, and set up a citizen insurance system.

In 1965, South Korea re-established diplomatic relations with Japan. Lee Byong-chul reached an agreement with the Japanese leadership on technological support electronic industry that originated at that time in South Korea. As a result, in 1969, together with the Japanese company Sanyo, Samsung-Sanyo Electronics (SEC). She began to specialize in the production of semiconductors and a few years later became the property of Samsung. In 1970, cooperation with Sanyo Electric led to the merger of companies and the creation of a corporation Samsung Electronics.

In general, everything that happened before the 70s somehow weakly correlates with the image of a modern corporation, and Samsung-Sanyo Electronics, the first joint Korean-Japanese enterprise, can rightly be called its real predecessor. True, cooperation with those same zaibatsu turned out to be not the most successful - the Japanese clamped down on the latest technologies and shared only obsolete ones, and the prices for components turned up. This is one of the reasons Sanyo was removed from the company's name - it's just that Koreans have learned how to make semiconductors themselves.

Since August 1973, the company's head office began to be located in Suwon (South Korea), and in November the construction of a plant for the production of household appliances was completed. At the same time, the Korean company Semiconductor Co.. joins the corporation, as a result of which the mass production of washing machines and refrigerators began.

In 1977, the company's export volumes exceeded 100 million US dollars. In 1978, the first Samsung office in the United States opens. In 1979, the first home video recorders were released. However, half of the cost of goods had to be given to the Japanese for the use of their technology and design. In addition, in other countries, Samsung products were sold under foreign brands or at very low prices.

As a result of the economic crisis that swept South Korea in the late 70s, Samsung Electronics started making losses. In response to this, Lee Kun-hee, the son of the founder of the company, decided to reform the company. He reduced the number of subsidiaries, stopped subsidizing departments, put the quality of products at the forefront. These transformations had a positive impact on the company's financial condition - revenues of Samsung Electronics grew again. At this time, the company joined Korea Telecommunications Co., which was renamed Samsung Semiconductor & Telecommunications Co.

By the end of the 70s, Samsung Electronics had become the flagship enterprise of the Lee empire, and in the late 80s, an economic crisis occurred in Korea, and the company became unprofitable.

Samsung again had every chance to cease to exist, but this did not happen, since Lee the second (Kun Hee) developed a rescue plan long before the crisis. It was planned to change everything, with the exception of wives and children. The key point in the restructuring was a shift in priorities - quality became more important than quantity. Perestroika lasted 10 years and was crowned with success. One company after another went bankrupt: Hanbo, Daewoo, Huyndai, and Samsung increased exports and established itself in the global high-tech market.

Samsung announced its first computer in 1983.

In 1983, Samsung Electronics launched its first personal computers (Model: SPC-1000). In the same year, the following were released: a 64M DRAM chip with a memory capacity of 64 MB; a player that could read regular CDs, CD-ROM, VIDEO-CD, PHOTO-CD, CD-OK. In 1984, a sales office was opened in England, a plant for the production of audio and video equipment in the USA, as well as a plant for the production microwave ovens(2.4 million pieces per year).

In 1986, Samsung Electronics received the title of " Best company of the year» from the Korea Management Association. In the same year, the company produced the ten millionth color TV set, opened sales offices in Canada and Australia, research laboratories in California and Tokyo. From 1988 to 1989, the company opened representative offices in France, Thailand and Malaysia. By 1989, Samsung Electronics was ranked 13th in the world in semiconductor manufacturing. In autumn 1988, the corporation merged with Samsung Semiconductor & Telecommunications Co..

In the 90s, Samsung Electronics intensively expanded its activities. In order to improve the management structure, in December 1992, a unified presidential management system was introduced at Samsung Electronics. In 1991-1992, the development of the personal mobile devices, and also developed mobile phone system. In 1994, the sales volume reaches 5 billion US dollars, and in 1995 the export volume exceeded 10 billion US dollars.

1995 can be called a turning point in the history of Samsung - the beginning of the transformation of the company into a high-quality brand. The symbol of this moment is a photograph in which 2,000 employees smash defective Samsung products to smithereens - 150,000 fax machines, mobile phones and other devices. Samsung Group survived the last Asian crisis in 1997 with a new president, Jong-Yong Yun. Sacrificing his tail to save lives, Yoon liquidated dozens of second-hand businesses, fired a third of the staff, breaking the practice of hiring for life, and staked on emerging digital technologies.

As you can see, while other companies were doing research and one after another released the world's first novelties - a CD, a transistor receiver, a video camera, etc., Samsung survived, struggled and developed. So it cannot be said about this company that in some distant year it came up with something innovative, and everyone fell in love with it. Hit Samsung products fall precisely on the current millennium.

It's even hard to imagine that this company once produced B/W TVs and other products at "reasonable" prices. Today, Samsung has become one of the most innovative and successful players in the consumer electronics and semiconductor market. It is the world's leading manufacturer of memory chips, flat panel displays and color televisions.

The company pioneered the development of SDRAM, the ultra-fast memory chips used in personal computers, and the special memory chip used in the Sony PlayStation 2 game console. A credit card-sized camera phone! Third generation phone that receives satellite TV programs! World's smallest multifunction printer! And what is most surprising, in the summer of 2005, the value of the Samsung brand surpassed Sony for the first time! This was calculated by one of the British research companies.

By 1998, Samsung Electronics held the largest share of the LCD monitor market and began mass production of digital televisions.

In January 1999, Forbes Global magazine awarded Samsung Electronics annual prize awarded Best Consumer Electronics Company».

In the TV market, Samsung definitely surpassed not only Sony, but also Philips, and did it back in 2003. At CeBIT in 2004, Samsung wiped everyone's nose by presenting the world's largest 102-inch plasma panel (more than two meters!), In line for which even the head of Oracle Larry Alison signed up. The LCD TVs of the new models were reviewed by magazines and experts, noting this in various categories such as "Best Buy" and "5 points". And the LN-57F51 BD LCD TV was even called the representative of a new era of TVs. Still, with it, even the room does not need to be darkened, since the quality of the picture does not depend on the ambient light.

It didn't take a week for Samsung to announce something outstanding. Like the world's first mobile phone with a built-in five-megapixel camera (now, of course, this is no longer shocking) or the same.

No company has such a set of proprietary technologies as Samsung. A little boastful, but it seems to be true, since Samsung is a real manufacturing company, not a sticker label on other people's products. Suffice it to say that Samsung is the only company in the world that manufactures laptops and monitors in its own factories, without relying on OEMs.

But Samsung is not only a high-tech factory, as it may seem, but also a recognized R & D center.

Byong Chul Lee, founder of Samsung Trading Co.

Byong Chul Lee died in 1987 of lung cancer. In honor of the blessed memory of its founder, a commemorative bust made of bronze and marble was installed in one of the Samsung offices.

Commemorative bust of the founder of the company

From the date of Byong Chul Lee's death to the present (with a break in 2008-2010), the board of directors of Samsung is headed by the founder's youngest son, Lee Gon Hee. His appointment to the post of head of the board of directors went against all Eastern traditions, according to which the eldest son inherits most of the family property.

Founder's son - Lee Gun Hee

At the end of 2012, Lee Gun Hee appointed his son Jay Lee to the post of deputy board of directors, effectively recognizing him as the heir to the Samsung empire.

Jay Lee is the heir to the Samsung empire

The post of CEO and Vice President of Samsung Electronics Co is held by Kwon Oh Hyun, who took office by decision of the company's Board of Directors on June 8, 2012.

Kwon Oh Hyun - CEO and Vice PresidentSamsung Electronics Co.

Today Samsung Electronics is a transnational corporation with offices in 47 countries and employing 70,000 people. The company occupies a leading position in the production of semiconductor and telecommunications equipment, as well as in the field of digital convergence technologies. The company consists of four main divisions: Digital Media Network Business, Device Solution Network Business, Telecommunication Network Business and Digital Appliance Network Business. In 2005, the company's sales were $56.7 billion and net income was $7.5 billion.

But look how history could turn. After all, Samsung could be the first to buy Android!

Let's remember 2005. There are no smartphones yet (at least as we know them now), operators control all content, a complete mess with operating system versions, and what works for Motorola is unlikely to run on Samsung. App developers are running from smartphones like wildfire, and those who want to do it are forced to literally write new code for each model separately, often more than 100 variants at once.

The revolution, however, is in the air. Andy Rubin starts working on an operating system that was originally intended for digital cameras but has since taken over smartphones. He started out as an engineer at Carl Zeiss but later worked on operating systems for handheld computers. He had the experience and support of several other engineers. In October 2003, he launches the Android project, but a year later the startup runs out of money and begins looking for investors.

We all now know that eventually Ruby comes to Google and everyone lives happily ever after. But few people know that at first Rubin went with the newborn Android to Samsung. The entire team of eight Android engineers flew to Seoul for a meeting with what was then the largest phone maker.

Rubin had a meeting with 20 Samsung executives where he introduced Android, but instead of being enthusiastic or just asking questions, the answer was silence.

What army do you want to create this with? You only have six people. Are you stoned? - that's what they said. They made fun of me in the boardroom. This happened two weeks before Google bought us, writes Rubin.

In early 2005, Larry Page agreed to meet with Andy, and after the presentation of Android, he not only agreed to help with money - he decided that Google would buy Android. The entire mobile industry was changing before our eyes, and Page and Brin watched with concern, afraid that giants like Microsoft would seize the initiative.

Slogan: Digitally Yours

Samsung Group- one of the largest conglomerates in the business world, in its homeland, in South Korea, the word "chaebol" is used for such firms. Chobol is a large financial and industrial group, predominantly owned by one family and associated with government circles.

The leading division of the corporation Samsung rightly is Samsung Electronics, a world famous manufacturer of LCD panels, DVD players, mobile phones, memory modules used in computers, phones, players. Corporations Samsung also belong Samsung Life Insurance, Samsung SDS, Samsung Securities, Samsung C&T Corporation. Until 2000, the composition Samsung also included a division Samsung Motors, now owned Renault.

Samsung Group was founded in Daegu, Korea on March 1, 1938. Its founder, entrepreneur Byung-Chull Lee (1910-1987), whose start-up capital was only 30,000 won ($2,000), named the firm Samsung (Samsung Trading Co.), translated from Korean - "three stars", on the first logos of the company, these three stars are present in different variations. One of the most plausible versions about the origin of the name says that the entrepreneur had three sons. (Judging by the further development, none of the three sons turned out to be a fool, which, in fact, distinguishes the Korean fairy tale from the Russian folk one.) This version is also supported by the fact that the company, in the spirit of many Asian firms, remained a family business, transferring and multiplying capital among the circle of relatives (and making a relative of those who managed to enter the business, stand out: intra-clan marriages are one of the traditions of business in Asia). The entrepreneur, according to some reports, never received a degree, became one of the most famous and most respected people in Korea, the Korean equivalent of the Nobel Prize, the Ho-Am Prize, established by Samsung and awarded for outstanding achievements in science and technology, is named after him.

The company experienced its second birth in 1951. After the war and predatory actions on the part of the warring parties, the business was completely destroyed, but it is impossible to destroy the entrepreneurial spirit, and starting from scratch, Byong Chul Lee revived the company, achieving even greater prosperity in just a year. Whatever the entrepreneur did, his sphere of interests included: the production of sugar, wool, other consumer goods, retail, insurance, radio broadcasting, the publishing business, and securities trading. In the 1960s Samsung expecting unprecedented success. In order to revive the Korean economy, a policy of development of large national companies was pursued, the state subsidized, supported and helped selected corporations in every possible way, in fact creating hothouse conditions for them, eliminating competition and endowing them with broad powers. Creator Samsung managed to get close to government circles, which provided the corporation with unlimited opportunities for growth and expansion.

In the 1970s, Samsung enters the semiconductor market, seeing the promise of this direction and the rapid development of the industry. Created Samsung Electronics Co. Ltd, a company that included several smaller branches Samsung Group involved in electronics ( Samsung Electron Devices, Samsung Electro-Mechanics, Samsung Corning, Samsung Semiconductor and Telecommunications).

In 1969, the division Samsung — Samsung Sanyo launches the first batch of black-and-white TVs. 5 years later, the company begins to produce refrigerators and washing machines. After another 5 years - the release of microwave ovens and air conditioners. In 1978, a representative office of the company was opened in the USA. Having managed to become the first in Korea ( Samsung accounts for one-fifth of Korea's total exports), Samsung begins the path to gaining world leadership. In the 1980s Samsung entering the personal computer market. In 1991, the first mobile phone was developed Samsung, and in 1999 - the first smartphone. In 1992, the company began developing its first DRAM memory chip, then it was about a capacity of 64 MB, now chips with a capacity of 64 GB are being produced. In 1998, the mass production of digital TV sets developed at the company's research center begins. Year after year Samsung expands its presence in the global market, holding the lead in sales of cell phones and televisions.

In 1993, the year of the 55th anniversary of the company, an updated logo appeared. Samsung- an inclined ellipse of blue color, with an inscription inside. The new logo successfully reflected the company's entry into the international arena, a kind of application for world leadership. Visually it seems that the word Samsung located inside the orbit of a celestial body, undoubtedly the corporation is a kind of universe, but at the same time this universe is open to the world, just look at the letters "S" and "G"— they are in contact with the outer space. One of the highlights of the logo is the spelling of letters "BUT" without a dash, repeated many times later, this technique still remained familiar Samsung.

Today the advanced division Samsung Group - Samsung Electronics became a world leader in the production of electronics and home appliances. Samsung Heavy Industries- division engaged in shipbuilding - the second in the world. The corporation is headed by Lee Kun Hee, son of the founder. It is to him that Samsung owes its success in the modern world, having assumed the duties of the head of the conglomerate after the death of his father in 1987, Lee Kun-hee abandoned the idea of ​​\u200b\u200bmass production of low-quality goods, the so-called budget quality, and focused the company's efforts on the production of high-quality products, innovative and ahead of market trends. . Brand Samsung benefited a lot from such a decision, because those who considered the company's products to be of insufficient quality, in recent years, discover the world of household appliances and electronics with an exceptional combination of "price-quality", and if we add here the high level of service provided by the company, then alternatives to products The company is practically non-existent.

Brand:SAMSUNG

Tagline: Turn on the future

Industry: diversified industrial concern (chaebol)

Products: electronics, shipbuilding, finance, chemistry, entertainment, aircraft industry

Company - owner: Samsung Group

Year of foundation: 1938

Headquarters: Seoul, South Korea

Performance indicators

Samsung Group is a huge concern of several dozen companies. His interests lie in a range of industries.

Almost half of the group's turnover comes from the electronics industry. Samsung Electronics Co., Ltd., the largest company in this sector and part of the Samsung Group.

Financial performance of Samsung Electronics Co., Ltd

Brand value Samsung Group according to the following companies: