Open a sales department. How to open a bed linen boutique

17Oct

Hello! Today we’ll talk about how to open a store. We will look at the opening of any store, and not a specific example based on the type of products sold.

Open your own store- one of the most common options from which novice businessmen choose. A store can generate a stable income and requires virtually no intervention, time or effort. However, many are scared off by not knowing exactly how you can open your own store, how much it will cost and when it will pay off. We tried to answer these and many other questions in this article.

What documents are needed to open a store?

Let's figure out together how to open your own store from scratch. The procedure for preparing to open a store begins with registration as an individual entrepreneur or limited liability company. Each option has its own advantages, but most often beginners prefer individual entrepreneurs, since in this case there will be fewer problems with reporting, as well as lower taxes. And the sanctions for individual entrepreneurs are much lower than for LLCs.
Unfortunately, such benefits and simplifications result in the fact that the entrepreneur is liable for all obligations with his own property, and the founder of the LLC risks only his share in the total authorized capital. Among other advantages is greater anonymity, because not everyone knows who the founders of the LLC are. You should also pay attention to the fact that when working with alcohol, registration as an individual entrepreneur is not suitable.

You should make your choice in advance, since the exact package of documents you will need to collect depends on your legal status.

LLC registration

To register an LLC, you will need to collect the following documents:

• in 2 copies;
• for the sole founder - the decision to create an LLC, for co-founders - the agreement and minutes of the meeting;
• photocopies of the passport of the director and founders;
• a document confirming payment of the state duty in the amount of 4,000 rubles (you will need to open a temporary account);
• if necessary – .

If none of the founders of the LLC is the owner of the premises at the legal address, then a letter of guarantee will be required.

On average, the registration process takes about 5 days and as a result, the entrepreneur will receive the following documents:

• charter with a registration mark;
• registration certificate;
• certificate of assignment of a TIN and registration with the Federal Tax Service;

Individual entrepreneur registration

To register an individual entrepreneur, you will need a shorter list of papers:

• receipt of payment of state duty;
• signed and certified by a notary;
• photocopy of passport;
• photocopy of TIN certificate;
• if necessary, an application for transition to the simplified tax system.

An important point: those who deal with the entire process themselves do not require notarization of the signature on the application, which will save on the services of lawyers.

The registration period is also 5 days; upon completion, the entrepreneur will receive an extract from the Unified State Register of Individual Entrepreneurs and a certificate of state registration as an individual entrepreneur. All documents with information from the Unified State Register of Individual Entrepreneurs and the Unified State Register of Legal Entities for registration of LLCs and individual entrepreneurs are sent to extra-budgetary funds every day. The same information is sent to statistical authorities.

Notification of completion of registration and a letter from Rosstat can be received either in person at the institution or by mail.

Rospotrebnadzor

Thanks to recent changes in legislation, aspiring entrepreneurs no longer need to submit a huge pile of papers to various authorities. Instead, to open a store, it will only be necessary to notify one specific authority.

For individual entrepreneurs and LLCs opening trade according to OKVED 52.1, 52.21-52.24, 52.27, 52.33 and 52.62, this body is Rospotrebnadzor. The same applies to those who plan to engage in wholesale supplies of food or non-food consumer goods.

The notification must be submitted in the form specified in the relevant Rules. It can be delivered either in person, or by mail, or electronically, certified by an electronic signature. In the latter case, the government services portal is used. Upon completion of the process, you can open the store for the first customers.

Which store is profitable to open?

Almost all retail outlets are in demand among buyers. However, some of them generate more income than others, and the initial investment pays off faster. Next, we will look at various ideas for opening a store, and estimate how much money you need to open your own store. It is also worth understanding which store is profitable to open during a crisis.

Flower shop

Opening a flower shop is always profitable, but you need to choose the right place and understand the flower business so as not to incur losses due to damage to goods. You need to know how to sell flowers!

Produse store

A reliable and popular option, especially attractive to those new to the business. The demand for products will never subside, which guarantees a constant income if the outlet is located in a good location. However, it requires special equipment, including quite expensive refrigerators. The volume of required investments will be about 600 thousand rubles, and the payback period will be about a year.

Household goods

Such products are also consistently in demand. To open a store you will need certificates for varnishes, paints, etc. It is most profitable to open household goods stores in small towns and villages. Payback period is 1-1.5 years.

Children's store: toys, clothes, shoes

This product will always be in demand, because no one will save on clothes and shoes for activities.

Also, many parents simply cannot refuse their child when he asks for a new toy. The furnishings in such a store should be appropriate - the shelves are slightly lower so that children can reach all the goods, and the interior is best decorated in bright rainbow colors.

Furniture store

In times of crisis, it is worth paying attention first of all to more affordable solutions, and not to luxury furniture. It is also worth paying attention to domestic manufacturers. The quality of their products is not inferior to numerous foreign competitors, but at the same time they are much more affordable.

Hardware store

People always build – in times of crisis and beyond. A variety of construction and finishing materials are in stable demand. The profitability of the business, according to experts, is about 20%.

Auto parts store

Ask any car owner and he will tell you that there is always a shortage of spare parts in stores and you have to wait a long time for them after ordering delivery from another city or country. Auto parts stores will always be relevant. The main thing in this direction is to find your niche.

If you live in the province, think about which store to open in a small town. All of the above options are certainly suitable. You can also consider, for example, opening a pet supply store, a car accessories store, a fabric store, etc.

Selecting commercial equipment for a store

No real store can do without the appropriate equipment. The choice of specific models should be made based on the assortment of the retail outlet. Particular attention should be paid to refrigeration equipment - it is this that takes up the most space, and prices can cause a serious blow to the budget.

The selection of display cases is made based on turnover and assortment. For example, for refrigerated display cases, you should choose models with deep narrow display, and the temperature regime for them should be maintained within the range from -6 to 0 degrees Celsius for fish and meat and from 0 to +8 degrees for cheese, sausages and confectionery.

After refrigeration equipment, it is worth moving on to the selection of racks, which will become the main element for displaying goods. Today on sale you can find models with sections with lengths from 600 to 1250 mm. The price varies depending on the length. For bakery products, the display cases are additionally equipped with wooden baskets, and the confectionery sections are equipped with limiters that do not allow the goods to spill.

When choosing commercial equipment, special attention should be paid to the following points: stability, functionality. Quality, durability and design. Before purchasing a specific model, you should pay attention to analogues, compare their parameters and only then opt for a specific option.

Choosing a room to open a store

A significant role in the question of how to open your own store is played by the competent choice of premises for it. There are a number of requirements and aspects that you should pay attention to when choosing.

1. Product type. Certain types of goods require that they be sold in certain places. For example, a grocery store or simple household goods should not be located in large shopping centers - preference should be given to more accessible premises. An excellent option would be a building on a busy street in a residential area.
2. Availability and Visibility. Remember: even the largest traffic does not guarantee a large number of visitors and buyers. The retail outlet should be located in such a way that there are as many target customers on the street as possible. You also need to take into account the location of the sign - it should be visible to everyone passing by. Remember: the better a store is visible, the less advertising it requires. It is very important that there are sufficient parking spaces nearby. Experts believe that the best option would be 5-8 places for every 100 square meters of retail space.
3. Competitors. The presence of neighboring firms can play both a positive and negative role. Here it is important to take into account their clientele: a hypermarket and an expensive boutique will not bring each other new clients, but a beauty salon may well contribute to the growth of the client base.
4. Price. One of the most important factors. It’s worth noting that we’re not just talking about rental costs here. Any premises require periodic repairs from the owner. In addition, this amount should also include marketing costs when the store is located away from the main flow of visitors. Don’t forget about monthly payments: utilities and others. In some cases, additional redevelopment may be required, which entails considerable costs.
5. Personal preferences. If you yourself plan to work in your own store, when choosing a premises it would be useful to take into account your own preferences - the distance of the place from home and the like.

It is very important not to rush when choosing a location for a store. Try to research the area in advance, look at potential clients and competitors. In some cases, you should not be afraid to postpone the opening date for this purpose, because the wrong choice will result in a whole host of problems.

Choosing a supplier for the store

Just as a seller fights for every client, so suppliers fight for their customers. At its core, a supplier is the same store, but a wholesale one. You should choose your supplier especially carefully. Particular attention should be paid to the following criteria:

• Reliability. Of course, reliability is the most important criterion. It includes how obligatory the supplier is in terms of fulfilling the order, how honest he is during payments, and how timely he makes deliveries.
• Price. It is completely logical that everyone wants to purchase goods as cheaply as possible. Under equal conditions, preference should be given to the supplier with the lowest prices.
• Range. Another very important criterion is that the wider the product line is displayed, the more interest it can attract.
• Brand recognition. Everyone knows that trading is inextricably linked with psychology. To quickly gain a reputation, you should work with the most famous and popular brands. In addition, there are much fewer problems with working with them - returning or replacing a product under warranty is much easier.
• Additional nuances. Important details include discounts, bonuses, deferred payments, issuance of goods for sale, and other similar ones. They will allow you to get additional profit, so you definitely shouldn’t neglect them.

Don't limit yourself to working with just one supplier. The best option is to purchase from 2-3 wholesalers at once. This way, if problems arise with one, the others can close the gap.

It is also necessary to take into account such a nuance as logistics. To do this, you should find out in advance how the delivery network is built, which transport companies operate in the supplier’s city and your own. The best option would be delivery by rail.

Finally, communication with suppliers is most often conducted via email. All you have to do is select the items you are interested in, and the supplier will issue an invoice in response. After payment, the selected transport company will deliver the goods.

Search for personnel for the store

Every employer can take two paths when searching for employees. He can try to find high-quality professionals who will immediately show the highest results, or he can hire promising talented people who have yet to learn the art of trading. As always, there are pros and cons in both cases.

In the first case, the employer will face the problem of a shortage of such specialists. In addition, they will demand an appropriate salary, which not everyone will be able to afford. And each such employee has experience and a number of unique attitudes, so first you will need to rebuild them to new conditions. Among the advantages, it should be noted that it will be possible to save on training, and employees will be able to work on the day of hiring.

Talented newcomers will become clay in the hands of a master. With proper guidance, they can become professionals of the highest class, but there is a chance of getting nothing but problems instead. But the salary of such an employee may be lower. At a minimum, at the stage of gaining experience, training and internship. Such people can be raised in a team as successful and dedicated employees who fully correspond to the specifics of the job.

Unfortunately, talent is not always revealed, and loyalty to the company may not come. Training a new employee invariably involves costs, including attending courses and training. And you just need to learn the range of products - find out their features, advantages and disadvantages. When hiring a talented newcomer, you should pay attention not only and not so much to his presentation and communication skills, but also to his intelligence, because in a short time he will need to remember a lot of characteristics of various products.

The picture that emerges is that high-quality specialists are a better option if you can afford them. Otherwise, you will have to make do with promising newcomers.

Who is responsible for recruiting employees? In all more or less large companies, this role is assigned to the HR department. The search for new specialists is most often carried out in the following ways:

• Relatives and friends. As practice shows, this option is common, but often one of the worst. No matter how close an acquaintance is, this does not mean that he will be a good employee and seller. Unlike people on the street, it is more difficult to objectively assess a relative’s skills. Very often we subconsciously smooth out obvious shortcomings and biasedly encourage our relatives.
• Posting advertisements in stores and on the street. One of the least expensive, but at the same time effective methods, which is why it is attractive. Those who apply through an ad found on the sales floor can be immediately sent to the HR department, which will save a lot of time. Unfortunately, this turns into too much traffic - the manager’s office is very close, so simply curious people can enter it, hoping for luck.
• Advertisements in print publications and on the Internet. There are two main paths here. You can study the existing offer or submit your own ad. In the first case, you will have to spend a lot of effort and time to study applicants and consider their candidacies. As a result, even finding one employee can take several days. Your own advertisement has a number of advantages - if you compose it correctly, then unsuitable candidates can be eliminated immediately. You don’t have to call those interested - they will come to your HR department themselves.
• Working with recruitment agencies. The main advantage of this option is that all the work of studying the resume, searching and interviewing is transferred to a third party. As a result, only those people who fully match the given profile will be sent to your company. The disadvantages of the approach are obvious: the work of a recruitment agency requires its own payment, sometimes quite a lot. And despite all the precautions, acquiring a “pig in a poke” is quite possible. You can avoid risks if the contract with the recruitment agency mentions the payment of a fee only upon the employee’s enrollment upon completion of the probationary period.
• Talent hunt or Headhunting. This method of personnel search is one of the most current developments. It involves luring high-quality specialists from other companies. The main advantage of this approach is the opportunity to observe employees in action and evaluate their skills and abilities. The main disadvantage is the high costs, because you will need to make a fairly lucrative offer that he cannot refuse. And once an employee has been lured away, you can always lure him back again: you can hardly expect any kind of unconditional loyalty from such a person.

The methods mentioned above are equally suitable for finding experienced specialists and promising newcomers. The only exception is headhunting. When looking for a professional, experts recommend contacting a recruitment agency, as the chance of finding a truly experienced employee increases many times over. You can also look for newcomers using other, less expensive means. Experts believe that the optimal team will be one that combines experienced specialists and young beginners. This will make the store more efficient and reduce wage costs.

Finally, when hiring, you should not focus only on your diploma and resume. It is also worth paying attention to the applicant’s charm and appearance. Remember that sellers will become the face of your company and this face should be beautiful and cheerful.

Store business plan - tasks and goals

An important point in the question of how to open your own store is drawing up a business plan. Despite the opinion of some entrepreneurs, it is simply impossible to do without drawing it up.

Drawing up a business plan must satisfy the following goals:

• It should help a potential investor understand whether the project is worth investing in.
• The information in it should be decisive for the bank if a loan is required.
• The plan becomes the source of all information about the project. This information will be useful not only to the founders, but also to outside observers.

Accordingly, the business plan should solve the following tasks:

• Determining the circle of persons responsible for implementing the plan.
• Identification of target markets, determination of the store’s position in the market.
• Setting short- and long-term goals, forming tactics for achieving them and development strategies.
• Evaluating profitability and possible costs.

It is important to remember that a well-drafted business plan is the key to the prosperity of the store. In no case should you ignore this point, since a business plan is necessary not only for large companies, but even for the most modest shops.

Choosing a form of taxation

The issue of choosing a form of taxation plays an important role when opening a store. Not only the tax burden, but also the volume of penalties for various offenses depends on this. It’s worth saying right away that there is no universal answer here, everything is strictly individual. However, there is an algorithm that will help you make your choice:

1. Prepare a general description of the company: where the store will be located, whether there will be legal entities among the clients, what is the value of the assets and the planned annual revenue.
2. Make an analysis of all forms of taxation and select taxes common to all.
3. Select your preferred option.

The choice of taxation form should be made based on your net profit, and not on the amount of tax burden. In some cases, it makes sense to choose a system with high taxes, which will allow you to save money in the future or achieve a certain goal - occupying a certain market segment or similar.

General taxation system or OSNO

Applicable to individual entrepreneurs and LLCs. This is the default option - if there have been no statements about switching to a different form, then OSNO is used. Requirements include accounting, maintaining a ledger of expenses and income.

OSNO taxes for LLC:

• The main tax is corporate income tax in the amount of 20% of profit.
• Value added tax VAT – 0, 10 or 18%.
• Corporate property tax of up to 2.2%.
• Insurance premiums for employees – 34%.

OSNO taxes for individual entrepreneurs%

• Personal income tax in the amount of 13% of income.
• VAT – 0, 10 or 18%.
• Insurance premiums.

The main disadvantage of OSNO is the complexity of the calculations - only experienced accountants can cope with them.

Simplified taxation system simplified tax system

LLCs under the simplified tax system do not pay taxes on property, profits and VAT. Individual entrepreneurs are exempt from VAT, personal income tax and property used in their activities. The simplified tax system is not available to everyone.

Requirements of the simplified tax system for LLC:

• Less than 100 employees.
• Income less than 60 million rubles per year.
• Lack of representative offices and branches.
• Income for the last 9 months is less than 45 million rubles.

There are no restrictions for individual entrepreneurs.

Tax rates of the simplified tax system: 15% for taxes on income minus expenses and 6% on income. The latter option is preferable for stores with low expenses. Most often, entrepreneurs choose the first option with a simplified tax system of 15%. However, you should not consider this option the best - before making a choice, it is better to analyze both options.

Single tax on imputed income or UTII

It is a single tax on imputed income, that is, a fixed tax for a specific type of activity. This tax does not depend on income; it is paid even if there is no income. Payment is made every quarter.

Conditions for switching to UTII:

• Suitable activity.
• Less than 100 employees.
• Must be permitted in the territory where the activity is carried out.
• For an LLC, the share of a third party should be no more than 25%.

The transition to UTII is not possible for individual entrepreneurs on a patent basis, and for those who pay agricultural tax.

Patent system or PSN

Currently, there are 47 types of activities that fall under the patent tax system. You can find them in section 346.43 of the tax code. The rate for individual entrepreneurs is 6% of the possible annual income. To transfer, the company must have no more than 15 employees, and annual income must not exceed 60 million rubles. The validity period of a patent ranges from a month to a year.

The main advantage of PSN is the absence of reporting, the need for a cash register and a fixed tax amount. This option is optimal for entrepreneurs whose activities are seasonal in nature and are of little use for stores.

How much does it cost to open a store?

Many people are wondering: how much will it cost to open your own store? Which store to open with minimal investment? It is simply impossible to answer this question with any certainty; there are too many factors at play. What exactly are you planning to sell? In which city will the store be opened, and in what area? Because of this variety, prices vary very, very widely. More often than not, something definite can be said already at the business planning stage, and then a new, even more interesting question arises: where to find start-up capital to open a store?

Experienced entrepreneurs begin searching for funds after registering a business. In this case, you end up with a detailed business plan, in which you can see the entire project, indicating the amount for its implementation. It is possible that the required amount could have been found much in advance and now there are no problems with the issue of payment.

Otherwise, you can refer to the following sources:

• Investors. After you have a ready-made business plan, you can try to find an investor for the project. Unfortunately, this path is one of the most difficult - not everyone will be ready to invest their own money in your business.
• Banks. A bank loan is also a common method of solving the problem. However, you should not think of it as a panacea - it often falls on the shoulders of a beginning entrepreneur like a yoke, significantly slowing down the development of the business.
• Friends and relatives. You can always try to involve friends or relatives in the matter. Moreover, we are talking here not only and not so much about a loan, but about a full partnership. After you develop, you can simply buy out the share.

Attracting first clients

After opening a store, the question of attracting the first customers arises. Currently, marketers have come up with many recipes for success, but the simplest and at the same time effective are:

• Distribution of leaflets. The main thing here is a bright, attractive design that would make a person not only take the leaflet, but also become interested in its content. It should also contain important information regarding the products you offer, as well as address, contact numbers, etc. You can distribute leaflets not only on the streets, but also scatter them through mailboxes and place them on tables in supermarkets.
• Posting advertisements. The method is as simple as it is effective, but not without its drawbacks. Not many people look at notice boards (unless they are located at public transport stops). In addition, such a method can spoil the reputation in the future - “advertising on poles” is perceived negatively by many.
• Display advertising. Perhaps the most optimal method to date. You can place an ad in newspapers, on television, but, above all, it is worth advertising on the World Wide Web. The last option is especially good because it will not require much investment, and the audience reach will be simply huge. In addition, you can choose literally any convenient format for your advertising.
• Recommend to friends. You can tell your acquaintances, friends, relatives, relatives of friends, etc. about your product. This option will be the easiest way to advertise your product without spending any money at all. At the same time, it is also distinguished by its effectiveness, because we all trust our own surroundings much more than even the most beautiful advertising leaflets. The effect of “word of mouth” should not be discounted. Even experts admit that it is one of the most effective advertising methods.

Finally, it’s worth giving a few tips that may be useful to novice entrepreneurs thinking about how to open their own store.

Instead of developing a completely private brand, entrepreneurs prefer to work as a franchise. This phenomenon is called franchising and is a special type of relationship between entities in which the franchisor transfers the rights to conduct business without limiting either the basic principles or business model of the franchisee.

This approach has its pros and cons.

Advantages:

1. Saving money;
2. Product certification;
3. Ready soil for business (no need to develop a strategy, concept, etc.);
4. More acceptable lending conditions;
5. Reduced advertising costs (you won’t have to promote your brand again);
6. Centralized marketing strategy;
7. Support from the copyright holder in terms of procurement, supply, design and staff training.

Flaws:

1. Difficult conditions for both sides due to shortcomings in the legislative framework of the Russian Federation.
2. The contract is concluded for a period of 5 years. Termination is subject to penalties.
3. Expenses in the form of monthly royalty payments.
4. Constant control by the copyright holder of the brand and some restrictions.
5. Franchising does not eliminate the need to go through numerous bureaucratic procedures, including registering an LLC or individual entrepreneur.

You can find franchises of many stores in ours.

Conclusion

As you can see from the above, if not everyone, then many can open a store today. You need to know where to start to open your own store. The main thing in this matter is careful planning and understanding of the store’s operating processes. Of course, not a single business at the beginning is complete without a lot of troubles, but if you follow the tips given above, within a year or two your own retail outlet will begin to generate a stable income. We hope that we were able to help you, and now you can easily answer the question of how to open your own store!

Where to start if you want to open your own store? Which store is better to open and how to choose a product to sell? How much does it cost to open your own small store and how to do it from scratch?

Hello, dear readers of the business magazine HeatherBober.ru. This is the entrepreneur and website author Alexander Berezhnov.

When beginning entrepreneurs have a question about what kind of business to start, many choose the simplest and most obvious thing - retail trade, namely opening their own outlet or store, which is essentially the same thing.

The article will be especially interesting for a beginner who has decided to open a store without sufficient experience. After studying it, you will learn about all the secrets and nuances of this business.

The information in the article is universal for opening any type of store.

For example, if you decide to open a clothing store, auto parts store, children's store or grocery store, then you will have to go through the same steps. Here you will also find guidelines for opening the most common types of stores. This will be especially relevant for you if you have not yet decided which store is profitable to open.

Now I will tell you everything in order!

1. What you need to know to open a profitable store

Dear friend, the most important thing is that you must understand that the vast majority of people come up with the idea of ​​opening a store as a seemingly simple commercial project.

For clarity, I propose to consider the objective pros and cons of your store as a business. This will make it easier for you to decide which store to open and what to pay attention to.

Pros (+) of your store as a business

1. Clear for the average person

This is why most budding entrepreneurs consider their own store as their first project. Since childhood, we have become accustomed to seeing markets, stalls and even supermarkets, where today you can buy almost everything.

The truth is that a person is reluctant to take on a task that he does not understand. In the case of a store, it seems to us that we will have the least amount of problems. But this is only partly true.

2. Ease of implementation of the idea

In general, in trade, 99% of all business processes have long been worked out.

It is not for nothing that, having opened one store, its owner often does not stop and, with the right approach to business, retail outlets multiply like mushrooms after rain.

Indeed, all you need is not to reinvent the wheel and follow the beaten path, which should lead to success in your business, unless, of course, you “punch up some mistakes” at the very beginning.

3. Ease of calculations (forecasting income and expenses)

Trade is the most understandable business also from the point of view of calculations. You have the cost of the goods, the trade margin and the expenses that you incur.

4. Stability of the business when it is promoted

A well-established retail outlet is a paradise for its owner. For example, a “brisk” grocery store in a residential area of ​​the city can provide you with a comfortable life, even despite nearby competitors.

5. Opportunity to sell your store as a ready-made business

Having built the entire store management system correctly, you can only occasionally coordinate the main processes; all things will proceed by inertia. This way you will become the owner of a completely autonomous system that generates profit.

Naturally, many people who have capital but do not want to open their own store from scratch will want to become the owner of such a “tidbit.”

Nowadays, selling a ready-made business is as easy as selling a car or an apartment; you just need to notify potential clients that you are selling your profitable store.

Disadvantages (-) of your store as a business

1. High competition

The downside to the simplicity and clarity of opening a store is the high level of competition. After all, there are a lot of people who want to become the owner of their own retail outlet. Every second entrepreneur wants to open his own store in one field or another. This makes it very difficult to start in this business and its further development.

2. Relatively high barrier to entry into business

If you deal with a product and sell it through a regular store, in this case you will need several hundred thousand rubles or an average of $10,000 to start your business.

3. Remnants of unsold goods appear

Another weakness of the store as a business is the remaining stock of goods.

They form especially often in grocery stores and in stores selling seasonal goods. For example, New Year's toys and other holiday supplies.

The cost of remaining goods has to be included in the current cost, which leads to a drop in demand, since the final price of the goods increases, and the buyer does not want to overpay.

4. A large number of periodic routine operations

Suppliers and working with them, tracking product balances, updating the assortment, rent, working with personnel (if any), taxes, inspections, inventory - this is not a complete list of what you will have to face in the process of working on your own store.

5. Seasonality of business depending on the chosen niche

Each trading niche has its own seasonality. It can be expressed more or less clearly. For example, in summer construction and finishing materials sell well, but in winter sales drop significantly.

Other stores make super profits in the winter around the New Year, and in the summer they “suck their paws” in anticipation of a new profitable season. Pay attention to this factor when choosing a niche for your future store.

6. If the business fails, the risk of losing 80% of money

If suddenly your business does not take off, then the purchased commercial equipment will have to be sold for next to nothing, and the remaining goods will also be sold in bulk or simply given to friends for the holidays (if the goods are not food products).

Hopefully, you now have a more complete picture about opening your store and know what challenges you will face in the process.

You can reduce the risk of financial losses if you approach opening your store, or rather trading activity, a little differently, for example, by starting trading along the lines of “Business with China.”

This is a very trendy and interesting topic for today. My friends are doing it successfully. By purchasing goods in China, you can sell them with a markup of up to 500% without even opening a physical retail outlet. This type of business can also be done via the Internet.

Evgeniy Guryev, a specialist in the “Chinese topic,” teaches this business very well. Our team knows Zhenya personally and recommends him as a professional in this area.

Watch the video in which student Evgeniy shares his impressions of the training and financial results:

We continue the theme of opening our own store.

2. Opening a store from scratch - sweet myth or bitter truth

If by “zero” we mean a lack of knowledge and experience, then of course such a zero will not be an obstacle to the implementation of the project.

But if someone thinks that you can open your own store without having anything, then you must be disappointed - this is truly a myth!

Let's look at those mandatory elements without which it is simply impossible to open a store in principle.

I will list this minimum, and then you yourself can calculate in numbers how much, according to conservative estimates, it will cost to open and maintain a store.

For example, one of my friends, having opened a premium women's clothing store, invested in it more than 1,200,000 rubles . This amount included the rental of premises, renovations, purchase of goods, purchase of commercial equipment, hiring of personnel, and company registration.

How much does it cost to open your own store?

1. Premises (retail area)

Own or rented.

Naturally, having your own premises (not rented) gives you enormous advantages, but unfortunately, a minority of people have such a bonus at the start.

Get ready for the fact that rent will “eat up” most of the profit, and during seasonal downturns you can work “to zero”, without earning a penny, or even go into the red, shelling out money from your pocket.

2. Trade equipment

In rare cases, you will not need counters or other equipment: stands, refrigerators (if you are opening a grocery store). Depending on the specifics and size of your retail outlet, the cost of commercial equipment will vary.

3. Product

You can take some of the goods from suppliers for sale on deferred payment terms. That is, you will pay money for it after the sale. But the other half of the goods will most likely have to be purchased.

It is especially difficult for beginners in this market. So, if you are a newbie, then not every supplier will agree to give you the goods for sale due to a lack of trust.

4. Seller

At first, you yourself can act as a seller, and this will even be useful, because it is the owner who is primarily interested in the success of his business.

This way, you will study the most popular products, work with customer objections, and be able to pass on your findings to future hired employees.

5. Legal and accounting nuances

In any case, you will need to officially register your commercial activity, as well as periodically submit reports to the tax office and the Pension Fund.

In addition, you will deal with delivery notes, invoices and contracts. You have to deal with all these points sequentially.

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Privacy agreement

and processing of personal data

1. General Provisions

1.1. This agreement on confidentiality and processing of personal data (hereinafter referred to as the Agreement) was accepted freely and of its own free will, and applies to all information that Insales Rus LLC and/or its affiliates, including all persons included in the same group with LLC "Insails Rus" (including LLC "EKAM Service") can obtain information about the User while using any of the sites, services, services, computer programs, products or services of LLC "Insails Rus" (hereinafter referred to as the Services) and in during the execution of Insales Rus LLC any agreements and contracts with the User. The User's consent to the Agreement, expressed by him within the framework of relations with one of the listed persons, applies to all other listed persons.

1.2.Use of the Services means the User agrees with this Agreement and the terms and conditions specified therein; in case of disagreement with these terms, the User must refrain from using the Services.

"Insales"- Limited Liability Company "Insails Rus", OGRN 1117746506514, INN 7714843760, KPP 771401001, registered at the address: 125319, Moscow, Akademika Ilyushina St., 4, building 1, office 11 (hereinafter referred to as "Insails" ), on the one hand, and

"User" -

or an individual who has legal capacity and is recognized as a participant in civil legal relations in accordance with the legislation of the Russian Federation;

or a legal entity registered in accordance with the laws of the state of which such person is a resident;

or an individual entrepreneur registered in accordance with the laws of the state of which such a person is a resident;

which has accepted the terms of this Agreement.

1.4. For the purposes of this Agreement, the Parties have determined that confidential information is information of any nature (production, technical, economic, organizational and others), including the results of intellectual activity, as well as information about the methods of carrying out professional activities (including, but not limited to: information about products, works and services; information about technologies and research activities; data about technical systems and equipment, including software elements; business forecasts and information about proposed purchases; requirements and specifications of specific partners and potential partners; information, related to intellectual property, as well as plans and technologies related to all of the above) communicated by one party to the other in written and/or electronic form, expressly designated by the Party as its confidential information.

1.5. The purpose of this Agreement is to protect confidential information that the Parties will exchange during negotiations, concluding contracts and fulfilling obligations, as well as any other interaction (including, but not limited to, consulting, requesting and providing information, and performing other orders).

2. Responsibilities of the Parties

2.1. The Parties agree to keep secret all confidential information received by one Party from the other Party during the interaction of the Parties, not to disclose, divulge, make public or otherwise provide such information to any third party without the prior written permission of the other Party, with the exception of cases specified in the current legislation, when the provision of such information is the responsibility of the Parties.

2.2.Each Party will take all necessary measures to protect confidential information using at least the same measures that the Party uses to protect its own confidential information. Access to confidential information is provided only to those employees of each Party who reasonably need it to perform their official duties under this Agreement.

2.3. The obligation to keep confidential information secret is valid within the validity period of this Agreement, the license agreement for computer programs dated December 1, 2016, the agreement to join the license agreement for computer programs, agency and other agreements and for five years after termination their actions, unless otherwise separately agreed by the Parties.

(a) if the information provided has become publicly available without a violation of the obligations of one of the Parties;

(b) if the information provided became known to a Party as a result of its own research, systematic observations or other activities carried out without the use of confidential information received from the other Party;

(c) if the information provided is lawfully received from a third party without an obligation to keep it secret until it is provided by one of the Parties;

(d) if the information is provided at the written request of a government agency, other government agency, or local government body in order to perform their functions and its disclosure to these bodies is mandatory for the Party. In this case, the Party must immediately notify the other Party of the received request;

(e) if the information is provided to a third party with the consent of the Party about which the information is transferred.

2.5.Insales does not verify the accuracy of the information provided by the User and does not have the ability to assess his legal capacity.

2.6. The information that the User provides to Insales when registering in the Services is not personal data, as defined in Federal Law of the Russian Federation No. 152-FZ of July 27, 2006. “About personal data.”

2.7.Insales has the right to make changes to this Agreement. When changes are made to the current edition, the date of the last update is indicated. The new version of the Agreement comes into force from the moment it is posted, unless otherwise provided by the new version of the Agreement.

2.8. By accepting this Agreement, the User understands and agrees that Insales may send the User personalized messages and information (including, but not limited to) to improve the quality of the Services, to develop new products, to create and send personal offers to the User, to inform the User about changes in Tariff plans and updates, to send the User marketing materials on the subject of the Services, to protect the Services and Users and for other purposes.

The user has the right to refuse to receive the above information by notifying in writing to the email address Insales -.

2.9. By accepting this Agreement, the User understands and agrees that Insales Services may use cookies, counters, and other technologies to ensure the functionality of the Services in general or their individual functions in particular, and the User has no claims against Insales in connection with this.

2.10. The user understands that the equipment and software used by him to visit sites on the Internet may have the function of prohibiting operations with cookies (for any sites or for certain sites), as well as deleting previously received cookies.

Insales has the right to establish that the provision of a certain Service is possible only on the condition that the acceptance and receipt of cookies is permitted by the User.

2.11. The user is independently responsible for the security of the means he has chosen to access his account, and also independently ensures their confidentiality. The User is solely responsible for all actions (as well as their consequences) within or using the Services under the User’s account, including cases of voluntary transfer by the User of data to access the User’s account to third parties under any conditions (including under contracts or agreements) . In this case, all actions within or using the Services under the User’s account are considered to be carried out by the User himself, except in cases where the User notified Insales of unauthorized access to the Services using the User’s account and/or of any violation (suspicion of violation) of the confidentiality of his means of accessing your account.

2.12. The User is obliged to immediately notify Insales of any case of unauthorized (not authorized by the User) access to the Services using the User’s account and/or of any violation (suspicion of violation) of the confidentiality of their means of access to the account. For security purposes, the User is obliged to independently safely shut down work under his account at the end of each session of working with the Services. Insales is not responsible for possible loss or damage to data, as well as other consequences of any nature that may occur due to the User’s violation of the provisions of this part of the Agreement.

3. Responsibility of the Parties

3.1. The Party that has violated the obligations stipulated by the Agreement regarding the protection of confidential information transferred under the Agreement is obliged, at the request of the injured Party, to compensate for the actual damage caused by such violation of the terms of the Agreement in accordance with the current legislation of the Russian Federation.

3.2. Compensation for damage does not terminate the obligations of the violating Party to properly fulfill its obligations under the Agreement.

4.Other provisions

4.1. All notices, requests, demands and other correspondence under this Agreement, including those including confidential information, must be in writing and delivered personally or via courier, or sent by email to the addresses specified in the license agreement for computer programs dated 12/01/2016, the agreement of accession to the license agreement for computer programs and in this Agreement or other addresses that may subsequently be specified in writing by the Party.

4.2. If one or more provisions (conditions) of this Agreement are or become invalid, then this cannot serve as a reason for termination of the other provisions (conditions).

4.3. This Agreement and the relationship between the User and Insales arising in connection with the application of the Agreement are subject to the law of the Russian Federation.

4.3. The User has the right to send all suggestions or questions regarding this Agreement to the Insales User Support Service or to the postal address: 107078, Moscow, st. Novoryazanskaya, 18, building 11-12 BC “Stendhal” LLC “Insales Rus”.

Publication date: 12/01/2016

Full name in Russian:

Limited Liability Company "Insales Rus"

Abbreviated name in Russian:

LLC "Insales Rus"

Name in English:

InSales Rus Limited Liability Company (InSales Rus LLC)

Legal address:

125319, Moscow, st. Akademika Ilyushina, 4, building 1, office 11

Mailing address:

107078, Moscow, st. Novoryazanskaya, 18, building 11-12, BC “Stendhal”

INN: 7714843760 Checkpoint: 771401001

Bank details:

One of the most popular areas in small business is the clothing trade. But many aspiring entrepreneurs cannot imagine how they can open and develop their own business in this area. The format of the outlet is not so important, be it a boutique, a women's, children's or workwear store, or a showroom. The problems and production nuances will be the same.

Business has undergone significant changes since the nineties. Previously, clothes were brought to Russia by shuttles and sold in special markets. Today, people buy clothes in specialized stores or shopping centers. Individual entrepreneurs no longer transport products, but purchase them from factories or suppliers.

Choosing a point format is an integral part of starting a business. Today there are more than enough of them. The most popular store options:

• Second hand.
• Stock.
• Multi-brand.
• Mono-brand.
• Franchise trader.
• Boutique.

Second hand

This establishment sells clothes that have previously been used by someone. In Europe and other countries there are companies that buy clothes from the population for little money. Then employees sort the items and send them to the chain stores.

The main criterion for clothes that end up in second-hand stores is the degree of wear and tear. The price for which the product will be sold will depend on this.

The markup in such stores may be around at 200-250 percent. You don't need a lot of start-up capital to open it. Organizing such a business is relatively simple, and the demand for such establishments among the population is quite high.

Stock

Stock stores specialize in items that were not sold out in previous seasons. You can also find branded clothing that is in surplus.

The markup at such points is usually does not exceed 90-100 percent, so this is where you can buy quality items at low prices.

Multi-brand

Multi-brand establishments are aimed at middle and high-class buyers. They feature products from leading designers. This store sells clothing from several brands, thereby providing customers with a wide choice.

When opening, you need to take into account that there will be many competitors. When organizing the trading process, you need to hire qualified sellers, and also pay special attention to merchandising.

Mono-brand

As a rule, only one brand is represented here. Such establishments are aimed at middle and high class buyers. Buyers are usually included in a narrow circle of clients of a retail outlet. The store places high demands on its staff, as it is necessary to maintain long-term relationships with customers.

By franchise

A store opened in this way can be either a profitable project or a failure. On the one hand, trading through a franchise has the advantages of a popular advertised brand, help and support from the franchisor. On the other hand, it can become a disadvantageous business, since purchases and monthly deductions can be expensive.

To open such a business, you need to have start-up capital. In addition, you need to carefully follow the instructions from your superiors. The essence is quite simple: you have capital, you are offered to run a business using a well-promoted brand. Your task is to divide the profits between the franchisor and yourself.

Usually you need to make some kind of down payment, the amount of which varies greatly from company to company. Next, you must pay monthly payments based on your total sales. Also, some franchises may charge advertising fees.

Boutique

A boutique is a small store, within 15-20 square meters. They mainly sell clothes from expensive brands.

The target audience is clients with average and high income levels. Opening such an establishment will be quite expensive, so it is necessary to look for an individual approach to almost every client. However, only qualified salespeople should be hired.

Directions of the establishment

Stores can also be divided into several areas:

• Men's clothing.
• Female.
• Children's.

Based on market analysis, we can confidently say that the most profitable way to open a women's clothing store, since women pay increased attention to their wardrobe.

Step-by-step instructions for organizing such a business are presented in the following video:

Company registration

To sell clothes, you need (IP) or (LLC). To open a small store in a small or medium-sized city, registering as an individual entrepreneur is better suited. This will allow the businessman to save on taxes and other obligations.

You also need to purchase a cash register and register it. It is best to do this after you have rented the retail space.

Selecting a point location

The location of your store will determine the flow of customers and, accordingly, income. To choose the best place, you can ask your friends where they prefer to buy things. You can also conduct a survey on social networks and determine where people like to go shopping the most.

There are several location options:

• Shopping and entertainment centers.
• Separate store.

If the store is located in a shopping center, then it has some advantages:

• There is a large flow of customers in the shopping center.
• The rent for retail space is not that high.

The disadvantage may be that the best places in the shopping center are already occupied. Renting other places can be an unprofitable solution, since the profit received depends on the location of the point. You should not rent a place that is located on the top floors, as there may be very few buyers there.

It is advisable to open a separate establishment only in a place where it will intersect with a large flow of customers. For example, you should not open a clothing store for young people in a residential area of ​​the city.

The advantage of a free-standing point is that it is owned by the owner, and he is responsible for it.

Let's consider each option separately:

• It is best to open a second-hand store as a free-standing store with a small area.
• The stock version will also work great as a separate room.
• It is advisable to place a multi-brand in a shopping center, preferably on the 1st or 2nd floors.
• Mono-brand, as well as multi-brand, can be opened in a shopping center on the 1st or 2nd floor. It can also be located as a separate establishment.
• The decision on the location of the outlet selling clothing under a franchise will be decided by the franchisor, who will analyze the market and potential competitors.
• The boutique should be opened as a separate store. At the same time, you need to take care of its presentable appearance.

Necessary equipment

Before opening an establishment, you should take care of purchasing the necessary equipment.

For a clothing store you need to buy:

• mannequins on which the presented products will be hung;
• showcases and racks;
• fitting booths, hangers;
• cash machine;
• special scanners for credit cards.

Supplier search

After you have chosen the direction of the establishment, registered a company, rented premises, purchased equipment, you need to find suppliers. The supplier must first of all supply timely quality goods that can satisfy the tastes of visitors.

Finding suppliers will not be very difficult. Factories can become suppliers from Europe, America, China, and Russia. The main problem may be finding an original product that will set you apart from competing stores.

Note! To find an interesting product for your establishment, you can attend special clothing exhibitions and fashion shows.

If you want to work with a specific brand, then you need to contact the supplier for delivery. You can find contacts of such companies on the Internet or ask friends who are engaged in the same business and work with this brand.

Staff

Naturally, you will need to hire professional sales consultants. These employees will determine how often customers purchase products from your store. Revenue, in turn, will depend on this.

A qualified specialist must have a presentable appearance, confidently understand the product, and be able to find an individual approach to each client.

The point's revenue depends approximately 70 percent on the actions of salespeople, so it is important to select good specialists who already have experience in sales.

You can place recruitment advertisements in newspapers, television and radio. You can also provide information on the Internet or use the services of recruitment agencies.

In addition to salespeople, you need to hire accountant, cleaners, administrator, security guards.

Don't forget that employees need to be constantly motivated. This will improve the quality of their work and productivity. It is necessary to carry out certification activities once a year.

Also remember that salespeople will have to be trained if someone does not have the required work experience.

Costs, sources of financing

The costs will roughly look like this:

• Registration of an individual entrepreneur – 2,000 rubles.
• Obtaining permits – 10,000 rubles.
• Rent – ​​30,000 rubles.
• Design and decoration – 100,000 rubles.
• Purchase of goods – from 200,000 rubles.
• Advertising – from 20,000 rubles.
• Payment to employees – 180,000 rubles.
• Equipment – ​​from 70,000 rubles.

Possible sources of funding:

• Loan for small business development.
• Private investor.
• Own or borrowed capital.

Advertising

You can advertise your location using television, radio, and social networks. On the first day of sales, you can give special loyalty cards that will give a discount on goods.

On the first day you can also organize a competition with a drawing of various prizes. Don't forget about gifts for visitors during the holidays.

Possible profit

On average, a clothing store can pay for itself in 1-2 years. If the business organization has been properly structured, the products are of high quality, and an acceptable pricing policy has been developed, then the projected revenue can be reached within six months.

Remember that when opening such an establishment, it is necessary to constantly update the product range to maintain constant demand for your product.

Cosmetics are a popular product on which you can make decent money if you organize your business correctly. But how to open a cosmetics store, and what pitfalls may be in the way of establishing such a business? Let's understand the issue.

Cosmetics and the law

Trade in cosmetics and perfumes is a rather complicated matter, since all cosmetic products must be certified, and when concluding contracts with suppliers, all documents must be carefully checked and attention must be paid to the products’ compliance with existing requirements.

Since July 2012, the Technical Regulations of the Customs Union came into force (it is valid in Russia, Belarus and Kazakhstan), which detail the procedure for mandatory certification of cosmetic and perfume products, and the requirements for the preparation of documents for goods, and the application of labels on products.

It also describes the requirements for packaging, which should contain comprehensive information about the product. For two years from the date of entry into force of the Technical Regulations, a so-called “transitional” period will operate, but it is necessary to require suppliers to correctly design cosmetic products now.

Registration of activities

Once you have decided to open your own cosmetics store, you need to work out the main areas of activity, look for premises for a future outlet and make the business official. To do this you need:

• go through the state procedure (although it is possible, but an individual entrepreneur in this case will simplify accounting);
• choose the type of activity - when opening a cosmetics store, it will be retail trade in cosmetics, perfumes and household chemicals;
• choose a taxation system - it can be either or.

Selecting a room

When choosing premises for a cosmetics store, you should pay attention to shopping centers where you can rent premises, separate pavilions or the basement floors of residential buildings. Of course, the rental price is an important point, but you need to choose a room based on a good customer flow. Therefore, if the most successful place for organizing trade is more expensive, it is worth making this sacrifice. After all, in the end, the rent will pay off with successful trading.

As for the size of the future store, it is better to choose a room with an area of ​​30 to 90 square meters. True, in a shopping center, a space larger than 50 square meters will be too expensive, so you can stop at 40-45 meters. For the correct location of a cosmetic store, the number of floors of the building matters. If you decide to open a trade in a separate building, then it should be the first or ground floor, and if in a shopping center, then, if there is an escalator, the floor can be any.

Necessary equipment

Everyone understands that a cosmetics store requires specific retail equipment: glass counters, racks, shelves on which the product will look advantageous and where it will be convenient to view it. You will also need a cash register and, of course, a bright sign that will attract the attention of customers.

Trade equipment should be maximally adapted to the existing premises. Depending on the area and configuration of the sales area, you can install both counters against the walls and island display cases in the middle of the room. At the same time, closed display cases and counters should be wisely combined with open ones. According to statistics, open counters stimulate sales by 20%. But when choosing open trade equipment that can significantly increase sales, it is worth taking care of a reliable anti-theft system, since cosmetics and perfume stores are the most often subject to theft of goods.

Assortment matters

When planning your store's assortment, you should pay attention to the following products:

• decorative cosmetics;
• facial care products;
• perfumery;
• hair and body care products;
• personal hygiene products;
• shaving and hair removal products.

In addition, you can immediately think through a system of gift certificates or put together special gift sets that will include both popular products and related products.

Of course, when planning an assortment, you need to focus on customer demand for certain products and brands. By the way, it is better to study customer demand in small trial lots of goods. Over time, a certain algorithm will be developed for the most successful ratio of goods on store shelves, but first it is worth focusing on proven and popular products of mass demand and advertised new items. You can also expand the list of products sold by including hair accessories, underwear, household chemicals, jewelry, gift wrapping and thematic literature.

The basis of the assortment should be budget brands, of course, if you do not plan to sell elite and expensive perfumes and cosmetics. You can also enter into agreements for the supply of goods with leading domestic and foreign manufacturers, who often offer small retail outlets favorable conditions for cooperation.

As for trade margins, for perfumery products they are, as a rule, 45-100%, for cosmetic products - 20-50%, for household chemicals - 15-25%.

Smart staff is the key to success

Before opening a perfume and cosmetics store, you should think everything over thoroughly and draw up a business plan, one of the most important points of which will be hiring suitable personnel. The number of sales consultants depends on the size of the store and its work schedule. So, for a small boutique with an area of ​​50 square meters, which will be open from 10.00 to 20.00, four sales consultants will be required, working two after two. In this case, the owner of the business will combine the position of store manager, chief accountant, personnel officer and merchandiser.

Particular attention should be paid to communication skills and awareness of staff. After all, in a cosmetics store, customers, as a rule, need professional help in choosing various products or competent advice. This means that consultants must know the product, study all the annotations and be able to intelligently answer numerous customer questions. If necessary, you can send sellers to special courses or hire experienced consultants.

Advertising and discounts

It is no secret that all cosmetics stores make money mainly from regular customers, who are attracted by various promotions, bonuses and discounts. Therefore, you need not to be greedy and wisely spend money on store advertising, as well as the production of discount cards and the development of discount programs. All these measures will sooner or later return a hundredfold and bring significant profits. And in order not to burn out, the cost of discounts should be immediately added to the price of the product.

Internet: we sell cosmetics online!

In order not to be tied only to selling goods in a store, you can launch an online cosmetics store. Since you will already be ordering goods for your outlet, you will not have problems sending them to those who order online. You can order a website from developers, or you can make it yourself, using programs from the Internet and recommendations that can be easily found on many sites. The portal should have an order form, feedback and the ability to pay for the goods. Then the site should be filled with content, for example, interesting thematic articles that encourage purchase, and, of course, a product catalog. If you do all this yourself, then the costs of creating an online store will not be so high, and given that you already have the goods, the business can develop quite actively.

Financial aspect

Of course, opening a cosmetics and perfumery store is a rather complex project that will require considerable investment. Do not forget that the main consumers of cosmetic products are women. This means that the store must be stylish, beautiful and competitive.

So, let’s calculate the costs of starting a business, taking into account the fact that the store’s area is 50 square meters, it employs four salespeople, a manager and one cleaner, and trade is conducted through the counter:

Monthly expenses:

Monthly income:

According to calculations, it is clear that a cosmetics and perfumery store will pay for itself in about two years, and the profitability of such a business is about 10%.