How to draw a company logo yourself on a computer. Which program is best to make a corporate logo?

Are you planning to open your own company, but don’t know where to get a logo for it? Do you want to get a high-quality image that will be easily remembered by your customers and can be safely placed on your website and branded products? And wouldn’t it be nice if you could get the image for free or at a minimal cost?

You can get what you want by using one of the six methods suggested below, each of which has a number of advantages and disadvantages. Actually, a logo of varying degrees of uniqueness can be obtained:
by drawing it yourself;
ordering from a designer;
by ordering it from a design studio;
by holding an auction-tender;
using an online editor;
created using an online generator.
Let us consider the essence and feasibility of each of these methods in more detail.

1. We draw ourselves

Advantages:
full control over the process;
free.

Flaws:
at a minimum, you need to be able to draw;
Knowledge and ability to use modern graphic editors is highly desirable;
As practice shows, too often the result obtained becomes the object of jokes from friends, colleagues and clients for a long time.

Time spent: 10-20 hours.
Cost: $0.

2. We order from the designer

The bottom line: first you need to prepare a clear technical specification, in which you will need to list all your wishes. Next stage— search for a performer if there is no one among your friends suitable specialists.

You can search both on Russian-language resources (Freelance, Free-lance, Golance, Weblancer, Freelansim, Freelancer, and on English-language ones (Behance, Odesk, Elance, Guru). Having chosen a suitable artist, you should agree with him on the timing, and then carry out control over the completion of the task, simultaneously making the necessary adjustments (possibly for an additional fee).

Advantages:
complete freedom to choose designers thanks to a large database of freelance platforms;
many of the designers are professionals with relevant specialized education and impressive work experience;
good quality of the output logo.

Flaws:
significant investment of time and effort in searching and selecting a suitable performer;
the logo may end up not being what you imagined;
long, expensive and tedious, and it is not a fact that the result will meet your expectations;
the most significant drawback, besides financial risk, this is the need for constant monitoring of the work, otherwise you risk not getting the finished result at all;
even the most gifted and experienced designer may simply “miss the topic”;
a freelancer may simply get sick or simply not get in touch.

Time spent: from 2 days to 1-2 weeks.
Cost: from $50-100 to $500-1000.

3. We order from a design studio

The bottom line: the same as in the case of a freelance designer, but much nicer and more organized. You choose a design studio, draw up technical specifications yourself or with the help of the manager of this organization, clarify everything possible nuances and wait for the result.

You can view the portfolio and information about the most famous and reliable design studios

Advantages:
your order will be handled by talented craftsmen with an impeccable reputation;
you are free to choose any design studio that you like;
it is easier to negotiate, because you will not be doing this directly with the designer, but with the company manager;
get more guarantees good result and, most importantly, on time;
Very high quality logo on the output.

Flaws:
very expensive;
long order fulfillment time.

Time spent: from 1-2 weeks to 1-2 months.
Cost: from $1000 for little-known studios to $20-50,000 for famous companies.

4. We hold an auction-tender

The bottom line: by registering on one of the crowdsourcing sites, for example, DesignCrowd (from $240 for a unique logo) or 99designs ($99, but the logos are not unique), you need to create a technical specification and deposit the appropriate amount into the system.

All designers see this specification and, if they wish, implement it. Then it is necessary to select the winner of the tender with the most suitable job, who receives the money (less often, the top three winners), and in return you receive the source code.

Advantages:
there is always a choice from several ready-made options;
you can communicate with the authors and ask them to make changes;
There are no missed deadlines, since there is no deadline in principle.

Flaws:
even if you didn’t like anything at all, you still have to choose at least one winner and pay for his work;
you need to spend time communicating if improvements are suddenly required;
you need to be able to draw up clear and specific terms of reference for the development of a logo, otherwise there is a risk of getting a logo that formally corresponds to your terms of reference, but is absolutely not what you expect.

Time spent: 2-4 days.
Cost: $100-200.

5. Use an online editor

The bottom line: the online editor is a simplified online version of Photoshop adapted for creating logos.

Examples of such services include:
www.logogenerator.com;
www.logosnap.com;
www.flamingtext.com/LogoMaker.
They have a database of icons and fonts. Your task is to choose the right combination of colors, icons and fonts to end up with a nice logo.

Advantages:
conditional free (up to a certain level);
no prepayment;
at first glance - complete freedom of choice and the opportunity to do everything yourself.

Flaws:
it takes good taste and design skills to put together a beautiful combination of colors, images and fonts from the available range;
the quality of the logo also depends on your skills, so in 99% of cases the result is very mediocre;
You cannot make minor edits to images from the service database.

Time spent: 0.5-3 hours.
Cost: $20-50.

6. Create a logo using an online website generator

The bottom line: just enter the name of the company and its type of activity, and the service will provide you with various logos. While viewing the presented options, you can make edits and clarify the task (what images, colors, etc. are needed). You also have the opportunity to edit the logo you like most manually.

Advantages:
you don’t need to combine images yourself to create a logo;
you can first evaluate the original version, make the necessary changes, make sure of the desired result, and only then pay for it, if necessary;
everything happens under your control, quickly (within a couple of minutes) and online;
All options offered to you can be amended at your request;
You can save the logos you like without purchasing them to get time for discussion suitable options with colleagues and, if necessary, change certain details;
you can immediately, envelopes, etc.

Flaws:
a designer or design studio has a better chance of creating a unique and original logo for you;
You cannot make minor edits to the images of the service base.

Time spent: 1-20 minutes.
Cost: free for small images(for websites and social networks), from $9.99 for logos big size in raster and vector.

What to choose?

So, if we summarize what was described above, then the best option For large organizations with an impressive budget, ordering from a design studio will be time-consuming, expensive, but the result will be excellent.

If your budget is limited and you don’t want to risk it, but you want to get results as quickly as possible, this will help you. Free and fast receipt large quantity logos of good quality, among which you can choose the appropriate one, make the necessary changes and only then pay its quite affordable price.

And even if you don’t see a suitable logo, you won’t lose anything, since using the service is absolutely free and doesn’t take much time. But the proposed options can inspire you to an idea that can be used as the basis for creating an original designer logo.

You can view the infographic for this article. Need a logo for your website? Read how to do it!

Logo creation software is very important if you are going to create your own company or brand.

The same applies to the logo, by looking at which the user will unmistakably guess this or that office.

And if online logo creation sounds like something for you challenging task, and the services of a professional editor are too expensive, then below is a list of the most common software options for drawing a unique logo, or invitation.

Also you can try using logo generator Logaster. You just need to enter the brand name, select the type of activity, after which the service will create a variety of logos. They can be edited and downloaded for free. You can also use it to create other elements. corporate identity.

TOP 3 programs for creating logos - choose the best.

Free Card Maker

Here is perhaps the most basic free program for creating logos. Its only drawback is its English interface.

On the other hand, the list of commands is so clear that literally after 30–60 minutes of acquaintance no one will pay attention to the designations.

With its help, you can independently create such “art” as:

  1. custom logo;
  2. invitation card;
  3. solemn letter;
  4. business card.

WITH right side you will see a set of templates that can be used as a ready-made solution, or taken as a basis.

You just need to click on the one you need to use it for your own purposes or complete some creative ideas.

You are free to change the color of the background, play with fonts (may the designers forgive me for my twitching eyes), or add some of your own poems or slogans to the picture.

To use your finished layout as a style, simply save it. About ten formats are available for these purposes, including PNG, JPG and .

All you have to do is print it out and distribute it to everyone you see fit.

Important! The system requirements are minimal, the functionality is elementary, and the capabilities are more than enough to create a unique logo or invitation.

AAALogo

This is a program for creating logos in Russian, English and a number of other languages. It's a shame that the interface is foreign, but, fortunately, you can find localizations on the Internet.

  1. technologies;
  2. financing;
  3. retail and wholesale;
  4. education and science;
  5. tourism;
  6. sport;
  7. products and gastronomy.

To get started, just open the application, in the window of which a library with templates will appear. Select the one you want by clicking and wait for it to appear in the edit field.

To change an individual element, simply select it. Thus the picture changes and the background.

The main thing is that this very font supports the Cyrillic alphabet, otherwise you will end up with solid hieroglyphs.

To design a logo from scratch, close the library when opening the application. Then go to the object menu and select a new image from stock ready-made solutions AAA Logo.

This template can be edited in height, width, rotated around its axis, or reflected horizontally/vertically. In addition, it can be changed in color, texture and size.

Can be moved freely within the working canvas. It is noteworthy that you can just as easily use your own pictures.

Finished logos are saved in both raster (jpg, png, psd) and vector (eps, svg, pdf) formats with high resolution at 300-600 DPI.

Sothink Logo Maker

This product can probably be classified as professional programs for creating logos.

Firstly, the interface and work panel are simply replete with various effects and settings.

Secondly, you can do almost anything here, from a banal business card with your first and last name to a masterpiece using several types of gradients, an exquisite font and other graphics editor techniques.

LogoEase is a free service that allows you to easily create various logos. To start using it, click the Start your logo button in the site toolbar and open the editor. Then choose a template that you can change: add your text, choose a font, change the scale, fill different colors and much more. After this, all you have to do is download the logo file in ZIP format and use it on your website or blog.

This service is very similar to the previous one. First you need to select the appropriate category, then decide on one of the many samples, and then edit it as you wish. The site allows you to upload up to six logos for free. In addition, users can purchase high-resolution files created with LogoMaker, which can be used for printing, business cards and posters.

CoolText - indeed cool thing, which allows you to create spectacular logos quite by simple means. This service only works with text logos, but the number possible options Their designs are so wide that you will definitely find something to your liking. Here you can get results in a couple of clicks that would require hours of training and special programs to achieve. The logo can be downloaded in a variety of graphic formats, including PNG, JPG and GIF. You can also create buttons for your websites and download a variety of fonts from a huge list.

Another generator text logos. Don't be fooled by the name: it's not limited to flame effects alone. In total there are more than 200 various effects, and some of them are quite funny. The operating algorithm is the same: select an effect, enter the desired text, edit the properties, save. By the way, in addition to the already familiar PNG, JPG and GIF, there is also PSD.

Logaster is an online service for creating logos and corporate identity elements. Six million users have already appreciated the advantages of working with this service. Logos developed with its help have appeared in 167 countries around the world on everything from business cards and letterheads to websites and billboards.

This editor impresses with its design and the number of features available. Logo creation includes choosing from an extensive service library necessary elements, adding captions, and then editing and customizing them. You can save the logo in PNG format. Of course, the paid plan provides a much more extensive library of elements and additional functions.

Have you ever used automatic logo generators?

Is it a solvable task to create a logo for your website yourself and for free, and online too? Fortunately, yes! Nowadays, many services have appeared on the RuNet and the bourgeois internet that allow you to create a beautiful logo for your blog online, and for free. In this article we will look at what a logo is, what it is for, how to make it, how to choose the right logo, how to install it on a WordPress blog, etc.

Logo, logo, logo is essential element for any website, especially a blog! If you don’t have your own logo, create one quickly, otherwise your Internet project will hardly be taken seriously. If you want your blog to remain in the memory of visitors, then read the article carefully!

7. Adding a logo to your blog

Once you create your logo, you will need to add it to your blog. Depending on which theme you are using, the course of events may be as follows:

  • The theme supports replacing the base logo with a new one;
  • The theme does not support replacement, but has its own logo logo.jpg;
  • The theme does not support replacement and does not have its own logo.

In the first case all you need to do is go to the admin panel, select “theme settings” and replace the standard logo with your own.

In the second case you need to open your theme folder and find the file which is the logo. To do this, open the folder with images of your theme:

Here you need to find the base logo. Most often this is a file named logo.jpg or logo.png. We copy the basic logo to the computer and create a logo of the same size (in pixels) and with the same name - logo.png (logo.jpg).

Third case the most difficult. If the theme does not support the logo, then you will have to teach it to accept logo images. To do this, you will have to edit the Header file (header.php), you can also add style.css styles for the new logo.

First, decide on the size of the logo so that it fits into the design as much as possible. Next, load the logo with the name logo.jpg into the directory

/wp-content/themes/name of your theme/images/

Open the theme editor, look for the file header.php (Header) and add the following code in the right place:

/images/logo.jpg" alt="">

You can also add styles for the new logo. Go to the theme editor, look for the style.css file and add to it (you can add it at the very end of the file) the logo orientation and padding:

#header #logo( float:left; padding: 5px 5px 0px 5px; )

If everything is done correctly, the logo will appear.

Simple instructions on how to create a logo yourself without help. The price for implementation and execution now varies from 300 to 5,000 rubles. For 300 you will get a stock one, downloaded and corrected. Let's figure out what types of logos and emblems there are.

Step-by-step instruction

Logo impact

I’ll tell you how logos influence and why any company needs them.

  1. The company's brand will begin to be recognized and remembered; most people have visual memory.
  2. Marketing component, people know about quality from the logo. The person himself may not know the name Mercedes, but when he sees three rays in a circle, he knows about the quality of the product.
  3. A corporate logo gives you the opportunity to get ahead (of course this is indirect). Without it, it will be difficult to create your own style.
  4. Increased loyalty. I am a fan of the Renault brand, seeing Logan on the street, positive thoughts remain. At next choice cars, I will lean towards this brand.
  5. Branding or ownership. Any product you produce can be easily patented.

Step 1. Choose a type.

There are many types, but there are five main ones.

We figured it out and decided on the concept.

Step 2. Elements and shapes of logos and how they are perceived

Any curve will help the person himself create an idea of ​​you. The figure below shows examples of elements and what they mean in the subconscious.

We know which type to choose and the approximate shape. You can already draw a rough sketch, on paper or in one of the programs, for example Photoshop. Next we move on to theory.

Having skills in Photoshop, you can make a logo on top level according to all the rules.

Step 3. How to create a logo yourself and what it should include

The answer to how to create a logo yourself is to simply order it and not worry about it. But there may not be any semantic load. Below are the basic principles of creation.

The remaining points are secondary, a consequence of the above.

Step 4. Analyze for free

Before you create and draw, you need to conduct an analysis.

Application

The scope of activity determines the use of the logo. Let's return to the example with cars, they do not use text, but only simple symbols or emblems on the rear and front bumpers.

Analysis of your case

You need to bring out the main points yourself and what you are providing to the market. A table about shapes and lines will help. Write down the main points, but don’t sculpt everything in a row.

Look at competitors

No need for plagiarism. Remember or search the Internet for your main competitors. Look at the logos and write down the ones you like. This method will help you draw approximate picture.

Step 4. If the text format and fonts are online

If you have chosen a text format, then you need to look for fonts. There are many types, italic, serif, sans serif, typescript, plain and the like. Search the Internet for sites, my online services Images are distributed free of charge in Russian.

  • www.urbanfonts.com
  • webfont.ru
  • www.dafont.com
  • fonts.google.com
  • www.typetype.ru/free-fonts

I repeat once again, simplicity and recognition will help create uniqueness and recognition; do not use complex and hard to read fonts.

Step 5. Pictures for the company and firm

There are two options: you can create a picture yourself for the company or company, or download it from the Internet. For uniqueness, it is better to draw, but if there is no money, then there are free collections. I advise you to use (this is a collection of icons, they are also suitable for logos):


The above services in Russian are discussed in detail in. You can manually order it yourself on any freelance exchange, there are now enough specialists, or you can order it yourself.

But be careful, there are plenty of hacks as well as scammers. Never agree to payment in full before the work is completed, and set deadlines strictly.

Step 6. Need it urgently

Don’t forget past operations and the analysis done, they will help in creating. There are two ways:

  • Online services. I discussed the best ones in the article. about creating logos online.
  • Programs, all known presented.

Each method has a huge database of fonts and images, choose for yourself.

We sorted out all the aspects and answered the question of how to create a logo yourself. The preparation is very lengthy and takes more time, but the technical part will go faster. Good luck to everyone.

P.S. Found good video, a completely free mini-course.