Opening a cosmetology salon is where to start. How to open a beauty salon from scratch - step-by-step instructions

I worked as a rheumatologist and had almost finished writing my Ph.D. dissertation when I unexpectedly realized that it was much more interesting not to treat an already sick person, but to strengthen his health, prolong his youth, beauty and longevity. During my many trips to Europe and America, I enjoyed visiting spa centers and beauty salons there. And when there was a desire to change something in my life, the idea immediately came to open a modern beauty salon that would combine the latest developments in spa treatments and cosmetology.

And if you do something, then you need to do it all perfectly - that’s my character. Therefore, it was decided to open a luxury beauty salon with complete set services aimed at wealthy and accomplished people who value not only time, but also the quality of the services provided. And our task will be to help them receive pleasure and benefit from their visit to us.
Being a beginner in the field of beauty development, I then decided that it was not worth the risk of doing business on my own without the help of consultants. While the salon was being built, I attended special courses for salon business directors. However, only half of the information received was useful. Now I’ve gotten a little used to it and realized that it’s necessary to consult with a professional, but at the same time delve into everything myself, no matter how difficult it may be.

The “business card” of our salon is the SPA area and hardware cosmetology. In addition, a number of our devices can undoubtedly be called simply unique. Among them is the “Thermofine Lift” - a radio wave lifting device, which is currently considered the only alternative plastic surgery and a transdermal electroporation apparatus, which allows the transfer of medicinal and cosmetical tools. In addition, our cosmetology rooms are equipped with other modern devices for body correction and elimination of facial cosmetic problems. Our salon offers SPA treatments full cycle, but before visiting them, all clients have a consultation with a doctor, who selects an individual program for each of them. As far as I know, in Moscow there are no more than 15% of salons with such a list of services and an arsenal of medical equipment.

We pay special attention to such clients as pregnant women. We have special massage techniques for pregnant women, and for those who want to preserve their hair color we offer special means in our hair salon. In addition, with the participation of specialists from the Center for Family Planning and Reproduction, we have developed a large program using oxygen cosmetics aimed at strengthening the skin to prevent stretch marks.

In our salon we provide all types of cosmetic procedures that are popular today. The equipment we use for cosmetology procedures was developed by the world-famous ADSS corporation, which for 14 years has been one of the largest leaders in the development and production of equipment for cosmetology. in the CIS countries and throughout Russia, this equipment and devices are presented by the company ADSS-medical, which has gained a good reputation among cosmetologists. Below are some of the cosmetic surgeries and procedures that we offer to our clients:
CelluliteLifting

With age, muscle tone gradually decreases and the skin becomes dry, thin, its contour and color change, and wrinkles become more noticeable. Lifting devices help to cope with these age-related changes. The lifting procedure strengthens tissue, improves facial contours and allows you to smooth out wrinkles without resorting to surgery.

RF lifting

RF lifting is a radio wave lifting method based on the impact of a Bi- or Tripolar electric field on the problem area. As a result of this effect, non-contact exchange with the dermis and heating of the epidermis occurs in the layers of the skin, which leads to activation of metabolism, improved blood supply and accelerated production of collagen.

Photoepilation

Photoepilation allows you to keep your skin smooth for a long time. It differs from laser hair removal in its physical principle. The action of both methods is based on the absorption of light energy by the hair pigment (melanin). During the absorption process, the hair immediately heats up and the hair follicle dies. Moreover, the darker the hair, the more effective the effect. The photoepilation procedure is practically painless, and the effect of smooth and silky skin remains for many years.

Liposuction- one of the types of combating fat deposits. Not so long ago, liposuction was performed only through surgery. In this case, fat deposits were first destroyed and then sucked out through cuts in the skin. This method has a large number of disadvantages: high risk of injury, risk of complications, long rehabilitation period, and others. Thanks to the development of technology, a large amount of equipment has been created that allows liposuction to be performed non-surgically. Fatty compounds are destroyed under the influence of electromagnetic radiation, ultrasound or shock waves at the cellular level and in this state are removed from the body through the blood and lymph. Non-surgical liposuction or cavitation is effective method figure correction and cellulite treatment.

Laser rejuvenation

The principle of laser exposure has become widespread these days. Fractional rejuvenation- This is laser exposure, during which the beam is divided into fractions. As a result, the laser acts on the skin with a grid of several small beams. Laser exposure to the skin helps activate the tissue repair mechanism, as a result, the formation of new collagen is enhanced, pigmentation is eliminated, and skin texture improves.

The result of laser rejuvenation procedures is velvety skin, an even complexion, and improved fat metabolism. The advantages of laser rejuvenation are high efficiency, no rehabilitation period and prolonged effect.

One of the problems I encountered when opening a salon was the problem of recruiting staff. We had to look for him everywhere and it took a lot of time. We currently have 22 employees, but we plan to increase their number to 30. In addition to cosmetologists, manicurists, hairdressers, and a psychologist, the salon has two managers: for customer service and for business development. These are new professions for the salon business, but, in my opinion, very necessary, because the beauty industry is now developing very rapidly.

Another, no less difficult stage was the search for the necessary high-quality equipment. You can find it on the Internet great amount offers from companies involved in the sale of cosmetology devices. We chose the company "" - whose service is at a high level. The devices show the best results and have a very attractive price.

Nowadays, maintaining beauty and youth is not at all difficult. You just need to pay a little attention to yourself and your appearance. Hardware cosmetology and cosmetology equipment for it were specially designed to care for appearance. With help modern devices and technologies, you can achieve quick and impressive results: rejuvenate old skin, moisturize dry skin, and give the skin a fresh and healthy look. A course of cosmetic procedures allows you to get rid of problems such as skin inflammation, acne, age spots, wrinkles, cellulite and many others. The main thing is that cosmetic procedures are very effective and as comfortable as possible.

Our appearance- this is the first criterion by which we are assessed, before we have time to introduce ourselves and talk about ourselves. Healthy and beautiful person, undoubtedly, is endearing and arouses sympathy. Therefore, the natural desire of men and women at any age is the desire to look young and beautiful. By going to the pages of our website, you can always find and learn a lot of useful and necessary information about how to preserve beauty and health for many years, and what methods there are for this.

If you decide to open a hardware cosmetology center, be sure to contact us. We will be happy to always help you in choosing cosmetology equipment from leading manufacturers. We also invite you to visit the exhibition hall, where you will get acquainted with the equipment, receive qualified advice, take special courses and even try the procedures on yourself. We work directly with manufacturers, this allows us to offer equipment at favorable prices. Once you start working with us, you will receive free training on how to use the devices, technical and information consultation, and a warranty on the equipment. We are always happy to cooperate with your beauty salon.

Unlike medical services, cosmetology always requires expenses from clients. The services provided by cosmetology salons have always been extremely popular, but nowadays there is a steady trend of increasing demand for them, since environmental conditions in megacities negatively affect the appearance of women, and cosmetologists help slow down and hide the aging process. It is worth noting that men who also want to look good are increasingly becoming regular clients. Taking all this into account, we can safely say that opening a beauty salon, although it is a highly specialized type of business, is quite promising.

You can open your account from scratch, as a franchise, or purchase one already ready business. By choosing the latter option, you will need to carefully study all the documentation, reputation among clients and the presence of debts. According to the franchise, it is best to start a cosmetology business for those who do not want to devote a lot of time to development marketing strategy, supplies Supplies and promotion in the market. The disadvantage of this method is its complete dependence on pricing policy and goods of the franchise seller. Entrepreneurs who want to carve out a niche in the cosmetology services market and build on their reputation are best off starting a business from scratch.

Room

The profitability of a cosmetology salon directly depends on the right choice premises. It is worth giving preference to residential areas of the metropolis, they are considered the most profitable. You can easily choose: the first floors of residential buildings, areas of mini-markets nearby, premises in shopping centers, as well as premises that are located near beauty salons and fitness centers, but only if such services are not already provided there.

Remember that the area of ​​the beauty salon must be at least 60 square meters. m, and one workplace should occupy at least 8 square meters. m. This area will be enough to accommodate all the necessary equipment. It is advisable to open an office with 5 workplaces, otherwise a queue may form among clients, which will negatively affect the salon’s reputation. In addition, for the normal functioning of the office, you should also organize: a wardrobe, a utility room, a waiting room and a toilet room.

As soon as you enter into a lease agreement, the premises must be renovated, and it is advisable to choose materials in light, soothing colors so that visitors can relax and tune in to the desired mood. And each workplace must be equipped with a good light source, otherwise the specialist will not be able to provide high-quality services.

When arranging an office, it is advisable to choose furniture that is easy to clean and wash. Invest in a mobile tool cart, craftsman's table, vanity table, vanity chair, steam bath chair, screw chair, clean linen closet, and vanity sinks (with hot and cold water). The main equipment is a chair, because almost all procedures are carried out in a lying or sitting position, and the client must feel comfortable during them. In addition, special cosmetics and underwear should be used during work: lotions, sanitary tampons, aprons, masks and tonics. The final set of all necessary products and equipment is formed based on the requests of the cosmetologist and your personal ambitions.

Legal aspects

Before opening a beauty salon, you must obtain a license for those types of services that are classified as medical. These include: cryomassage and other types of therapeutic massage, callus removal and peeling, comprehensive skin care, invasive and anti-cellulite procedures, lymphatic drainage and electrolysis, removal of ingrown nails, as well as mesotherapy, skin tightening, microdermabrasion and cryodestruction.

After identifying the services that require mandatory licensing, entrepreneurs need to obtain a license for a cosmetology salon. This document is issued by the Ministry of Health. To receive it, you need to prepare the following documents: a contract for the maintenance of medical equipment, a certificate of registration in tax service And constituent documents, title documents for premises and equipment (lease agreement, certificates and certificates for equipment), as well as certificates and diplomas of specialist education. Permission to open a cosmetology salon must also be obtained from the SES and fire department.

The salon owner must have special education. If it is not there, then in this case you should hire a specialist with the education of a dermatocosmetologist and make him a manager or chief physician. In addition, you also need at least five years of experience in your specialty. The business plan for a cosmetology salon must include information about personnel and equipment. It is necessary to hire only those specialists who have specialized education. To the Ministry of Health you will have to provide diplomas of their education, certificates of primary specialization or basic education, about advanced training. A cosmetology salon will require special equipment, which also requires documents. All consumables and equipment must have registration certificates, certificates or passports, which can be obtained from the supplier when purchasing devices. It is recommended to enter into an agreement with a licensed company to service your equipment.

Staff

The level of a beauty salon, its prestige and popularity directly depend on the professionals who work in it. Many specialists have their own regular client base, so by hiring a professional on staff, you gain both in status and in profit. To make the office work as efficient as possible, preference should be given to generalists ( combined master: female-male-children). You have the right to hire only those persons whose professional level is confirmed by a diploma of appropriate training. It is desirable that the manicure-pedicure specialist can also provide Additional services- do nail extensions, paint. Certificates that confirm this can and should be hung near the workplace: this will inspire more confidence. It is very good if the cosmetologist has medical education, since many clients refuse the services of a master who has completed only courses. In addition, such a specialist will be able to provide a wider range of services, for example, only a physician can give beauty injections.

Employees of beauty salons rarely have an official salary; specialists are mainly motivated by a percentage, depending on their daily income and qualifications. Cosmetologists receive approximately 30-50% of the daily revenue they bring in, manicurists and pedicurists - 30-40%, massage therapists - 30-50%.

To open a beauty salon, you will have to use own funds- it is quite difficult to find a partner, and banks do not issue targeted loans. You should be prepared for the fact that for the first couple of months, until the salon has regular customers, you will lose money. IN best case scenario The business will reach its current payback in 3-4 months, on average in a year and a half. To determine the prices of services, you should calculate your costs, the interests of the specialist and evaluate the competitive environment. At first, prices should be made a little lower, it is advisable to hold a number of promotions, and when your own customer base is formed, prices can be raised a little, and discounts can be given to regular customers. It should be noted that the demand for cosmetic services is seasonal. The first peak of attendance occurs in the very early spring, and the second peak in the autumn, after the holidays.

Cosmetology is a rapidly growing business, new offices are constantly opening, creating competition for you, so you need to take care of your regular customers. Opening a salon from scratch is a rather risky undertaking. Just as a good restaurant needs a chef, a beauty salon needs a master with a good reputation. Remember that with the right approach you can turn your cosmetology business into a stable source of good income.

The modern beauty industry is about rapid progress, the constant introduction of unique developments and the most incredible know-how. Recent advances in the world of cosmetology allow not only women to find their “code of youth”, but also discover magnificent and ample opportunities for maintaining successful business in certain market segments, and the main arguments for this are unique nanotechnologies and hardware cosmetology.

The cosmetics market today is a broad sector of the economy, including production, sales of products and provision of services. Each section of the market is very in demand, very difficult and very profitable.

If you are not a tycoon and cannot buy yourself a factory and laboratories, hire “great minds” to develop cosmetology products, and if creating networks for selling cosmetic products is very difficult and requires quite a lot of investment, then the market segment: providing cosmetology services is difficult, expensive, but possible and very profitable!

And the right decision for a person who is not qualified specialist in the field of aesthetic cosmetology, but with a business spirit and a great desire to create a stable business with the fastest possible payback, the services of which are always in demand - this is a beauty salon. We can say: an aesthetically attractive business with “ woman's face" But, of course, not everything is so simple.

Nowadays, there are beauty salons of any class: economy, elite, VIP, well, there are just a lot. According to statistics, about 55% of newly opened salons close literally within a year or two. There are quite a few reasons for this. The very first and objective reason- this is the same type! Also among the main factors of an unsuccessful project is the reluctance to understand/study at least the main subtleties of the beauty industry and, of course, illiterate management and marketing.

In addition, as a rule, the majority of owners of this business are predominantly women, for whom the beauty salon was bought/opened as not a business, but rather a place for leisure.

If you take a serious, competent and thoughtful approach to opening a business in the field of aesthetic cosmetology, then, first of all, you should think about what to offer a potential client, what competitors do not have and what may interest the future client in terms of innovation, efficiency and affordability.

Today, among the services of the beauty industry, machine cosmetology is in particular favor. And it is precisely the opening of a hardware cosmetology beauty salon, where clients will be offered a wide range of services for effective rejuvenation, safe and impressive lifting results, figure correction, etc. using innovative equipment, will allow you to predict business prosperity and significant advantages over competitors. That is, for a successful business, you need to open a beauty salon of a completely new level.

Today, enough hardware cosmetology salons are already represented on the domestic cosmetology market, and marketing research shows that this is truly one of the most promising directions in this segment of the cosmetic market. But if you want to open this business quickly and economically, then you can forget about its prosperity and long existence!

Opening a hardware cosmetology salon: opportunities, risks and where to start?

Hardware cosmetology is a unique innovation in the beauty industry, which literally immediately won a major position in cosmetology and medicine.

Skin rejuvenation and lifting, weight loss and figure correction, effective solution the most complex cosmetological tasks using hardware methods have gained enormous popularity and demand among people who want to always remain young and beautiful, but do not want to go under the knife of a plastic surgeon.

And as statistics show, 85% of such people, including 70% women (the most promising client, focusing on whom beauty salons are opened) and 15% men, make a choice in favor of hardware cosmetology services.

Therefore, the opportunities for the success of this business are very large and promising.

Of course, there are risks of opening a beauty salon with such a specialization, but they are no higher than in any other serious business, one might say, even lower. If you approach this issue with all responsibility and maximum thoughtfulness, then all risks will be minimized.

The first basic and very important aspects of opening this business:

• – The need to become thoroughly familiar with all the features of the business itself and
  with the prospects and possibilities of hardware cosmetology;
• – Marketing research of salon business in the area where it is planned
  opening of a salon: is the service in demand among the population?
  aesthetic cosmetology, study of the closest competitors, their features,
  offers and benefits.

Let's consider a step-by-step algorithm necessary actions to open a successful hardware cosmetology beauty salon:

• Step #1: Selecting a location to open a salon. A well-chosen place is the main thing
  business success factor;
• Step #2: Professional development of a business plan and corporate identity future
  salon (1 sub-item);
• Step #3: Salon interior design project;
• Step #4: Preparation, registration and legal support of the necessary
  package of documents for opening a salon. This aspect, in our case, will be
  have additional difficulties, since documents will be required for
  equipment and license to conduct hardware procedures.
  (list of all necessary documents. 1 sub-item: deal with registration
  documents yourself or entrust it to professionals);
• Step #5: Selection of equipment (buy at the exhibition or rent with subsequent purchase. Briefly about
  leading manufacturers and their products);
• Step;6: Development of a price list for the services provided. (Selection of types of hardware procedures and additional cosmetic
  services. Briefly about the pricing policy);
• Step #7: Personnel selection and training (1 subparagraph);
• Step #8: Advertising. Conducting an advertising campaign (1 subparagraph);
• Step #9: Conclusion.

Step No. 1: The main factor in the success of a hardware cosmetology beauty salon is a well-chosen location.

First of all, it should be clearly understood that a beauty salon of a decent level is a rather serious business that requires thoughtfulness and literacy in every nuance. Moreover, today this is one of the most dynamically developing sectors of the beauty market, and the chances of creating a successful, thriving aesthetic cosmetology salon are really high.

The first step is that you need to decide exactly what class of salon you plan to open: elite or medium. Only after this can you seriously approach choosing a location for your future salon. Depending on the expected clientele, the area and premises are selected.

If there is a desire and opportunity to create an elite class salon, then both the location and premises must fully correspond to the status of the salon and future clients.

Therefore, the choice should fall on the city center or an area where the inhabitants are successful business people for whom the costs of beauty services are not interesting, they will only be interested in the public visiting the salon and the result: how effective is their rejuvenation and beauty after visiting your salon.

Of course, you should be prepared for the fact that in any “rich area” you will have very serious and worthy competitors. But there is a trump card - not just cosmetic services, but completely the new kind aesthetic cosmetology – hardware room.

It will be necessary not only to detect the opponent, but also to identify all his strengths and weak sides, and, having made the right conclusions, open a salon of a higher, completely new level. This is qualitative marketing research. And it’s better to spend money on a qualified marketer than to end up with the same type of salon and, without paying off, sell it as a used business.

If the premises are located in a residential area, then you need to take into account that the clientele will be completely different: they can be simple housewives, women of fairly mature age, or business women. In any case, you should expect that your client, first of all, will be interested in the availability of hardware cosmetology services.

Elite class salon.

As numerous studies show, if you open a luxury salon, this does not mean at all that it will bring great profit. Of course, the prices of such a salon will in any case allow the project to pay off, but this is not at all a fact that there will be a lot of clientele.

The rich clientele that the salon will be oriented towards is a rather unique audience; it will take time and a very strong advertising campaign to “lure” successful ladies and glamorous ladies to their salon. And here no promotions or bonus programs will work. Clients of elite salons are little interested in how economically profitable it is to visit your salon.

You will need something stronger, at least that you have unique “secretly developed” devices that allow you to look 20 years younger after a couple of sessions and look better than your neighbor in Rublyovka, or that your clients are people whose name is always on hearing, for example Volochkov, etc.

Middle class salon.

If you open a middle-class beauty salon, but with completely new aesthetic cosmetology services, then, as most marketers today claim, this is a real “gold mine”. And in this case, it is not necessary to select a premises directly in the city center, but the outskirts will not be suitable either.

It is worth taking a closer look at residential areas where people of average income and above live. And here the best decision is to also conduct marketing research: how do people live in this area, what cars do they drive, what boutiques do they dress in, etc. Those. find out whether they can afford regular visits to a hardware cosmetology beauty salon, where the prices will be real, but still not the same as in a simple beauty salon.

In any case, before renting/buying premises for a future salon, you need to get clear answers to the questions: does the client in a certain area need something fundamentally new? Are people in this area even interested in a new beauty service?

Conclusion:

• – A location for an elite class salon must be selected exclusively in a very prestigious area, it will be very expensive, guarantee
  The salon's success rate is about 55%. But if you can make it prosperous, then you will be rich.
• – The right location for a middle-class beauty salon is expensive, but more than realistic, the guarantee of success is about 75%.

Not everyone and not always resort to a thorough study of the market, i.e. to conducting marketing research, starting with selecting a location for a future business. This is probably why there are not so many successful businessmen in our country and so many failed ones.

Step No. 2: Professional development of a business plan for a hardware cosmetology beauty salon.

There are ideas, there is a desire and opportunity to open a beauty salon of a new level. Its class and even its location have been selected. What's next? Now you need to determine all the priorities and get a holistic picture of what your project will be and what results it will lead to. Those. you need a map of your project - a business plan.

What is a business plan and who needs one?

A business plan is a description of the feasibility of creating a hardware cosmetology salon. As a rule, such a plan has two groups of users - external (potential partners, investors, creditors) and internal (initiators of business ideas and founders).

You can draw up a business plan for a beauty salon yourself, guided by the recommendations of experienced specialists, or you can entrust such an important stage of your starting business to professionals who will draw up an individual concept for creating an enterprise where all the nuances and risks will be taken into account.

What should a business plan for a hardware cosmetology beauty salon include?

• – Assessment of the market situation and assessment of closest competitors. This is the most important stage of business planning, since potential risks depend on this.
• - Room. Availability of a legal address – mandatory requirement opening any business. If you buy an apartment, you will need to remove it from the housing stock. The main thing to consider is that 75% of the success of a salon business depends on a well-chosen location.
• – Development of exterior, interior design and corporate style of the salon (name, logo, corporate colors, staff uniform, letterhead,
  website page, etc.)
• – Registration of documentation – legalization of business. You need to register the salon with the tax authority. IMPORTANT! When choosing an LLC or individual entrepreneur, keep in mind that in the case
  bankruptcy of the Company, you will only lose registered property, and individual entrepreneur risks personal property. Usually,
  registering a company will cost no more than 12–15 thousand rubles. You will also need to register with the tax office and cash machine, otherwise provided
  considerable fines.
• – Hardware cosmetology is medical cosmetic services that are subject to mandatory licensing. Roszdravnadzor issues such a license for
  based on the required package of documents, the main of which are the conclusion of the SES and the availability of diplomas, certificates and other documents confirming
  qualification of the type of activity.
• – Interior furnishings. Equipment and inventory. This section of the plan is developed taking into account many requirements and in accordance with the services that
  are expected in the salon.
• - Staff. A beauty salon must have administrative staff and maintenance staff. Recruiting staff is the most important and responsible step, since it is the professionalism of your salon’s staff that will determine whether the salon will become successful or close in a year or two.
• – Develop and establish a list of proposed services and operating hours that will be convenient for the target group.
• - Financial plan.

a) calculation of all costs for opening a salon (fees for premises, repairs,
design work, equipment, documentation, etc.)
b) calculation of prices for services provided
c) staff salaries
d) operating expenses and consumables
e) taxes
e) advertising

All financial calculation data are preliminary.

• - Advertising company. Marketing plan for salon promotion. IMPORTANT! Advertising
  the company should be held one month before the opening of the salon.
• – Calculation of the planned indicators of the beauty salon for 2-5 months.
• – Preliminary results of the payback and profitability of a hardware cosmetology beauty salon.

As you can see, developing a next-level beauty elephant business plan is not such a simple matter. That's why The best decision- this is to contact a specialized company, where highly qualified specialists will competently develop an individual business plan, in which everything will be described and calculated, including possible risks.

Step No. 3: Design project for a beauty salon.

A beauty salon needs to be “dressed” beautifully. The interior is the hallmark of the salon.

The layout and interior design of a hardware cosmetology beauty salon is the most important step, which primarily determines whether clients, after the first visit, will want to return to your salon again.

A beauty salon is a place where people are offered beauty: services that allow a person to feel harmony with their own body. Therefore, the interior should provide aesthetic pleasure to customers with different taste preferences.

The interior must correspond to the high level of the cabin. It is the appearance that will set the mood, emphasizing the level and individuality of the establishment.

Proper zoning of the premises, use of the entire space, a mandatory area for the reception, for guests to relax, a room for staff to relax, treatment rooms and the mandatory requirement of the SES - the presence of at least two utility rooms, two bathrooms, and, of course, an elegant office for the salon director - this is the main thing must be taken into account when planning.

Creating a salon design project is the exclusive prerogative of professionals who thoughtfully and competently, taking into account all the wishes of the customer, in accordance with all necessary requirements, taking into account the architectural forms of the room and the corporate style of the salon, they will develop an interior design that will be the realization of the owner’s dreams and the harmony of aesthetics and modern sophistication.

It is very important to correctly distribute all the space, everything square meters salons should work according to full program. The salon should be ergonomic, functional, bright with well-designed large windows. The color scheme should be soft. Remember that very bright, bold colors can be irritating to customers.

Hardware cosmetic procedures They are more likely to be considered medical, and many people are wary of any medical equipment, so the interior of the salon should have a relaxing and calming effect. Every client who visits your salon should feel comfort and exceptional harmony, as well as the fact that he is in a place that fully corresponds to his status.

That is, the interior of a new level beauty salon should be modern, sophisticated, harmonious in every element and with a touch of luxury. An excellent option would be to create a special highlight of the interior - it could be a special room for relaxation and meeting clients, with beautiful furniture, large mirrors in silver openwork frames, with a beautiful decorative fountain, or, on the contrary, a room decorated in the style of ultra-fashionable minimalism, hi-tech ...

In any case, a twist is needed, and it all depends on the imagination and creativity of your tandem with the designer-developer.

The most important! When decorating the interior of the salon, you should not skimp on finishing materials and interior elements, because otherwise, even if the design is unique, incredibly beautiful and stylish, the interior of the salon will look cheap, which will immediately affect the clientele. Even people with average incomes, when going to a beauty salon, want to enjoy everything, including the aesthetics of their surroundings.

When developing a design project for a beauty salon Special attention focused on engineering systems. Of course, they should be hidden, but have access for regular maintenance and inspections. You also need to take into account that there will be a lot of hardware equipment and many sockets will be required.

SanPiN standards regulate not only the area of ​​premises, but also the requirements for the microclimate, wall surfaces, etc. Therefore, when developing an interior design, you should comply with all the requirements of established standards, which in the future will allow you to avoid claims from regulatory authorities (i.e., significant expenses).

Everything related to the beauty industry should cause aesthetic pleasure - the field of activity obliges. The interior of the salon should have a single concept, the main idea, zest and harmony. The interior should not be typical, it should be memorable - all this will be the key to the successful operation of a hardware cosmetology beauty salon.

P.S. When developing the layout and interior design of the cabin, the placement of security systems should be taken into account.

4 Step. Preparation, registration and legal support of the necessary
package of documents for opening a salon.

Legal preparation of all the required documents for opening a hardware cosmetology beauty salon is the most difficult, time-consuming, effort- and nerve-consuming stage of the entire process. But you have to go through it!

Today many law firms offer the service: Preparation, execution and legal support of documents for opening a business. Such services are provided for a fee and are a life-saving solution for people who value their time and their nerves.

If you prepare (collect) and process all the documents/permits yourself, while saving a little, you will lose a lot of time and effort for repeated visits to many authorities. It should be borne in mind that almost every necessary permit requires the submission of a whole package of documents to a certain authority.

What documents are needed to open a new hardware cosmetology beauty salon?

• – Documents confirming the registration of the company with the tax authority (form of ownership and
  charter).
• – Lease agreement (registration with Gorskomimushchestvo is mandatory).
• – Permission to conduct activities from the district government. This document
  issued free of charge.
• – Conclusion of the CJEU inspection.
• – Conclusion of the fire inspection.
• – Permit to trade (provision of services). This permit is issued
  by the district administration and must be certified by the CJEU.
• – Document on the range of services.
• – License and permission to provide medical services – hardware
  procedures. The document is issued by Rozdravnadzor.
• – Contract for waste removal.
• – Service agreement with laundry service.
• – Agreement with REU or Housing Office for Maintenance(water supply,
  electrician).
• – Agreement with a company (optional) servicing the cash register
  apparatus.
• – Permission to place a sign (this is a whole package of documents).
• – A certificate of conformity is issued on a voluntary basis (this document
  it is advisable to formalize).

This list may not be complete, as each regulatory authority may request additional documents.

Step No. 7: Recruitment and training of personnel.

Personnel decides everything!

Its success and prosperity will depend on how qualified personnel you select for your hardware cosmetology beauty salon.
Remember that money in the beauty industry can only be earned together with high-level professionals. You don't need a simple full-time cosmetologist, you need a good specialist.

To minimize risks and speed up the entire process of building a salon business with hardware cosmetology services, the best and most correct solution would be to contact a professional consulting agency, where they will help you select high-category specialists: medical cosmetologists who have undergone special training in hardware cosmetology, as well as a manager, accountants, security guards and other personnel.

The growth of a salon business begins with the successful selection of a team of personnel! According to experts, the prospects for business development - hardware cosmetology salons/centers are quite great, but in this market, success awaits only those salons that provide services to clients at the European level of quality, fulfill all the wishes of their clients, create a comfortable psychological atmosphere, and all this depends exclusively from the team - the salon team.

When searching for employees, the manager must:

• – clearly and clearly understand what kind of specialist he needs;
• – conduct personal interviews with each candidate;
• – evaluate the candidate’s professional qualities, experience and personal qualities;
• – you definitely need to familiarize yourself with his documents: diplomas, licenses,
  work book, with recommendations from previous places of work;
• – hire selected candidates subject to a probationary period,
  which will allow you to be convinced of his professionalism, to get to know him better
  personal qualities. And if a person does not meet the required
  criteria, you can do it without unnecessary problems fire. If an employee you
  suits, then you officially hire him and conclude an employment contract
  contract

There may also be a need to train your selected personnel to improve the skills of employees. Training can take place both at the expense of the enterprise and at the expense of the employee.

It is planned to open a beauty salon specifically for hardware cosmetology, which is classified as medical services, so the salon’s specialists must have a medical education and a diploma of completion of a course in hardware cosmetology.

Salon staff training is not only an improvement in the qualifications of medical personnel, but also training for the salon director modern technologies business and team management, courses for administrators and other service personnel.

Having assembled and trained his “team,” the manager must establish professional ethics in the salon, which is a significant factor for the cohesive and effective work of employees.

The search and training of employees for the salon should be carried out 2-3 months before the working date of the opening of the hardware cosmetology beauty salon.

Step #8: Advertising. Conducting an advertising campaign.

• – work with funds mass media(magazines, radio, television);
• – printed advertising products: business cards, booklets, posters, flyers, etc.;
• – advertising in networks, creation and promotion of the salon website. And this is necessary, since most modern people get all their information today from networks;
• – steps to create and stimulate demand for salon services;
• – presentation of the salon.

An important role in advertising a salon is played by its name; it should be gentle, original and consonant with something pleasant and exclusive. It is especially worth paying attention to outdoor advertising of the salon. The sign must be harmonious with the exterior of the building where the salon opens; it must attract the eyes of people even from a distance, which means it must be bright, aesthetically attractive and beautifully illuminated in dark time days.

The exterior sign of the salon should not be installed the day before the opening (as often happens), but a month before it should already show off and interest passers-by.

And, of course, for an advertising campaign to be effective, it needs some kind of tempting feature. And it should be present on all advertising printed materials to attract potential clients. To achieve the best result, it is necessary to use a combination of a wide variety of methods of advertising the salon, this is what will increase the impact on consumers.

The results of the advertising campaign for the hardware cosmetology beauty salon will determine whether you will launch your business successfully and on the first turn, or whether you will need a second attempt. Do you need it? Consequently, an advertising campaign is the point in a business plan for opening a salon on which it is strictly not recommended to save.

And, of course, the best solution to ensure that the advertising campaign goes perfectly and gives excellent results, is to hire professionals in their field - advertising marketing aces. About the fact that a beauty salon is opening at a completely new level, where everyone can rejuvenate, become more beautiful, lose weight, get rid of cellulite... , almost the whole city should know, therefore, simple, even very beautiful advertisements in the mail will not work here and will not allow you to get the desired result.

Only a professionally designed, with a touch of creativity, quite loud and enticing advertising campaign will allow you to get a large “influx” of clients on the opening day, and whether clients want to return to your salon again and again, it all depends on the professionalism of the salon team.

Step #9: Conclusion.

The modern beauty industry allows you to earn beautiful money today!
In this article (a mini-guide to opening a hardware cosmetology beauty salon), we tried to cover everything important aspects opening a salon business, where the main services are hardware cosmetology. This guide reveals step by step the entire process of creating a salon from scratch.

A new-level beauty salon with unique hardware cosmetology services is not only a form of modern and beautiful business, but also one of the most profitable and fastest-paying investment options in the beauty industry market, with the most minimal risks.

But this is a very serious and responsible and expensive matter, therefore, in order not to increase the risks, if you are not a professional in this field, then the creation of a salon should be carried out only in collaboration with specialists. Of course, if your financial capabilities allow, then having decided exactly what you want and how exactly you see your future salon, you can order a “turnkey beauty salon” from professionals in their field.

There is no shortage of such companies today. But still, your personal participation in every step of creating your “brainchild”, excitement, experiences, joy for each stage passed - this is called “putting your soul” into your future business. And such an enterprise will always be successful, pleasing to you, and, of course, profitable.

Of course, you can’t do without specialist assistants, since every stage, every nuance of opening a salon or any other business requires certain knowledge and experience at each stage.

Remember that the successful opening of a hardware cosmetology beauty salon is not the success of the entire business. Business requires strong dedication, thoughtfulness and professionalism. You have desire, opportunities and specific goals. And you will succeed in this difficult and beautiful task!

Success and prosperity to your beautiful business!

We offer a video: Beauty salon - interiors and plans

There is a little trick when opening a beauty salon.

Everyone knows, and if anyone doesn’t know, they will now find out that the first peak of customer flow occurs in the spring, when people take off their hats, and the second peak on September 1 (give or take a week), when people come from the sea.

Option 1 is fast.

If you manage to do everything over the summer, then your costs will begin to “recoup” in the fall.

Option 2 is lazy.

If you don’t have time, you can acquire more clients by spring.

Beginning cosmetic business from scratch, forget about what “profitability” is, at least in the first weeks of work. When setting the cost of services, you will have to take into account the prices of competitors, so to attract clients you will have to work even at a loss.

Payback period for beauty salons is from three to five years

Beauty salon

It differs from a beauty salon only in the smaller range of services offered

1. To open an office – $10-15 thousand,

2. to start a salon - $60-80 thousand,

3. clinic – more than $250 thousand.

Are we talking about a beauty salon?

2) We reduce the cost of equipment, namely, we buy domestic tables for manicure and pedicure. They are cheaper than foreign ones.

For comparison: a German manicure table costs $1.6 thousand, a little mermaid costs from $120 to $200.

Teach?.. Or will he die ignorant?

You can save on chairs, but you cannot save on staff. Especially in terms of improving his qualifications.

Specialists with medical education are now being retrained as cosmetologists at the same pace as in 1941, medical students were retrained as military field surgeons.

Basic training – from $300 to $1000.

Retraining and advanced training - training in hardware cosmetology, and all other tricks - requires additional costs.

You or your master can pay for the training. If you pay, then do not forget to conclude an agreement under which he undertakes to work for you, as “assigned,” for at least one year.

-And pay? -To whom how much?

So, 1) Cosmetologists can receive from 10% to 30% of the daily revenue they bring in,

2) manicurists - 20-30%,

3) pedicurists - 30-40%,

4) massage therapist - 20%.

It is best to open a salon with five workplaces.

The most common services:

a) care facial skin,

b) body care,

c) manicure,

d) pedicure,

d) hairdressing services.

If you are not a beauty salon, but a hairdresser with a beauty salon component, then for you it’s the other way around. First - hairdressing services and at the end - facial skin care.

And further…

Equipment costs – $3-4 thousand.

$0.7-1 thousand for the purchase of consumables,

Rent is about $150-200 per month.

Let's clarify...

Salon for wealthy clients. Initial costs – at least $60-80 thousand.

They consist of:

rental in the city center (per month for 1 m - from $10),

stylish renovation (from $100 per 1 sq. m),

Equipment from famous German brands - Italian ones - break down, keep in mind. ($40-50 thousand without laser). A laser system for removing pigmented lesions costs $54 thousand.

expensive cosmetics brands, an entire line worth $4-5 thousand at once.

Arrangement of a manicure and pedicure room – $5 thousand.

massage room and administrative room – $1.5-2 thousand.

middle class,

rent in the bedroom sector for 1 sq.m – $5 per month. That is, for 60 sq. m monthly $300,

repairs – $1.5-2 thousand,

Polish or Taiwanese assembled equipment

for a beauty salon - $2-4 thousand,

for a manicure/pedicure salon - $2 thousand,

for a massage room - $300).

But the main thing you always need to remember is that a beauty salon is opened “under the guidance of a master with golden hands,” like a restaurant under a chef. And therefore, if you do not have connections in the world of cosmetology, then it is better not to take risks. It’s just that people who don’t respect themselves go to unfamiliar salons only for eyebrow correction.

Cosmetic services have always enjoyed considerable popularity among the population. major cities. Now this t The trend continues to develop, because the ecology of the metropolis leaves much to be desired.

For many people, visiting a cosmetologist has already become a habit, and every year the number of male clients in such salons is increasing, which indicates the demand for the services of beauty salons. So why should those who want to start new business not consider this type of activity as an additional, and perhaps the main type of income? Let's try to figure out how to open a beauty salon.

Let's get started

So, first you need to understand how you see your business. Will it be a small office offering just a few services, or a large business that employs a large number of specialists? Depending on this, it is necessary to calculate costs.

How to open a beauty salon and where to start? The first thing you need to pay attention to is the premises where all services will be provided. It is worth choosing a place in the city where people are constantly “circling”. It is desirable that this be a residential area. Not a bad option is the first floor of a residential building not far from a medical or entertainment center, market, sauna, etc. Sometimes it will be very useful to equip your cosmetology office not far from a beauty salon.

Staff

It is allowed to hire only persons who have a secondary or higher medical education or, in extreme cases, a certificate of completion of cosmetology courses. Each employee must have a medical examination certificate (or better yet, a medical book). It must be done once a year.

Next, before opening a cosmetology office, it is necessary to establish strict rules for the staff: each employee must be dressed in a white coat and have their hair tucked under a headscarf or cap. Special requirements are presented to the masseuse - she needs to cut her nails short so as not to injure the client, it is forbidden to wear dresses with narrow sleeves (they must be wrapped freely), all rings and other jewelry must be removed from the hands.

How to find good specialists?

The most the best option is luring professionals from long-established beauty salons. This is very convenient, but far from safe. For example, after working for you for a couple of months and having scouted out all your “tricks,” an employee can simply run away to the previous owner and pass on all the information to him.

Also, before opening a beauty salon, you can advertise in the newspaper about a vacant vacancy for a cosmetologist (or other employee). If desired, organize something like a competition for a place. If you understand little about cosmetology and don’t even know how to choose a professional, then you can invite a specialist from a popular salon to act as an expert (provided that his owner allows him to do this).

If you have the financial opportunity, you can send specialists to advanced training courses. Although in some cases, masters pay for their training themselves or pay off their debt by working hard.

Or maybe it's better to buy?

There are several options that are possible when running a cosmetology business. The first is to open it from scratch. This is quite suitable for those who do not like to correct other people's mistakes and are used to doing everything themselves. In this case, you will occupy your niche in the cosmetology business gradually, gaining your own reputation, and not using someone else’s.

If you don’t have time for this, then you can purchase a ready-made business. But it’s worth considering that when buying a cosmetics business, you need to carefully review all the documents, make sure there are no debts and study the salon’s reputation with clients.

Well, the third option is franchising entrepreneurial activity. In other words, you take a ready-made business of a company and run it under its own brand according to the scheme it has developed. This option is suitable for those who do not want to delve into the details of promoting their brand on the market and devote time to a marketing strategy. But there is also a drawback here - the complete dependence of the quantity and quality of goods and prices on the franchise seller.

Project payback

Before opening a beauty salon, you need to calculate its profitability. To start a business in this area, 400,000-500,000 rubles will be enough. But even with such costs, you should not expect instant profits. When you set prices for services provided in your office, pay attention not only to the amount of money invested in the project, but also to the prices of competitors. It is possible that for the first few months you will have to work even at a loss.

Therefore, it is very difficult to talk about the payback period of a business. On average, with constant investments in business development, this will take from 2 to 5 years.

Services that a cosmetology office can offer

Experienced specialists already advise opening your own business in this direction with the condition that the salon will have at least 5 jobs, with different directions. For example, the most common services include:

• facial skin care;
• body care;
• hair removal;
• massage;
• hairdressing services;
• manicure and pedicure.

Some of these types of services can be combined depending on the busyness of the craftsmen. In this case, attracting clients with some kind of “zest” can be considered a guarantee of success. You can, for example, purchase equipment for laser hair removal.

What do you need to open a cosmetology salon?

We have already talked about where it is best to locate your mini-salon. Now let's get on topic necessary equipment and tools.

So, a small list of equipment needed to open a cosmetology business:

• dressing table with mirror, cabinets and special screw chair;
• there must be a separate table for performing steam procedures;
• special cosmetic linen - napkins, sheets, aprons, towels, bathrobes, hats, scarves, etc.;
• a massage table;
• special equipment: iron, hair dryer, curling iron, steam bath, sterilizer, etc.;
• various trays, jars with lids, bottles, containers, etc.;
• tools: probes, eyelash tweezers or with a clamp, eyelash curlers, scissors, spoons and special needles for cleaning the skin, etc.

All equipment for a beauty salon must be constantly disinfected, and instruments used in procedures must be sterilized after each use.

If we talk about the necessary documents that will be needed when opening a cosmetology office, then their approximate list is as follows:

• registration documents and certificates for equipment;
• diplomas confirming that specialists have the necessary education;
• premises rental agreement;
• documents confirming the approval of the opening of the office by the fire department and the SES;
• an agreement for periodic maintenance of medical devices and devices concluded with relevant companies.

Once you have all the above papers in your hands, you will be given the main document, without which you simply will not be able to open a cosmetology salon - a license.

Issue price

Before opening a beauty salon, you need to carefully calculate all the upcoming costs. On average they look like this:

• Renting premises will require from 20,000 to 50,000 rubles per month, depending on the location.
• To purchase cosmetics (and it is advisable to choose one line) you will have to fork out from 20,000 to 40,000 rubles. According to knowledgeable people, you certainly cannot save on this.
• To purchase equipment you need about 100,000-20,000 rubles. This amount does not include laser devices. With them it will be from 1,000,000 to 3,000,000 rubles.
• Setting up a manicure and pedicure room will cost at least 150,000 rubles.
• Don't forget about high-quality repairs, which visitors look at first. You can spend endlessly on it, but, on average, it will “take away” from 10,000 to 30,000 rubles per square meter from you.
• The administrator's room and massage room will cost you about 50,000-70,000 rubles.

But keep in mind that a lot depends on the income level of people your beauty salon will be designed for. The business plan given above is more suitable for more expensive salons.

And further

If your priority is middle-class clients, then you can save some money here. For example, you can choose a place to set up your beauty salon in a residential and not very noisy area. Renting such a room will not cost too much - from 250 to 400 rubles per square meter.

You can purchase equipment from a not very expensive manufacturer - Taiwanese or Polish assembly. So, for example, you will have to spend about 70,000-80,000 rubles on a pedicure and manicure room, and no more than 20,000 rubles on a massage room. By the way, when purchasing equipment and tools for your beauty salon, you can pay attention not only to foreign manufacturers, but also to our domestic ones. As practice shows, they are practically inferior in quality.