Stylish haircut of Evelina Khromchenko. Stylish haircut of Evelina Khromchenko Changing the haircut using styling

Evelina Leonidovna Khromchenko is a creative fashion expert with an international reputation, host of the rating TV program “Fashionable Sentence”, teacher at the Faculty of Journalism of Moscow State University, author of the book Russian Style, international editorial director of the holding Les Editions Jalou, who has rightfully earned a big name in the world of fashion journalism.

She has behind her the creation of the Artifact PR agency, filming, managing the Russian version of L'Officiel magazine, launching the cultural and educational project "Evelina Khromchenko Fashion School", articles and interviews with world stars from the fashion world, including Yves Saint Laurent , Claudia Schiffer, Naomi Campbell.

British fashion designer John Galliano once expressed the characteristic opinion that in his mind Russia is “Red Square, caviar and Evelina Khromchenko.”

Her comments from the “Fashionable Sentence” have long been scattered into quotes and received a separate term - evelisms. “Don’t be shy to be happy,” Khromchenko never tires of repeating to her viewers, and, probably, this approach lies the secret of her style.

Childhood and youth

The future “queen of Slavic fashion” was born on February 27, 1971 in the capital of the Republic of Bashkortostan, in the family of a school teacher, philologist and engineer-economist. The baby’s grandmother also taught at one time, but not Russian, like her mother, but German.


Both women dressed beautifully, despite the total shortage of those years, which affected the girl’s sense of taste and moderation in everything related to clothing in particular and style in general. Later, Khromchenko recalled how her mother knew how to put together her outfits in an unusual way, to find beautiful trench coats, jewelry, accessories, and shoes. According to her, all of Moscow began to wear a turban made from threaded Golden ring a scarf, exactly following the example of her mother.

Thanks to her mother, Eva learned as a child that an intelligent woman cannot afford to look bad. The woman taught her daughter how to apply eye makeup and, more importantly, how to remove makeup, long before the girl developed a natural interest in her mother’s makeup bag. Through her efforts, Evelina never learned all the “delights” of puberty skin problems and overweight. Mom prepared food in tiny portions and taught her daughter the daily ritual of washing her face with ice cubes made from chamomile infusion.

Now the TV presenter still prefers salon procedures to home remedies, but the postulate is that proper nutrition- the root of health, she considers it fundamental; on the days of filming “Fashionable Sentence,” her diet does not exceed 1000 kcal.

From an early age, the girl demonstrated extraordinary learning abilities and was in every way an ideal daughter - diligent and obedient. As Evelina reported without false modesty in one of her interviews, she was a “dream girl” whom those around her “constantly admired and called beautiful and well-mannered.” At the age of 3, she learned to read by looking through publications in the Izvestia newspaper with her grandfather. At school he was an excellent student, an active participant in amateur performances and social life.

When the daughter turned 10 years old, the family moved to the capital. The young talent entered school No. 21 from in-depth study foreign language, where a number of disciplines were taught in English. She did not want to attend the Gnessin music school, but from the fourth grade she enjoyed going to art school. She really liked to draw. True, Evelina could not finish it. Due to problems with her vision, doctors recommended reducing eye strain, and she had to give up her favorite activity.

My hero Evelina Khromchenko

In high school, the purposeful schoolgirl attended various events, thematic meetings, and performances by music and theater stars. She expressed the information, impressions and thoughts she received in notes to newspapers, which she wrote in order to acquire useful skills and experience.


By that time, her parents had divorced, and her father married a woman who worked at the Yunost radio station. Evelina took advantage of her acquaintance with the editor-in-chief of the Smena radio station and approached her about employment. Thus, at the age of 16, she began working in the children's editorial office of the then All-Union Radio as a freelance writer.

The beginning of a creative journey

Having received a certificate, Khromchenko was preparing to enroll either in foreign language or journalism. Having made a choice in favor of journalism, she was able to become a student at the prestigious Moscow State University. Distinguished by her conscientious attitude to work and enviable hard work, the girl continued to work on the radio at the same time. In particular, she was one of the hosts of a radio program for high school students, “Peers.”


In 1991, she was hired, and in two years she made, in her words, “an enchanting career from a reviewer to a columnist.” Then the position of head of the department awaited her, then the editor-in-chief. The university was sympathetic to her busyness and forgave her missing some classes. The main thing is that she prepared her homework on time and passed her exams well.

At that time, Evelina had a very large volume of broadcasting - four hour-long and fifteen-minute programs per month, as well as at least three half-hour ones. Over time, she became the initiator and creator of several of her own radio projects about fashion trends and beauty for teenage audiences, including the program “Sleeping Beauty” on “Smena”, broadcasts on “Autoradio”. The aspiring journalist was even lucky enough to work with the creators of the famous TV program “Vzglyad,” which offered viewers sharp materials and video clips of popular Western performers (which was a rarity in those years).


In 1992, a capable student was invited to work at the non-state radio station Europe Plus. On her wavelength, over the next five years, she prepared reviews for the author’s fashion column called “Podium.”

Career development

In 1993, Evelina graduated from the university with honors. At the ceremonial presentation of the document to graduates higher education She couldn’t attend – there was another live broadcast. She received her honors diploma a little later.

A year later, an active and professionally trained journalist created the concept of the first publication in the Russian Federation for middle-aged and older schoolgirls, where the idea of ​​moral and aesthetic education of adolescents was implemented. For permission to name the magazine “Marusya”, she turned to fashion designer Vyacheslav Zaitsev: that’s the name of his eldest granddaughter, that’s the name of his perfume. The magazine has been published for over 25 years.

Evelina Khromchenko visiting Jasmine

In 1995, Khromchenko began to engage in PR, founding the Artifact PR agency together with her husband Alexander Shumsky. In parallel with radio broadcasts, she promoted many large-scale events in the fashion field, including the Elite Model Look competition and High Fashion Week in Moscow. As editor-in-chief, the journalist, fanatically devoted to her work, held about seven dozen press conferences with various fashion celebrities, including Valentino Garavani, Paco Rabanne, Linda Evangelista.


There was also a huge demand for freelance articles that Evelina wrote for printed publications. The purposeful journalist obtained exclusive material by attending (often at her own expense) shows and other important fashion events in her homeland and abroad, in particular in the world capital of fashion, Paris. In addition, she never tired of editing texts for her website, answering questions, giving recommendations to companies regarding the dress code of employees, sharing the secrets of style and fashion, giving lectures and acting as a consultant on television shows, and soon became the main specialist in the fashion industry on territory of Russia.


It is quite natural that in 1998 it was Khromchenko who headed the Russian edition of the Parisian fashion magazine L’Officiel, the first licensed project among more than a dozen subsequent foreign versions. Before this, about 80 years ago, the gloss, which received the status of “the bible of fashion and high society", published exclusively in French.


The domestic publication of that period covered all the main shows of Russian Fashion Week and contained practically no translated articles. Khromchenko attracted non-trivial authors to cooperate (from MGIMO graduate, Varvara, daughter of the owner of Nezavisimaya Gazeta, Konstantin Remchukov, to actress Ingeborga Dapkunaite), welcomed interesting columns, such as “Legend” by Vitaly Vulf, created her own separate strong product and promoted the work of Russian fashion designers. In particular, on the pages of her brainchild she revealed to the public such names as Denis Simachev, Alena Akhmadullina, Igor Chapurin.


Evelina has repeatedly been a member of the jury of various competitions for aspiring designers, including the French “ANDAM” and the domestic “Russian Silhouette” and the Competition named after. Nadezhda Lamanova.


In 2000, L’Officiel magazine and the Artifact agency became the organizers of the Valenki-Valenki project, designed, as Khromchenko put it then, to “rehabilitate the image of Russia”, turning the once folk footwear into an attribute of high fashion, capable of becoming “ business card"RF, "instead of the existing Chechnia and mafia." As part of the event, the Pushkin Museum in Moscow hosted an exhibition of 50 pairs of felt boots by Valentin Yudashkin, Andrei Bartenev and other Russian fashion experts.


Evelina Khromchenko is the first editor-in-chief of the Russian L"Officiel

In 2002, Khromchenko acted as curator of the personal exhibition of the French designer “Ora-Ito - a virtual pirate”, held at the Moscow State University Historical Museum. The real name of the “design hacker”, who became famous for creating his own objects under famous brands, is Ito Morabito.

Monologue of Miranda Prisley. Voiced by Evelina Khromchenko

During the same period, the journalist was included in the list of “Top 50 business women of Russia” from The Russia Journal and began introducing students to High school economics with the discipline “Marketing and branding in glossy media.” In 2006, she appeared on television in the popular television series “Don't Be Born Beautiful.” At the same time, she was entrusted with dubbing the actress Meryl Streep, who played the role of the editor-in-chief of a fashion magazine in the melodrama “The Devil Wears Prada.”

Fashion expert

In 2007, television viewers could see one of the most iconic figures in the fashion industry in the drama “Mothers and Daughters.” Then she became a co-host of a TV show about current trends “Fashionable Sentence” and became one of the jury members at long years. In the company of Vyacheslav Zaitsev and Arina Sharapova, she offered the heroes a lot of ideas for creating their impeccable image. A year later, this program was awarded TEFI, and the journalist (together with her colleagues) received the channel’s award in the category “Best Talk Show Hosts.”


The year 2009 was marked in the life of the “queen of gloss” with the release of her book about Russian style “Russian Style”. This essay was a selection of illustrations and photographs with the author's comments, revealing the concept of “Russian”. She presented her “visual encyclopedia” to the public in Paris at the Assouline publishing house. The event was attended by her colleagues and friends, including her close friend, designer and daughter of the President of Uzbekistan Gulnara Karimova, leading fashion headhunter Florian de Saint-Pierre, pianist and composer Sergei Dreznin, who noted the importance of promoting Russian culture when discussing the book.

Evelina Khromchenko in the program “Cultural Exchange”

In 2010, Evelina Leonidovna was fired from her post as head of the Russian version of L’Officiel by publisher Evgeny Zmievets. He charged her with “excessive passion for her career” and gave her position to his wife, Mikhail Gorbachev’s granddaughter Maria Nevskaya. The owner of the Les Editions Jalou brand stood up for his creative employee, and the talented journalist rightfully received the position of international editorial director of the company.

Fashion tips from Evelina Khromchenko

In 2011, the Russian style icon began to give recommendations regarding the choice of balanced fashion solutions to demonstrate one’s own attractiveness, about eternal trends that must be in the arsenal of the fairer sex and others important things during the “City Class” project, offering education in the “Edutainment” game-based learning format.


Soon she opened her own Fashion School, and in 2013, within the walls of her Alma Mater, she began teaching - she headed the “Fashion and Lifestyle Journalism” workshop and taught students her original course on creating and managing a fashion magazine. To enhance her students' training, she recruited a number of leading fashion journalism professionals from the UK and US to teach in her workshop.

About Russian fashion and style

In 2013, in the capital’s Petrovsky Passage, at the Bosco di Ciliegi gallery, the fashion critic opened an amazing exhibition of vintage jewelry from her personal collection. Among the exhibits were things that she inherited, gifts, purchased in antique salons, at auctions in the USA and Europe, and even at flea markets.


The Lanvin butterfly decoration, which interested the guests of the event, was presented to her by the author, Israeli fashion designer Alber Elbaz, and the black chrysanthemum was presented to her by Kenzo designer Antonio Marras. Especially for the opening of the exhibition, young designers created custom necklaces using vintage materials at Evelina’s request. For example, Maria Golubeva decorated her beautiful work with antique keys.


In the same year, at the Fashion People Awards ceremony, held at the luxurious Lotte Hotel, Khromchenko rightfully became the winner in the “Fashion Expert” category.

In 2014, the popular presenter was included in the prestigious The Business of Fashion list of the 500 most influential people in the international fashion industry. Her name was included in the “Media” section along with such big names as Dame Commander of the Order of the British Empire and editor-in-chief of the American edition of Vogue Anna Wintour, living legend fashion industry and former Vogue Paris editor-in-chief Carine Roitfeld.


In the same year, the Russian fashion star became a member of the Society of Musketeers of Armagnac, where she was accepted thanks to her contribution to the development of relations between the Russian Federation and France.

In 2015, Evelina became a guest on the “Evening Urgant” program, where she amazed the audience with her best photos and with the brilliance of sparkling humor she spoke about the selection of outfits for the prom.


In December of the same year, the Fashion New Year Awards ceremony from the Fashion TV Russia channel took place in Moscow at the luxury hotel The Ritz-Carlton. The TV presenter, together with fashion historian Alexander Vasiliev, attended the event, which brought together the most significant people among all those involved in the creation and popularization of fashion in the country. She presented “Fashionable Verdict,” which won the award in the category “The Most Popular Fashion Program.”


In 2016, an ambitious and talented businesswoman presented a limited collection of shoes and accessories. It was created by her in collaboration with the shoe brand “Econika” based on the author’s formula “25 fashionable investments in your wardrobe.” Her idea is to select a minimum of basic clothing and accessories that can help women look advantageous in any situation.


In July 2017, the second capsule of the “Evelina Khromtchenko & Ekonika” collection was released for sale, this time dedicated to the theme “Fashionable Business Trip”.

Personal life of Evelina Khromchenko

A successful and brilliantly educated journalist is divorced. Her husband for more than 15 years was a Muscovite, the general director of the Artifact Group and the president of Mercedes-Benz Fashion Week Russia, Alexander Shumsky.


They met as students at Moscow State University and got married, since 1996 they raised their son Artemy and developed a fashion business. But their union was not destined to live forever - in 2011 the couple broke up. They did not advertise their divorce, continuing to attend social events together.

In 2014, information appeared in the media about Khromchenko’s new novel and the fact of divorce from her first husband was revealed. The heart of the fashion expert was won by Dmitry Semakov, an expressionist artist of Russian origin from the New York art scene.


Evelina and Dmitry are not officially married, they live in a “guest marriage,” but they often while away evenings together in the cozy Italian restaurant Cervetti on Nikitsky Boulevard. Evelina is engaged in PR promotion of the work of her chosen one in the Russian Federation - she helps with the organization of exhibitions, advertises his works on Instagram, and organizes meetings with journalists.


Evelina is sure that every woman should please her loved ones and everyone around her with her beauty. Under no circumstances should she skimp on pedicures, manicures, hairdressers, shoes and underwear.


The journalist looks great and is younger than her age, as she takes care of herself every day. Her clothing size has not changed since 7th grade at school. She regularly gets massages from a good massage therapist, strictly limits herself to starchy and sweet foods, never mixes proteins and carbohydrates, and in the summer in Valencia she windsurfs and rides a bicycle. She likes Maya Plisetskaya’s recipe for slimness: “Don’t eat!”

The elegant TV presenter constantly participates in charity events and supports many charitable organizations, including the Planet of Peace and I Am! foundations.

Evelina Khromchenko now

The domestic fashion connoisseur continues to draw full houses at GUM and other major domestic and foreign venues, introducing the audience to the most important trends in the upcoming fashion seasons and repeating that “naturalness and well-groomedness, a sense of proportion and good taste” will always be fashionable. She continues to teach at Moscow State University, conduct “Fashionable Verdict”, and classes at her Fashion School.


Easy to understand universal formulas the expert’s style are so convincing that they have already acquired the status of catchphrases. They are published on her official website under the heading “Evelisms”. For example: “Like boots, so is life” or “Nothing discredits a woman more than a fake Birkin bag.”

A real fashion expert is the editor-in-chief of the Russian version of the international authoritative fashion magazine “LOfficiel”, the host of the “Fashionable Sentence” program, Evelina Khromchenko. Her advice and recommendations are always relevant, relevant and valuable, one might say - “spot on”. Here are her main recommendations that will allow a woman to be fashionable, stylish and confident. So, fashion tips from Evelina Khromchenko.

1. Be sure to have nude (natural) colored shoes in your wardrobe. They go great with any outfit and visually lengthen the leg.

2. One more must have- several white shirts. Men's fitted shirts perfectly highlight a beautiful chest, hips and waist.

3. Be sure to have a set of clothes “for yourself” in your wardrobe. You can wear it for your own pleasure - for communication and meetings with friends. Calm tones, layering without emphasizing the waist - all this contributes to your comfort.

4. Be sure to buy classic black trousers, a black jumper with a V-neck and black formal pumps with comfortable heels. Pants must fit you well and correctly; a jumper with such a neckline will emphasize the line of your neck. This outfit can be played up hundreds of times with different accessories and it will always look chic and different.

5. Remember that ribbons and straps on shoes shorten the leg. And classic pumps elongate your figure. This should be taken into account especially for short women.

6. Things of the same cut, style and color in the wardrobe are boring! A true fashionista should be diverse: different styles, various clothes, shoes and accessories.

7. The rule of a monochromatic suit is to have bright accessories and makeup! Place accents in the form of shoes, bags, brooches, scarves.

8. Tunic and bag of the same color - only for the beach. This set includes bare legs, flip-flops, a large straw bag and chunky sunglasses.

9. Your wardrobe must have at least one pair of high heels. The heel gives a woman some instability, which attracts men to support her.

10. When wearing a bright, catchy dress, do a smooth, discreet hairstyle so as not to distract attention from the dress.

11. Choose bright shoes with straps so that the ankle is exposed.

12. Remember, if the top of the clothing is voluminous and bulky, then the bottom should be light and airy. Seek harmony!

13. Wear bright, unconventional and revealing things at sultry resorts, where they look great.

14. For a dramatic look, open up your décolleté, elongate your leg line with well-fitting trousers, and add interesting accessories. A clutch, large sunglasses and a bright silk scarf will look good with a casual dress.

15. Don't be afraid of fashionable trousers with a low line between the legs. Contrary to popular belief that they shorten your legs, on the contrary, they fit perfectly and make you look slimmer.

16. Marilyn Monroe’s seductive and flirtatious gait can be imitated by wearing a skirt just below the knee, which will slightly interfere with walking.

17. Light skirts, for example, beige colour, should be worn by slender, long-legged women.

18. You can attract the attention of others simply: put on bright lipstick, put on huge sunglasses and a bright bag.

19. A coat doesn't have to be tight-fitting. This is outerwear, which means it can be loose.

20. Skirts and dresses just below the knee length are suitable for full hips.

21. To show off your cleavage in a low-cut jacket, be sure to wear a top in a contrasting color.

22. Your wardrobe should have things for all occasions in your life. These are clothes for home, shopping, work, and elegant clothes. All these things should be appropriate, stylish and fit well on you.

23. Overweight women You can wear black to hide imperfections. But it’s worth emphasizing the advantages by adding a couple of bright elements, for example, in the chest area.

24. If the clothes on top are very frivolous, then the bottom should be in the same style.

25. Little women should expose their necks and décolletés and not fasten all the buttons, so as not to create the impression of a person in a sheath.

26. Large ladies should not wear large bags; they will make you look even bigger and bulkier.

27. Avoid boring outfits and lack of accessories.

28. Fashionable color hair - uniform and natural shades. Forget about highlighting and different colors on the hair.

29. The best modern and elegant outfit for every day is a simple coat with a clearly defined shoulder belt, a pencil skirt, and pumps.

30. A manicure with painting or rhinestones is bad form. Everything that is called “nail design” is absolutely not fashionable and completely tasteless.

31. Jeans should be smooth and corrective. They should improve your figure, make you slimmer and your legs longer. Forget about jeans with embroidery, sequins and lace.

32. C purple Bottle green, cool pink, lilac, beige, gray, azure and even red go well together.

33. Tops and blouses should be thick enough. They may have a neckline or open sleeves, but your body should not be visible through the fabric.

34. If you have a voluminous lower part, wide trousers that are tight on the hips and pencil skirts will suit you.

35. Do not use a floral pattern several times in one set, for example, on a skirt and on a blouse.

36. When choosing classics, buy things that are the perfect size. Classics must be perfect.

37. Translucent things look vulgar and disfigure your figure. But if you really like translucent blouses, you definitely need a flirty jacket to cover your body a little.

38. A fur item should not blend in with your hair, it looks funny.

39. For an evening out, one thing should shine in your clothes - either a dress or accessories.

40. Flat soles in shoes are a sign of housewives and oligarchs. If you don’t consider yourself one or the other, wear high heels.


41. Fat girls You can’t wear low-waisted jeans, they visually shorten your figure. It is better to choose classic jeans and all kinds of skirts and dresses.

42. If you want a dressy look, don't bring a big bag, even if it's a good color and shape. It would be better to have a clutch of any size or a small neat handbag.

Famous TV presenter Evelina Khromchenko, a woman with capital letters, she follows the most modern fashion trends and can guess the fashion for the future, looking far ahead. Numerous social events do not take place without her, and here she offers her impeccable image and beautiful graduated bob haircut to the “judgment” of others. Evelina Khromchenko's haircut helps her to be feminine and shine at grand occasions. social events. Evelina Khromchenko photo of a haircut that you can see with your own eyes is not afraid of experiments, as she herself tries to help those around her to be better.

What is the name of Evelina Khromchenko’s haircut - photo

Everyone knows what kind of haircut Evelina Khromtchenko has and how lovely she is, and in combination with fashionable glasses, a short haircut looks impressive.

This is a certain feature or a unique image of a woman. She didn’t think through this image, but it all happened suddenly.

During her student years, the girl adopted the image that she found in silent films; it was a bob with a very short nape.

Evelina Khromchenko with a short haircut was beautiful and playful, a little later a certain geometry and bangs appeared. Just like any girl made mistakes during these years, she, too, had to have her haircut cut into a crew cut when her coloring went wrong.

Originality and attractiveness of hairstyle

Evelina Khromchenko's hairstyle fully confirms her perfection. A woman knows how to work on herself, because nature has endowed her with perfection.

True Russian look and natural beautiful colour that doesn't burn bright colors and is not oversaturated with permanent staining.

Feminine and sexy, she gracefully styles her hair, which is combined with a captivating look, and a stylish haircut is combined not only with a business style, but also with clothes for everyday life and going out.

Impeccable style and taste in everything.

Icon of style and fashionable haircuts

Makeup is perfectly matched to the hairstyle and most often it is just as natural and not pretentious.

Mattifying lipstick and a predominance of simple nude shades. Her hairstyle suits her very well, but unlike other stars she does not have variety, and the styling is identical.

Short haircut and smooth hair, she is very well-groomed and healthy, this can be seen in any photo shoot.

How to make a hairstyle like Evelina Khromchenko's? Real professionals can easily cope with this task and they will individually tell you whether this style will suit your face or not.

Some people think it's a bob haircut, others call it a bob haircut.

Changing your haircut using styling

Most beautiful view Evelina Khromchenko's hairstyle appears in the photo from behind.

If you make the curls curly and casually style them, you will get a completely different and playful look.