Vkontakte products - a section for convenient sale of Vkontakte products. How to create the correct group in contact for the sale of goods

In 2016, the Products section appeared among the main items of the main menu. Let's take a closer look at what it is. Now you can sell various things, accessories, services from your page, simply by describing your product and indicating its cost. Your ads will be available primarily to your friends and to all those who search for the item that you are going to sell.

How to sell a product through Vkontakte

We are looking for the item Products in the menu on the right, if it is not, enable it through Settings.

Your friends' ads are displayed immediately, you can add the product to your favorites to buy later and place your products using the button Submit your ad... The list of created products can be viewed in the tab My items.

First you need to choose a category. A huge number of groups are represented, moreover, divided into subgroups. From wardrobe to list of services, I'm sure you can easily select the item you want. In the title of products, it is advisable to briefly and accurately write what you are selling, because users search for products by name. In the description, add a brief description and details related to this product or service. Be sure to attach an image, since the first glance of the buyer usually falls on the picture, and then on the text. Indicate the cost of your product, you can preliminarily find similar products to find out the approximate price. And, as an option, for a faster and more successful sale, you can make the cost of your product lower than that of competitors.

To purchase, you can contact the seller through private messages. You can pay for the goods both on Vkontakte using money transfers, and in a personal meeting with the seller - as agreed. I also want to add that in the section Goods products are located not only from personal pages of users, but also from communities. That is, now all goods are located in one place, which is quite convenient. There are restrictions on the number of goods, judging by the Vkontakte API, but there is no specific figure, apparently no one has come across this yet. Therefore, if you have reached the limit, write in the comments how many products you could download Vkontakte.

Social networks do not remain unchanged, constantly being supplemented with fresh features and capabilities. Therefore, it is not surprising that one of the most pressing questions of interest to users now is how to create a Vkontakte group to sell goods.

The mentioned issue has acquired such great importance relatively recently, after the introduction of a new function by the network administration. It consists in the ability to offer products to visitors and community members. At the same time, potential customers will have the opportunity to instantly assess the merits of a future purchase and decide whether it is worth spending the money.

Another positive side of the service that has appeared is the appearance of convenient feedback, which allows you to immediately understand what subject is being discussed and instantly serve the client.

It is worth adding that in the near future, trading on the social network will become even easier, since the administration and developers of VK are actively introducing an internal payment system.

There is no one-size-fits-all answer which is best for selling services and networking businesses. Each type of community has its own strengths and weaknesses that need to be considered. So, the public page stands out favorably in that:

  1. intended for the dissemination of information;
  2. available for viewing even for unregistered users;
  3. there is an opportunity to create "events";
  4. allows you to send newsletters using the "tell friends" button.

The advantage of the last point is that such mailing is a softer, non-intrusive form of attracting subscribers.

The most important positive features of groups are:

    • the ability to gather a community of interest;
    • the administration has the right to independently choose participants (in closed communities);
    • the presence of a binding to a specific geolocation;
    • broader functionality.

The last advantage is especially important. It allows you to customize the page for existing needs and according to the intention of its owners.

Creating a group in VK for business - step by step instructions

The procedure for creating a Vkontakte group for business does not differ from registering a community of another type. The first steps are extremely similar in all existing cases, regardless of the direction of the page. To create a public for selling things, you will need:


Special attention is required to the description. It should clearly indicate the main purpose of the public so that visitors do not leave it after the first opening.

It will increase the convenience of users and the creation of a unique VK address. It must be memorable and strongly associated with the store.

Adding a product list

A relatively recent feature of adding products is intended to improve the quality of store management and simplify interaction with customers. That is why group administrators must understand how to replenish the range of available products and fill out offer cards. To add a new item, you will need:

  • look into the management section and enable the "goods" function;
  • specify the parameters of the service, including the delivery region, the currency used in the price, contacts for feedback and a description of the online store;
  • in the store description, users will be asked to indicate how delivery and payment is made;
  • the last step will be to save the changes, after which a line with a list of available products will appear on the start page.

Particular attention should be paid to the contacts mentioned above, where you need to enter a link to the account of the person receiving applications for the purchase of goods. This person is also responsible for consulting visitors.

Filling out the catalog

After the line of the list of goods appears, it remains to fill in the catalog. Without these steps, users will not be able to understand how to create the correct VKontakte group for selling goods. To add a product list you will need:

  • click on the inscription "add product" and wait for the loading of a new tab with a special service;
  • if necessary, add a separate collection (category), for example, "clothes";
  • upload an image that reflects the content of the collection (resolution - not less than 1280 x 720);
  • press the button offering the introduction of new items;
  • after opening a window with a description of the thing, you will have to enter its name and information;
  • add the main image and, if required, additional ones (maximum - 4);
  • select a category, selection and fill in the "cost" field;
  • end the process by clicking a button prompting you to add an item.

The same procedure will have to be done for other sold items.

Management and configuration

To make changes to the information already saved and to manage the community promptly, its owners can go to the settings menu. It is located under the main avatar and opens by clicking on 3 dots. After clicking, a drop-down menu opens, consisting of:

  1. management;
  2. advertising;
  3. statistics;
  4. functions for changing the status of the public;
  5. and some other permissible actions.

The use of each of the points mentioned will not cause difficulties for both experienced administrators and aspiring entrepreneurs. It should be noted that the control section allows you to:

  • add sections and blocks;
  • allow and disallow comments;
  • add and remove links to third-party resources and portals;
  • indicate leaders;
  • manage the black list;
  • manage messages and connect bots for communication;
  • make applications.

That is, with the help of the settings section, page owners are able to quickly manage it, giving the public an optimal appearance and customizing it to the actual needs of the business.

What should you pay attention to?

Having figured out the procedure described above and having understood how to create a Vkontakte selling group, you need to take a closer look at some important nuances and recommendations that allow you to attract the attention of subscribers and participants. Owners of online stores in VK should take into account that:

  1. information about services and sales is obliged to remain current and regularly updated;
  2. the description of the products must correspond to their content;
  3. the community should be regularly updated with the latest news;
  4. it is more efficient to contribute fewer news, but constantly, than to upload a large number of posts at the same time, but rarely (it would be reasonable advice to create a kind of unspoken schedule for creating posts);
  5. rules created earlier must be respected;
  6. the most attractive are concise, but relevant and informative entries.

If you adhere to the listed conditions, the development of the public will be quite fast. But it's important to remember that working with the community requires a creative approach to help grab the attention of others. But at the same time, you need to be honest so that customers always know that the store can be trusted.

It is more convenient to sell through the most popular social network in Russia using the "Goods" service or a special application

The most popular social network in Russia "Vkontakte" for many entrepreneurs has long become not only one of the channels for promoting their goods and services, but also a platform for sales. Of course, you can make a page, put up an album with photos, write motivating posts for a purchase and write "For purchase - write in a personal". However, there are also more effective ways to sell in contact. You can create a store where it will be convenient to choose and buy. Internet marketing agency TexTerra has prepared detailed instructions for launching an online store on the Vkontakte social network.

For the buyer:

    You don't need to go to other sites to select a product.

    Easy to contact the seller.

    You can immediately leave a review after purchase.

For the seller:

    It's easier than starting an online store from scratch, no need to rack your brains over choosing a platform and hosting, buy a domain, etc.

    Social proof works: likes and number of subscribers. If there are 2,000 subscribers on the store page on the social network, it immediately inspires confidence. And some unknown site on the Internet - not always.

If you do not have a page on Vkontakte yet, then the first step is to create it. And already the next stage is the organization of sales with the help of an online store. This can be done either using the "Products" service, or by creating a special application.

Service "Products - a popular way to sell in contact"

In 2015, the VKontakte social network launched a new service for retail. While this is not an online store 100%, rather, a showcase with goods. To place an order, you need to contact the seller (it has become more convenient to do this: a message with a link to a product can be sent directly from the page of this product). If it goes well, the developers promise to expand the functionality, ideally to automate the order and payment. The nearest plan is to create a general catalog of goods on VKontakte, similar to Yandex.Market.

You can connect the "Products" service using. From the side of the social network, this is a free service. A new block with products will appear on the page immediately under the main information (and under the pinned post, if any).

Setting up a service is easy without any outside help. Let's dwell on the main points:

1. The product card should contain as much information as possible:

    several photos (product from different sides, at the time of use, in packaging, etc. - no more than five photos);

    detailed description of the product (composition, characteristics, weight, size, materials, etc.);

    button "Write to the seller". The buyer's message will go to the one you specified when setting up.


2. The client can select an item by sorting by price and by date of addition, but not by type. Therefore, if you are really looking for ways to sell in a contact, be sure to combine products into groups (on VKontakte they are called “collections”), especially if the assortment is large. The selection looks like a regular photo album. One product can be added to several collections at the same time. For example, a bracelet with stones can be in the collections "Bracelets" and "Jewelry with stones".

3. Only three products are shown on the community home page. They come here from the main collection. Create a separate collection (for example, "Bestsellers" or "Promotions and Discounts"), check the box "This is the main collection of the community", and add there the products you want to sell faster.


4. In a regular online store, you can make a purchase at any time: on weekends, at night, etc. On VKontakte, the buyer writes to the seller and waits for an answer. In order not to lose the client, specify additional contacts (mail, messenger, phone, etc.). Write at what time you answer, and when it is better not to wait for an answer. And respond to requests as soon as possible.

5. About delivery and payment, describe in detail: what methods of payment, what delivery options, how much does the delivery cost, is it possible to return. This way you will avoid unnecessary inquiries and save time for yourself and your customers.

6. If you are tech-savvy and your product catalog is huge, use API "VKontakte" and download products in bulk. But if it has come to this, then perhaps it makes sense for you to create a relatively full-fledged online store.

Application creation

Another way to sell VKontakte is to create a store application. It looks as if one site is inserted into another.

The application works like a full-fledged online store: customers place an order and pay for it on their own, all sales and customer data is saved (and can be synchronized with accounting programs). Plus, an online store website is automatically created with the application, which can work by itself.

If you already have a website with an online store, you can create your own application (entrust this to a programmer). To help - section for developers and App store placement rules... If there is no online store, then you can use ready-made solutions.

The finished product application looks like this:


Cost: up to 10 products are free for an unlimited period, then - from 790 rubles per month (if paid for a year - 659 rubles per month). on creating a VKontakte application or watch the video at this link.

Shop-Script has a special theme for the application that imitates the VKontakte interface, so all online stores look approximately the same:


Cost: a trial period of 30 days - free, then from 499 rubles per month (if paid for a year - 399 rubles per month).

ShoppyBoom

ShoppyBoom ​​is a platform for creating online stores, which also allows you to find new ways to sell in contact. For the social network, you need to create a separate application, the principle is the same as for Shop-Script.

    Register an online store account, confirm using the link in the letter. A site with the address shop.shoppyboom.ru is automatically created (instead of "shop" there will be a name that you yourself come up with).

    Set up your store and fill it with products (see

Well, now we have finished telling you how you can find the necessary purchases or services on the Vkontakte social network. It turned out to be quite simple to do this using personal pages, which represent stores, communities, and, of course, public pages.

But so far we do not know how to get, buy, pay for this product. That is, the most important detail on the one hand.

After all, as we have already discussed with you, you cannot pay for anything on the Vkontakte social network. Since the only local currency is not marketable. It cannot be transferred, you cannot buy the left product on it, and most importantly, a simple user cannot withdraw it. So it’s clear that we need other ways to pay for the goods, and accordingly get the goods for their use. They will be discussed below, we just want to say that such options are possible both when buying through personal pages and when buying through communities and public pages. Choose what is more convenient for you.

Purchase using the VKontakte website

This is perhaps the most common way. So if you subsequently become a regular customer of purchases through the social network Vkontakte. It is with this method that you will most often come across. In general, there is nothing complicated. All and sales are made on a third-party resource. And why do we need a group then? It's simple, you can find what you need, but the purchase itself will not take place on Vkontakte. And in a normal online store. With a decent reputation, which serves as a guarantor of the purchase. How does all this happen, let's analyze the situation step by step.

1 ... You have entered a community where they sell the thematic products you need.

2 ... You have determined what kind of product you need. For example, goods are located here in albums. Under each photo there are the descriptions and the name of the goods you need. And a link will be located just below. If you click on it, you will be automatically redirected to the resource. But not to the home page. Namely, on the purchase page of the product, under the photo of which you found it. That is, you will only have to click on the consent when buying and determine the payment method, that's all. It turns out very conveniently, right. In addition, do not forget that Vkontakte will definitely warn you that you are leaving the resource. So do not worry about it, this is a standard procedure, the resource will always be supported. Only if you were not allowed in is it worth worrying. Indeed, sometimes, the site simply does not allow you to go, telling that the site is malicious, and you need to drive the address directly into the line of the browser. Then we do not advise you to do this, it was not in vain that you were warned.

Direct purchase of goods on a social network VKontakte

This is a more risky and less common method. The meaning is as follows, to buy, you definitely need to contact the seller. That is, you cannot complete the purchase in automatic mode. There are two ways to connect. In the first case, you directly write to the owner of the group or page about your desire to purchase this or that product. And in the second, you leave a request in the form of a comment under the page. This is not to say that this is a fraudulent way, since online shopping is more and more secure. You never know people do not have their own website, or do not have a settlement system certificate for accepting payments, this also costs a lot of money and not all sellers can afford it. So do not distrust direct sales in absentia.

Further, after you have expressed a desire to buy a product, wait for an answer. You will be answered quickly, after all, it is their job, so you, of course, are not the first client and everything is on stream. In most cases, after that you will be asked for your contacts. That is, it is a postal code, an email address, and so on. And you just receive your item by mail or courier delivery. But about how you pay for your product, in all cases, in the first, where you purchased through the site, in the second, we will tell you in another article. We have too little time left to open such a massive topic as payment methods for purchases on the Vkontakte social network.

By the way, food delivery services have recently appeared that work according to the same principle that we just described to you. So for now, if you find the appropriate community, you can order pizza and sushi just like anything else. True, the community should be based in your city, you understand that from Moscow to St. Petersburg, no one will be lucky for you pizza.

"Products" is a VKontakte service that has become available in communities since September 2015. Today this is a very popular section, but still not all community owners design it in an interesting and tasty way for their clients. Therefore, we decided to conduct a small educational program and tell you what, how, to whom and why you need to do in "Goods" in order to get the result.

By the way, we note that since mid-December 2016, the service has become available to all users, although it is still in beta. If previously only communities could show a product to a client, now anyone who wants to sell it through a social network. In fact, this innovation gave another very important advantage to personal pages for business purposes, compared to public pages.

Now about everything in detail and in order. In the first part of the article, we will consider the opportunities for communities (after all, this is more business-oriented), and in the second, we will talk about a new product - about products in personal profiles.

Products in VKontakte communities

Just in case, I'll show you how goods are processed in communities (screen below).

Clicking on the "Show all products" button will open a full list of products that have been uploaded by the company to the community. As a digression, I note that you should not upload all 500+ titles to VK. Choose, for example, the most basic, popular, top-end, budget options that can be monetized through the social network. Of course, it makes sense to sell an expensive product, but it all depends on the offer, the seller and the buyer.

For example: if you have a real estate agency community, then it is very strange to believe that people will buy an apartment for 3,000,000 rubles. in a group. It is better to use this section more rationally and try to get maximum efficiency out of it. For example, place there consulting services that you can definitely sell within the framework of this format of communication with a client or an offer for renting an apartment.

Another important nuance: if you unload several categories of goods, then it is optimal to group them according to a generalizing criterion, so that in the full list of goods you do not get a prefabricated hodgepodge in which the client gets confused. Okay, if you have 2 directions, what if 10?

I'll tell you about this a little below, but for now take a look at the screen and move on to the settings.

How to create products for your VKontakte community?

"Products" is not a standard section included in the default community. If you decide that you will be building a showcase with products in your community, this section will be necessary. Regardless of the format (group or page), it is enabled in the settings, through the "Community Management" (under the avatar).

For the group

For the page

Apart from some difference in design, the functionality of the settings is the same. Let's go all the way to posting products in the community so that you can easily make a great selection in your public.


Now on the main page of the community, right below the menu description and the pinned post, you have a section "Products". Feel free to click on the button and add your first product.

A special form will open for you, it is on the screen below, now we will go through the fields and consider how to fill them out.

  1. The name of the product or service. It should be short and concise (a card for a service can also be made) so that the client, looking at him, immediately understands what is at stake. For example, "Rent of an aqua studio". This is from the photography studio community.
  2. Description. Here, tell about your product or service in the most attractive way. So that the potential client wants to part with their money in your favor. In the description, you can also give a link to the product page on the site, just do not forget to put tags in it and shorten it through a link shortener. Tip: develop a universal description format for product cards in VK so that information on different products / services does not "jump". Determine what exactly and in what order to indicate. In our case, this is a description of the interior, equipment that can be used for shooting in this studio, the size of the room, the presence of a dressing room, etc. We recommend that you indicate the most detailed and complete information that answers all the client's questions.
  3. Photo. Upload a photo for the product: main and additional (up to 4 pieces). Here we recommend, as is the case with the description, to take unified photos.
  4. Category. Everything is simple here: indicate the category to which your product belongs. To do this, select the one you need from the drop-down list.
  5. Price. Indicate the price of the item. If you do not have a specific price (we very often hear this from our customers) or it depends on different parameters of the order, complete set, indicate the minimum cost, and add the conditions for the formation of the price in the description. This can also be done in terms of payment and delivery.
  6. The item is not available. We put this checkbox on goods that cannot be temporarily purchased in your store.

When the product is created, the settings can always be adjusted. To do this, just under the main photo, select "Edit" and, after completing all the required edits, save the changes.

Or, in the general list of products, click on the pencil in the upper right corner of the corresponding product, the settings of which need to be adjusted.

After completing all the above settings, the product is added. You can use the same principle to upload other goods / services to the community.

Now let's see what collections are, how and why to combine products in them.

For example, we have a community selling bedding in St. Petersburg. The community has a variety of products: pillows, blankets, blankets, etc. There are 16 products.

It seems not so much, but, getting on the page, eyes run up. What is it and why is it all piled up? It's like going into a store, and there all the goods are mixed on the shelves. It will be much more convenient for the client to navigate your assortment if you take care of him and create a kind of catalog.

To do this, simply click on the appropriate Create Collection button in the upper right corner of the product page.

A pop-up window will open a special form with several fields to fill out.

In the first field "Name" we write the general name for the category, in our example it is "Pillows". You can also upload a general image for this category to orient the client. Well, if this is your main activity, put the checkbox "This is the main collection of the community." Then click "Create". And so for each category of goods. By doing this and grouping all the products into collections, you will receive a catalog. Just remember to give titles and upload covers in the same style.

When you make a selection, of course, there will be no products in it. We add them with handles. In the future, for new products, you will simply select the appropriate selection in the settings when creating. For already created products, uploaded before creating a collection, you need to add the corresponding collection. For this, a special field will appear in the editing settings.

If you mark the main collection of the community, then products from it will be displayed on the main page in the order they were added. The last one added to the collection will be the first in the line of products on the home page.

Well, that seems to be all for setting up the goods. As you can see, this is not difficult. Now about how to track performance.


Well, I'll finish this part of the article with a very appetizing and pleasantly designed product card from the "Food Party".

Here is an excellent clear name of the product, three high-quality pictures with additional information on each dish, a description. And also a link to detailed terms of delivery and payment.

Products on personal pages of VKontakte users

Literally on December 16, there were reports that the "Goods" service on VKontakte became available for personal profiles of users of the social network. The service was released from beta on January 25. As the developers promise, in the coming months it will be available in the mobile version and in mobile applications.

So, today each VKontakte member has the opportunity to create his own product, as well as view the products of friends in a single catalog, which can be accessed through the item in the left menu "Products" or by a direct link vk.com/market.

To start an active commercial activity, that is, to add the first product, just go to a single catalog. Now a few words about the catalog, and then I'll move on to creating a product.

So, first of all, you will see exactly the products of your friends and friends of friends.

In the version of the author of the article, friends are selling fresh from the tin, very funny things. Anyway. We are more interested in the functionality and what to do with it. So, we see the products of friends, and above them there is a search bar, you can search for exactly what you need.

By the way, since we are talking in such detail, please note that search results (or products on the page) can be displayed in two versions: a tile or a list. Choose a way of presenting information convenient for you. We also note that according to the search results, you will see 2 sections: user products and community products. Switch between tabs and view info.

Well, that's right, a digression on functionality. Now let's move on to creating our own product.

How to create your own product on VKontakte?

To add your ad about a product, you need to click on the "Submit ad" button in the upper left part of the screen. A window with settings will open, similar to the settings for the "Products" service for communities.

While I was talking, I simultaneously issued a product with our book on setting up Yandex.Metrica. This is how the product announcement on the wall looks like after creation and sharing.

When all the fields are filled in, click "Create Product". The finished product, just like in the community, can be edited after publication. And also mark "Product is not available" (the checkbox appears after creating the product) if it is out of stock.

You can also create a product and immediately add it to your wall right when writing a post. To do this, in the "More" item, select "Product", fill in the appropriate fields and save the info.

Please note that the added product will be in the single catalog for 30 days after the announcement is submitted or from the moment of the last editing. We didn’t keep up with the sale in 30 days, but the sale is still relevant, the product can always be returned back to the catalog. It will be in the "Discontinued" tab. By the way, the system will warn you when 30 days are running out.

Well, everything is ready. Product added. Now anyone can write to you as a seller of a product and get advice, and, of course, buy your product, otherwise why did you add it here.

In such correspondence, you can immediately pay for the selected product through VKontakte transfers, if your buyer is satisfied with the conditions that you offer.

As you can see, everything is quite simple and straightforward. Create your own ads and promote your VK business even from your personal page.

It is important to note that the publication of ads in the "Goods" service of VKontakte is free for users. What other updates await us in this section is not yet known, but today the developers are talking about plans:

  1. Provide sellers with additional paid tools to promote ads in the directory.
  2. Integrate the service "Products" with the site "Yula" so that ads created in one network are published in another.

Do not forget that conversion is influenced not only by the quality of filling in the "Products" service, but also by the design of the community as a whole. If you already have a community, our specialists will audit it and give recommendations for improvement. And if there is no community, then we will help to create it according to all the rules so that it works for the benefit of business development.